Starbucks Paradox 2026: Restructuring in the U.S. and Growth in Mexico (by Alsea) Why Isn’t Anyone Explaining This?
(From Maqueda and Maurizio) If you want to understand the future of retail, don’t look at the profits. Look at the contrasting energies. Starbucks isn’t facing a financial problem; it’s confronting an ontological crisis. While Mexico is thriving as a resilient ecosystem, the U.S. market is contracting as if it forgot its own mythology.
Estimated strategic, high-value reading time: 4 minutes
(From Maqueda and Maurizio) If you want to understand the future of retail, don’t look at the profits. Look at the contrasting energies. Starbucks isn’t facing a financial problem; it’s confronting an ontological crisis. While Mexico is thriving as a resilient ecosystem, the U.S. market is contracting as if it forgot its own mythology.
Estimated strategic, high-value reading time: 4 minutes