Not only is the 2026 World Cup coming to the US, but also the 2024 Copa America

(By Juan Maqueda, from Miami, and Marcelo Maurizo, from Argentina) What does this mean for the world of soccer? Is there a global decision to grow this sport in the US? The Latin community in this country is the fifth largest economy in the world (as we have reported months ago), and it is clear that US Latinos alone can fill stadiums and buy many jerseys, not to mention the proximity with Mexico and the country's attraction for all Latinos.

It is very true that South America has enormous strength worldwide in World Cups, and it is also true that North America has not yet managed to have titles outside its confederation. This is why there is a great bet from all economic and sports sectors in the United States to grow. For example, in Miami, Beckham is very excited about the idea of Messi playing in the city of sun, and there are many examples like this throughout the US.

Undoubtedly, the continuity of two mega soccer events in the United States will mark a milestone in sports, advertising, and tourism, where brands, marketing, and experiences will have a new development that can only be equalled or surpassed by having the United States as the axis, as Qatar did with the absolutely differential staging in the history of the World Cups.



The rumor and dream of Messi playing in Miami

The next Copa America 2024 will be played in the United States, as it happened when they were the organizers of the special edition Copa America Centenario 2016. This tournament will be co-organized by Conmebol and Concacaf and will be used by the North American country as a preview of the 2026 World Cup, where they will be hosted along with Canada and Mexico.

When will it be played?

The next summer of 2024 in the United States. Although the tournament was originally scheduled to take place in 2023, Conmebol decided to postpone it for one year to synchronize the Copa America calendar with that of the Euro Cup. Pending the official date, the Copa America 2024 would start between June and July.

Which teams will participate?

There are 10 Conmebol teams that will participate in the next edition of the Copa America 2024. In addition, Conmebol detailed that six invited teams from Concacaf will be included. In total, the Copa America in the United States will have 16 participants:

Argentina

Bolivia

Brazil

Chile

Colombia

Ecuador

Peru

Paraguay

Uruguay

Venezuela

United States

Invited:

Canada and Mexico, three available spots remain without their respective official designations.

Despite being from Asia, Qatar continues to fight for its presence, as it did in the 2019 edition in Brazil for the first time in its history. Japan follows the same path. The other nations that claim their presence because they belong to America are Costa Rica, Panama, Jamaica, El Salvador, and Honduras, the others that reached the final octagonal of the Eliminatory of their Confederation towards the 2022 World Cup.

Everything indicates that, by mid-2022 at the latest, the 16 chosen ones will already be officialized. With the host United States, Argentina, and Brazil as the top seeds, the remaining slot in that sense to complete the four groups will be disputed by Mexico and Uruguay, with the charrúas having the best chances.

Below is the number of times each country in America has won the Copa

Argentina (last winner): 15 times (1921, 1925, 1927, 1929, 1937, 1941, 1945, 1946, 1947, 1955, 1957, 1959, 1991, 1993, 2021)

Uruguay: 15 times (1916, 1917, 1920, 1923, 1924, 1926, 1935, 1942, 1956, 1959, 1967, 1983, 1987, 1995, 2011)

Brazil: 9 times (1919, 1922, 1949, 1989, 1997, 1999, 2004, 2007, 2019)

Chile: 2 times (2015, 2016)

Peru: 2 times (1939, 1975)

Paraguay: 2 times (1953, 1979)

Colombia: 1 time (2001)

Bolivia: 1 time (1963)

Has the Copa America ever been played with all of the continents in the USA?

There was a tournament known as the "Copa America Centenario" that was played in 2016 with the participation of all national teams of Conmebol (South American Football Confederation) and six national teams of Concacaf (Confederation of North, Central American and Caribbean Association Football): United States, Mexico, Costa Rica, Jamaica, Panama, and Haiti.

This tournament was organized to celebrate the centenary of the first edition of the tournament in 1916 and was played in the United States, marking the first time the Copa America was played outside of South America. The Copa America Centenario was won by the Chilean national team, who defeated Argentina in the final on penalties.

El top 10 de rooftop con piscinas del verano 2025 en Miami (parte II)

(Por Maqueda-Vera) Miami es espectacular, adora el sol, por eso tiene la increíble personalidad de desarrollar las mejores rooftops con piscinas, ideales para visitar en verano. Cuando la temperatura sube un poco, te invitamos a refrescarte en las mejores piscinas en altura, que combinan vistas infinitas y cócteles junto a la piscina.

(5 Minutos de lectura) 

La nueva paradoja de altos riesgos constantes: el desafío del liderazgo empresarial en un mundo caótico (parte II)

(Por Alberto Schuster - Consultor internacional, creador de la prestigiosa comunidad empresarial y científica Beyond, presidente, CEO y fundador de BDT Advisory- en cocreación con  Maurizio- In Miami-) Los riesgos dejaron de ser fronteras a evitar: son variables con las que convivir, sortear y desde las cuales crecer. Negarlos, minimizarlos o desplazarnos debilita a la organización; gestionarlos con realismo y diseño adaptativo la fortalece.

(Lectura de alto valor estratégico: 4 minutos)

Readiness, el concepto clave hoy (una maestría express en valor estratégico)

(Por Alberto Levy, profesor, doctor y post doctor en Ciencias Económicas, Especialista en Estrategia - un contenido colaborativo Beyond - In Miami) En el ámbito de la Era de la Hipercompetitividad, adoptamos como explicación un sistema de seis componentes fuertemente interrelacionados que son: Apego a la Misión, Anticipación, Innovación, Plasticidad, Cohesión y Despliegue. 

(Contenido de alto valor estratégico: 5 minutos)