Conservatives and liberals are equally likely to fund local causes, but liberals are more apt to also donate to national and global groups – new research

The big idea

Conservatives were less generous overall than liberals during an experiment in which people could give some money to COVID-19 relief charities. Conservative participants also overwhelmingly preferred to use this opportunity to give to local charities rather than national ones, even if they expressed more nationalistic sentiments than liberals.

These are the main findings of a study we recently published in Political Psychology, an academic journal. Our research group also included Marilynn Brewer, Orgul Ozturk, Adriana Pinate and Giulia Urso.

We conducted an online experiment with 932 U.S. and 723 Italian residents in 2020. We gave US$5 to the Americans and 4 euros to the Italians – amounts that were roughly equivalent in value at the time of the study. They could keep that money or allocate all or part of this small sum to one of three charities. One was active at the local level – a U.S. state or an Italian region. The other two were national and global causes. The charities’ names were not specified. Participants wishing to give the money away had to first choose one charity and then decide how much to give.

After deciding how much they wanted to donate and which kind of group their gifts would fund, participants completed a survey regarding their ideological orientation and the degree to which they identified with the local, national and global community.

Overall, conservatives donated 31% of their $5 or 4 euros. Liberals gave away 48%.

Conservatives and liberals alike preferred to support local charities, and the amounts they donated were roughly the same: 22% of the money they could keep or give away for conservatives and 21% for liberals. The other donations differed. Liberals gave 14% to national and 13% to global charities. Conservatives gave 6% to national and 2% to global charities.

This pattern surprised us because 45% of conservatives, as opposed to 18% of liberals, stated they most closely identify as Americans or Italians rather than identifying more with their state or region across the three groups. We were also intrigued to see 39% of liberals saying they identified the most as members of the global community. Only 8% of conservatives said they felt that way.

About 1 in 5 of the participants identified as moderates. Fittingly, the way they chose to donate or keep the money they received during the experiment fell between how liberals and conservatives responded.

Why it matters

Other researchers have studied generosity by letting people choose between donating to national or foreign causes. But those are not the only options available or the only kinds of geographic allegiances people have.

Understanding how liberals and conservatives tend to give to charity is important because of the growth of political polarization, which has the potential to hinder collective action.

Our finding that both conservatives and liberals may prefer helping others at the local level could be relevant in terms of how to best respond to collective crises like pandemics and climate change.

What other research is being done

A large-scale study conducted in 42 countries prior to our own also found that conservatives tend to be less generous than liberals.

However, the researchers who conducted that earlier study didn’t assess preferences for giving to local groups.

Previously we examined data collected at the same time to see whether exposure to the COVID-19 pandemic was tied to greater generosity. We found that it was.

What still isn’t known

People may behave differently in experiments like this and in real life.

Some researchers have found that study participants tend to display more generosity than they otherwise would. Yet substantial evidence points to significant correlation.

And while our U.S. and Italian results were remarkably similar, we cannot be sure that they would necessarily be the same everywhere else.

Gianluca Grimalda, Researcher of Experimental Economics, Kiel Institute for the World Economy and Nancy R. Buchan, Associate Professor of International Business, University of South Carolina

This article is republished from The Conversation under a Creative Commons license. Read the original article.

The Conversation

Hot Wheels y Mario Kart: el poder-up de las colaboraciones cruza pantallas y pistas (la era del ecosistema phydigital)

(Por Maurizio-Otero) La línea entre lo digital y lo físico se desdibuja en una emocionante intersección donde los videojuegos y los juguetes convergen en una pista de carreras. La reciente colaboración entre Hot Wheels y la icónica franquicia de Nintendo, "Mario Kart", marca un hito en la convergencia de mundos (crossing) que han definido generaciones.

(Tipo de nota, informe 4 minutos de lectura)

Una prueba del esperado resurgir: cómo Ferrari y Hamilton intensifican el impacto de la F1

(Por Maqueda-Taylor, colaboración de Maurizio) Mientras el mundo del automovilismo asimila el cromado brillante de la nueva era 2026, un mensaje ha sido clavado en la pista del Circuit de Barcelona-Cataluña: Ferrari y Lewis Hamilton, juntos, han firmado la carta de presentación más contundente de la pretemporada. El cronómetro no miente: 1:16.348. La F1 en un año que superará todo lo conocido a nivel experiencias y marketing.

(Tipo de nota, informe 4 minutos de lectura)

Desde Miami: la maestría estratégica de Messi, Stanley 1913 y el "Ecosistema de Experiencia" que redefinen el marketing en 2026 (con Adidas)

(Por Ortega-Maqueda y Maurizio) En un mundo saturado de publicidad, donde el consumidor siente una fatiga de marca sin precedentes, surge un fenómeno que trasciende la colaboración: el Ecosistema de Experiencia. No se trata de un simple endorsement; se trata de la construcción de un microcosmos narrativo donde la marca, el ícono y la audiencia co-crean valor.

(Tipo de nota, informe 4 minutos de lectura)

Selección del talento 2026: más allá del currículum, la búsqueda del carácter se enfoca en personas excelentes (con valores y armonía)

(Equipo: Rotmistrovsky, Maurizio, Llenes,Rodriguez Otero) ¿Seguimos contratando a personas tóxicas, manipuladoras, mediocres, miedosas, envidiosas, a veces incluso premiándolas, mal evaluando su valor, sólo por su conocimiento técnico, sus contactos, si es familiar, amigo o por su edad?

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)