(Por Vera y Ortega) ¿Puede una ciudad convertirse en el epicentro global de la innovación experiencial y la cultura de negocios? Mayo en Miami es la respuesta. Desde el rugido de los motores en la Fórmula 1 y la energía disruptiva de Pitbull, hasta festivales gratuitos y conciertos sinfónicos, la ciudad se transforma en un laboratorio vivo de engagement, branding y networking. Para los anglolatinos profesionales, empresarios y creativos, estos eventos no solo son entretenimiento: son plataformas estratégicas para conectar, inspirar y amplificar negocios en la era de la economía de la experiencia. Aquí te contamos cómo y por qué estos acontecimientos son mucho más que agenda social: son oportunidades de marketing, innovación y liderazgo cultural.

(Por Vera y Maqueda) En un mundo en constante evolución, donde los destinos turísticos compiten ferozmente por la atención de los viajeros, Miami ha logrado posicionarse como el tercer destino más buscado a nivel mundial, según el reciente informe de Google Year in Search. Este reconocimiento no es mera casualidad; refleja el encanto singular de una ciudad que fusiona cultura, gastronomía y entretenimiento en un entorno vibrante. En este artículo, exploraremos las razones detrás de este ascenso meteórico y cómo Miami se ha convertido en un imán para turistas de todo el mundo.

(By Vera)Imagine elevating Mother’s Day into a one-of-a-kind sensory journey—where Miami’s world-class cuisine, urban landscape, and the art of hospitality fuse into unforgettable moments that go far beyond the table. In a city as vibrant, multicultural, and competitive as Miami, Mother’s Day brunch has transformed into more than just a meal: it’s a showcase of experiential marketing, loyalty-building, and branding at its finest. Why are Miami’s most iconic restaurants betting on innovative, collaborative formats? How do you turn an ordinary brunch into an engagement engine—driving virality and emotional value? Dive into this disruptive piece packed with strategic insights, hard data, and real-world examples to put your brand or business ahead of the curve.

(Value-Driven Content: One-Minute Micro Read. For an in-depth perspective, check out the Expanded Note—three-minute read.)

(By Otero) In the heart of Miami—where adrenaline and a passion for motorsports intersect—Racing Fan Fest rises as the premier off-track festival for Miami Race Week 2025. This free event, produced by SWARM, promises to immerse attendees in an unmatched experience, with thrilling activities, cutting-edge technology, and surprises designed to make speed enthusiasts’ hearts race. In a world where speed is synonymous with excitement, this festival becomes the epicenter of motorsport culture in the Magic City.

(Estimated Reading Time: 4 Minutes)

(By Maurizio & Taylor) Formula 1 is more than just high speed and next-gen technology—it’s a cultural phenomenon where sport, fashion, heritage, and global branding converge. This 2025, Ferrari and PUMA are turning heads with the return of the iconic white racing suit at the Miami Grand Prix. With Lewis Hamilton and Charles Leclerc as the stars, the Scuderia is reviving a legendary narrative, while PUMA drops a limited collection that redefines luxury and exclusivity in the sports industry. But of course, this is all part of Ferrari’s integrated crossing marketing strategy—blending tech giants (increasingly investing in real-life events, activations, and immersive experiences), toy brands, fashion labels, gourmet partners, hospitality, and luxury (think timepieces, fragrances, spas, cruises). Why does this move transcend sports, setting trends in business, marketing, and brand culture? Discover how fashion, technology, entertainment, heritage, and immersive experience come together in a unique case study for Miami’s business ecosystem—and for the world.

(Value Insight: Micro Note—1-minute read. Expanded Feature—3-minute deep dive for those who want to go further.)

(By Ortega) Inter Miami CF’s international dream—with Lionel Messi as its iconic figure—faded on a night that delivered strategic lessons for the worlds of sports, business, and marketing. The loss to the Vancouver Whitecaps (3-1 at home, 5-1 on aggregate) in the Concacaf Champions Cup semifinals is more than a football setback: it’s a case study in managing expectations, reputational crises, and brand opportunities in the hyper-competitive universe of global soccer and Miami’s entertainment scene.

(Value Insight: Micro Note—1-minute read. Expanded Feature—3-minute deep dive for those seeking a broader perspective.)

(By Juan Maqueda, Rodriguez Otero & Marcelo Maurizio )Can a burger spark childhood memories, set fashion trends, and fuel corporate loyalty—all at once? In an era where information overload and ad fatigue force brands to reinvent themselves, McDonald’s is serving up a masterclass from its Chicago headquarters and through its bold partnership with graniph in Japan. The fast-food titan is showing that the future of marketing lies in building experiential universes—where nostalgia and innovation intertwine to win over both adult consumers and internal teams. Discover how this strategy—now echoing through Miami’s top players and global brands alike—is redefining the emotional connection between brands and audiences, and what takeaways you can apply to your own business today.

(Value Insight: Micro Note—1-minute read. Expanded Note (Paper)—for a deeper dive, 3-minute read.)

(Por Otero) No coração de Miami — onde a adrenalina e a paixão pelo automobilismo se encontram — surge o Racing Fan Fest como o principal festival off-track da Semana de Corridas de Miami 2025. Este evento gratuito, produzido pela SWARM, promete envolver o público em uma experiência sem igual, repleta de atividades emocionantes, tecnologia de ponta e surpresas pensadas para fazer o coração dos aficionados por velocidade pulsar forte. Em um mundo onde a rapidez é sinônimo de emoção, este festival torna-se o epicentro da cultura automobilística na Cidade Mágica.

(Tempo estimado de leitura: 4 minutos)

La startup latina Zelf anunció el lanzamiento de su gestor de frases semilla en Medellín, Bogotá y Ciudad de Panamá, como parte de su estrategia de expansión en América Latina. La propuesta busca ofrecer una alternativa para quienes utilizan billeteras de autocustodia de criptoactivos, facilitando la recuperación de acceso a cuentas sin almacenar datos biométricos.