What problem is there today in teams with face-to-face work? How to fix them? (part I)

(By Juan Maqueda / from Miami) Face-to-face, virtual work or a new blend? How to optimize teamwork? The problem that exists in every organization, and that technology cannot solve.

Miami grows and grows, among many other factors, as a result of post-pandemic internal migration from the United States, virtual work is becoming more common, however, giants such as Meta and Google, today demand the return to branches in new hybrid modalities.

But the observation is larger and broader. Millions of people in the world have left their jobs to seek better conditions, and salary is not the protagonist of that search.

The youngest human resources have a high resistance to face-to-face work and the implications in coordination of extra work, specific projects, it is being very difficult.

Today the distance relationship with suppliers from different origins, with human resources from different countries, customs, languages ​​is a reality.

At the highest levels of the professional pyramid, quality of life and a job that makes sense, with ecological responsibility, family contact, and above all well-being are now sought above all.

The figure of the corporate warrior, with unfailing loyalty to the company, is breaking down.

More interesting still, there is today a huge group of people who “choose” not to be employed and to stay in a less formal strip of work.

University graduates who choose not to join the business world to preserve a way of life, a certain freedom, even if it implies greater precariousness.

Being able to organize the system of an employment relationship today implies a new great challenge. 

What rupture, what "pain", literally speaking, must be healed in the new way of establishing the labor relationship in every company, regardless of its size?

Clearly, an app to coordinate task information, by itself, cannot solve this new great problem in every organization today.

In listening, it emerges that technology companies that have the most advanced productivity processes fail to retain their teams, and often suffer from a huge organizational headache to be able to fulfill contracts and developments.

In order to solve this new dimension of relationships at work, Ontological Business Coaching provides us with key, deep, solid tools to be able to listen and recreate new narratives of meaning.

 

Alicia Pizarro Domínguez, ontological coach and CEO of the Newfield Consulting Global Network, explains how ontological consulting intervenes in companies: "We work on three levels, the first: personal, where we accompany people to generate profound changes, sustained over time, that allow them to take charge of this complexity. The second level is with the teams in order to generate a dynamic that is much more productive and appropriate to these challenges. And the third is in the culture of the organization where we intervene to generate a different network of conversations, which allows the culture to evolve. This level is slower and the one that can bring about deeper and more sustainable transformations in the organization".

Tomorrow the second part of this very interesting note.

For more information : 

https://www.newfieldconsulting.com/programa-de-certificacion-en-coaching-ontologico-abc-miami/

Copa Mundial FIFA 2026: en dos semanas comienza la venta de entradas

(Por Maqueda y Maurizio) A menos de un año del pitazo inicial, la FIFA activa la venta de entradas para la Copa Mundial 2026, con siete partidos clave en el Hard Rock Stadium de Miami. Este no es solo un anuncio deportivo; es el punto de partida para una estrategia de negocio que conectará Miami con LATAM, EE. UU. y España. 

Tiempo de lectura: 5 minutos

¿Qué es y por qué? El Head of Culture se volvió imprescindible en anglolatam y mercados globales (parte I)

(Por Maurizio y Otero) Hagamos una analogía, todos quieren un video corto o un gráfico simple, algo “cool e inmediato” que nos de mucho éxito y le pongamos muchos likes… La realidad es que la Cultura de una empresa implica esfuerzo, disciplina, hábitos, desarrollo de competencias, compromiso y es la única manera de lograr resultados realmente sostenibles en el tiempo. En la era de la economía exponencial, la cultura ya no es un lujo: es una palanca estratégica que decide el rendimiento, la retención de equipos y clientes y la innovación.

Lectura de valor: 5 minutos

Lionel Messi (logra una nueva final): todas las finales (partido único) de su carrera (aquí)

(Por Ortega-Makensi) Lionel Messi no solo es un ícono del fútbol: es un maestro en finales de partido único, acumulando un récord impresionante que trasciende el césped para inspirar estrategias de negocios. Desde su debut en Barcelona hasta su impacto en el Inter Miami de la MLS, Messi ha disputado 42 finales a lo largo de su carrera ha ganado 34 de ellas con un impresionante 81% de efectividad.

Tiempo de lectura: 5 minutos

La clave hoy, crear valor real: ¿Qué hace que el crossing marketing sea la estrategia más efectiva en 2025? (partes II)

(Por Maurizio y Maqueda, junto a M.R.Otero) Vivimos en una era donde las marcas que logren cruzar todos los sentidos, plataformas y canales, creando experiencias auténticas y relevantes, serán las que dominen la narrativa del siglo XXI. La mega actividad promocional, si está bien diseñada, puede transformar a una marca en un fenómeno cultural, emocional y social.

(5 minutos de lectura de valor)