Only in English

(By VERA, specialist in events and culture for Infonegocios Miami) Get ready for an experience that will elevate your senses and transport you to a world of fantasy. The Balloon Festival is coming to Miami on February 28th and March 1st, transforming Tamiami Park into a multicolored canvas under the starry sky. Live music, gourmet delights, activities for the whole family, and the unique opportunity to soar above the ground in a hot air balloon... This event has something for everyone!

(A 4-minute read that's puro valor)

(By Maqueda and Ortega for Infonegocios Miami) Lionel Messi, is there anything this man can't do? In a game marked by sub-zero temperatures that would test even a polar bear, "La Pulga" once again proved why he's considered one of the greatest players of all time. A masterful goal in Inter Miami's 1-0 victory over Sporting Kansas City in the first leg of the Concachampions not only ignited the crowd but also extended a personal record that's been going strong for two decades: 21 consecutive years scoring goals as a professional. Pure magic! (Watch the goal and game photos here).

(A 4-minute read)

(By Estela Rotmistrovsky and Marcelo Maurizio)  It's time to stop denying, postponing, or deceiving ourselves that this is only for the "big" ones or for those with high profitability. Crossing marketing and the mega area of head of culture is the way to do business, entrepreneurship, or social or political activity today. It's time to challenge old paradigms, break the inertia, and embrace change as an opportunity for growth and evolution. The future of marketing is already here, and it's written with an "i" for innovation, immersion, and impact.

(A 3-minute read packed with insights)

(By Vera, live from Miami) Get ready for a deep dive into the mind of the Latin American consumer. The 3rd Latin Consumer Summit lands in Miami this May 8th and 9th, bringing together the crème de la crème of marketing, sales, and retail to crack the code of this dynamic market. Having Tom Muccio headline as keynote speaker? That's just next level for the Summit.

(A 4-minute read that's puro valor)

(By Juan Maqueda with Marcelo Maurizio, live from Miami) Get ready for the roar of the engines and the flash of innovation!  F1 understands like no other the strategy of co-created, connected, and interrelated multi-actions, expanded across multiple categories and phygital experiences. What is now known as Crossing Marketing and Head of Culture. This Tuesday, Formula 1 breaks with tradition and ignites London with an unprecedented spectacle. For the first time in its 75-year history, motorsport's premier category brings together all 10 teams on a single stage to unveil their weapons for the 2025 season.

(3-minute read for the inside track)

(By Alejandro Melamed, Founder & CEO of Humanize Consulting, www.humanizeconsulting.com, member of the Beyond community. Note published on this platform) In a world driven by technology and automation, traditional leadership has become outdated. Today, organizations need leaders who can create environments of trust, flexibility, and purpose. It's not just about achieving results; it's about doing so with a human approach, putting people at the center of the strategy.

(Estimated reading time: 4 minutes)

(By Maurizio, Otero, and Maqueda) Why is F1 a case study for Quantum Marketing or Crossing? Forget about conventional runways or events; Formula 1 (F1) has taken London by storm with a display of style, technology, and adrenaline never seen before. In an event that fuses the glamour of Hollywood with the precision of engineering, multi-installations, web, streaming, and massive OOH (out of home) actions, the most prestigious teams in the world presented their arms for the 2025 season, captivating fans and leaving the world in awe.

(A 3-minute read packed with insights).

(By Maurizio, Otero, and Maqueda) The recent presentation of the 2025 Formula 1 season in London was not just a sports spectacle, but a masterclass on how to navigate the turbulent waters of modern marketing. F1, traditionally associated with speed and competition, has executed a "strategic pit stop," reinventing itself as a phygital (or phydigital) phenomenon that redefines the connection with the consumer.

(By Tylor and Maqueda from Miami, with Maurizio) In today's information vortex, where attention is fragmented in a sea of ephemeral content, 'Saturday Night Live's 50th anniversary emerges as a beacon of timeless comedy. The iconic show, a melting pot of talent and mirror of American society, celebrated five decades of laughter, satire, and unforgettable moments in a special that brought together legends and rising stars. This article, conceived for the discerning reader of Infonegocios Miami, dissects with surgical precision the keys to this television milestone, offering a deep and entertaining analysis, seasoned with data, anecdotes, and strategic reflections. Get ready to dive into the 'SNL' universe, a phenomenon that has transcended the screen to become an indissoluble part of the collective imagination.

(By Taylor and Maqueda from Florida) In the fast-paced world of motorsport, the Daytona 500 stands as a beacon of innovation and spectacle. This year, the race not only pushed the limits of speed but also redefined the intersection of sport, media, technology, and marketing. With William Byron becoming the youngest champion to repeat his victory, the event transformed into a laboratory for cutting-edge strategies and a showcase for the latest trends in sports neuromarketing.

(By Molina and Taylor, with contributions from Maurizio) In an unprecedented spectacle, the 2025 Daytona 500 became the stage where the adrenaline of motorsport and presidential power converged spectacularly. Donald Trump, making his second appearance as president at this iconic event, not only waved the green flag but redefined the intersection of politics, sports, and digital marketing. This analysis delves into the multifaceted implications of this phenomenon, exploring everything from neuromarketing to its impact on the economy and popular culture.

(Estimated reading time: 7 minutes)

(By Vera) Whether you're a 305 local or just visiting, IRL or virtual, this list is the straight fire top ten of places to hit up for this one-of-a-kind weekend celebrating love. In Miami's vibrant scene, Valentine's Day 2025 is shaping up to be an unprecedented celebration of love and innovation. Valentine's 2025 in the Magic City is set to transcend traditional romance boundaries. The fusion of cutting-edge tech, immersive experiences, and the city's rich cultural heritage offers couples an unmatched palette of options to express and celebrate their love.

(Estimated reading time: 4 minutes)

(By Ortega, with XDX collaboration) Lionel Messi's Inter Miami wrapped up their preseason with a thrilling 2-2 draw against Orlando City. This Sunshine Classic wasn't just a sports spectacle; it was a showcase of the soccer potential that the 2025 season promises. Discover how this match reflects the future of soccer in Miami and its impact on the Anglo-Latin community.

(Estimated reading time: 4 minutes)