Digital Meets Passion: A New Era for U.S. Fútbol Culture
In a world where live streams, TikTok virality, and IRL fan zones are everything, “MotorHome” flips the script. Born in Argentina — with pit stops at World Cups in Russia, Qatar, and Brazil — this isn’t just a show. It’s a borderless, multicloud love letter to fútbol’s soul, designed to electrify Latino fans and stateside hinchas with raw emotion, inclusive storytelling, and that Miami-mashup energy.
👉 Peep the vibe: Instagram Reel
Beyond Screens: The “Phygital” Playbook
“MotorHome” isn’t watching the Club World Cup — you’re living it. Think: immersive fan journeys, rituals, and untold stories served up across Instagram, TikTok, YouTube, TV, and digital media. This is marketing 3.0 — where Argentine passion meets Miami’s glossy, multicultural edge.
Why Miami?
1️⃣ Strategic Collabs: Fox Sports + Telefe Argentina + Infonegocios Miami = firepower.
2️⃣ Tech-Forward Storytelling: AI-driven edits, influencer cameos, and AR filters that’d make Wynwood jealous.
3️⃣ Brand Heaven: Product placements? Live activations at Brickell hotspots? Done.
From Córdoba to Coral Gables: The Genius Move
Already a sensation in Argentina, “MotorHome” now targets the U.S. Latino boom — a $2.8 trillion market hungry for authentic fútbol culture. The secret sauce? A dream team of creatives, ex-pros, and marketing savants who turn every match into a cultural moment.
Key Features
Emotional AF: Human stories, diverse voices, pure fútbol soul.
Phygital Everything: Stream a game and party with influencers at a pop-up caravana.
Brand Synergy: Nike-tier integrations without the cringe.
Global Hustle, Miami Swagger
This isn’t just a show launch — it’s a case study in how Argentine grit meets Miami’s flash. “MotorHome” proves LatAm creativity can dominate the U.S. media landscape, rewriting rules for fan engagement, brand partnerships, and what it means to live the game.
Mic Drop Quote
“We’re not just making content — we’re building tribes,” says the Roll Production team. “In Miami, fútbol isn’t sport; it’s religion. And we’re here to preach.”
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Contact Infonegocios MIAMI:
juan.maqueda@onefullagency.com
marcelo.maurizio@onefullagency.com
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