Vie 02/05/2025
(By Maurizio & Taylor) Formula 1 is more than just high speed and next-gen technology—it’s a cultural phenomenon where sport, fashion, heritage, and global branding converge. This 2025, Ferrari and PUMA are turning heads with the return of the iconic white racing suit at the Miami Grand Prix. With Lewis Hamilton and Charles Leclerc as the stars, the Scuderia is reviving a legendary narrative, while PUMA drops a limited collection that redefines luxury and exclusivity in the sports industry. But of course, this is all part of Ferrari’s integrated crossing marketing strategy—blending tech giants (increasingly investing in real-life events, activations, and immersive experiences), toy brands, fashion labels, gourmet partners, hospitality, and luxury (think timepieces, fragrances, spas, cruises). Why does this move transcend sports, setting trends in business, marketing, and brand culture? Discover how fashion, technology, entertainment, heritage, and immersive experience come together in a unique case study for Miami’s business ecosystem—and for the world.
(Value Insight: Micro Note—1-minute read. Expanded Feature—3-minute deep dive for those who want to go further.)
(By Vera) Enrique Iglesias: Half a Century of Reinventing Himself at the Heart of MiamiIn a city where reinvention is a way of life, Enrique Iglesias turns 50, cementing a legacy that goes far beyond music. He’s not just a pop star—he embodies the DNA of the new wave of Latino success in Miami.
(One-Minute Micro-Note. For a deep dive, check the Expanded Feature — a three-minute read.)