Only in English

Lun 25/08/2025

YPF Energy Argentina: Returning to Profitability, Leadership, and Mobilizing a Culture of Excellence (Introducing a New Campaign)

(By Otero & Maurizio) In a landscape where brands aim not only to sell but to narrate an identity, YPF has taken a decisive step: repositioning its brand with the claim “YPF Energía Argentina” and demonstrating that the true national sentiment is efficiency, excellence, profitability, and productivity.

Estimated read time: 5 minutes

Autor:
  • (By Otero & Maurizio) In a landscape where brands aim not only to sell but to narrate an identity, YPF has taken a decisive step: repositioning its brand with the claim “YPF Energía Argentina” and demonstrating that the true national sentiment is efficiency, excellence, profitability, and productivity.

    Estimated read time: 5 minutes

Vie 22/08/2025

Promises of Freedom (The central dilemma cutting across generations and work systems today)

By Sonia Abadi, M.D., psychoanalyst, creator of the Thinking-in-Networks model, and author of “Pensamiento en Red: conectando ideas, personas y proyectos” and “La prodigiosa trama. Variaciones en clave de red.”

(High strategic value content: 6 minutes)

Autor:
  • By Sonia Abadi, M.D., psychoanalyst, creator of the Thinking-in-Networks model, and author of “Pensamiento en Red: conectando ideas, personas y proyectos” and “La prodigiosa trama. Variaciones en clave de red.”

    (High strategic value content: 6 minutes)

Mié 20/08/2025

YPF Full vs. Coffee Giants: How an Argentine Energy Company Is Disrupting Retail—and Challenging Starbucks and McDonald’s

(By Maurizio and Taylor) In a strategy pivot rewriting retail rules, YPF—Argentina’s state-owned energy company—sold more coffee than Starbucks and McDonald’s combined in 2025: 20 million cups in seven months. Now, with plans to open Full stores beyond its service stations, the brand is positioning itself as a global disruptor.

Read time: 5 minutes

Autor:
  • (By Maurizio and Taylor) In a strategy pivot rewriting retail rules, YPF—Argentina’s state-owned energy company—sold more coffee than Starbucks and McDonald’s combined in 2025: 20 million cups in seven months. Now, with plans to open Full stores beyond its service stations, the brand is positioning itself as a global disruptor.

    Read time: 5 minutes

Mié 20/08/2025

McDonald’s Ditches the “Non-Place” Playbook and Reinvents Its Stores—with Nightclubs to Win Gen Z (and anyone who loves music)

(By Maurizio–Otero–Maqueda) In an era where 73% of Gen Z prefers Instagrammable experiences over traditional products (Nielsen, 2025), McDonald’s is rewriting retail by turning locations into phygital nightclubs. This shift—along with crossing, category expansion, and phygitality—is exactly what we’ve been forecasting for over three years.

High-value read time: 5 minutes

Autor:
  • (By Maurizio–Otero–Maqueda) In an era where 73% of Gen Z prefers Instagrammable experiences over traditional products (Nielsen, 2025), McDonald’s is rewriting retail by turning locations into phygital nightclubs. This shift—along with crossing, category expansion, and phygitality—is exactly what we’ve been forecasting for over three years.

    High-value read time: 5 minutes

Mar 19/08/2025

The Luxury of Reading in the Digital Age: How Deep Reading Shapes Intelligence and Drives Personal and Business Success (NYT joins the chorus)

(By Maurizio and Rotmistrovsky) The New York Times just added fuel to a growing movement: read more, and read better. Did you know 68% of high-performing CEOs in Miami—and globally—commit at least one hour a day to deep reading? In a hyperconnected world of endless scrolling and screens, books and high-value longform have become a revolutionary act.

High-value read time: 5 minutes

Autor:
  • (By Maurizio and Rotmistrovsky) The New York Times just added fuel to a growing movement: read more, and read better. Did you know 68% of high-performing CEOs in Miami—and globally—commit at least one hour a day to deep reading? In a hyperconnected world of endless scrolling and screens, books and high-value longform have become a revolutionary act.

    High-value read time: 5 minutes

Lun 18/08/2025

Inter Miami Rallies with Messi: 3–1 vs. LA Galaxy (From Miami to Spain, from Uruguay to Buenos Aires—everyone’s smiling)

(By Ortega) On a pivotal night for MLS—and for Inter Miami’s rise on the continental stage—Lionel Messi returned from injury and led Las Garzas to a commanding 3–1 win over LA Galaxy in Fort Lauderdale.

(Read time: 5 minutes)

Autor:
  • (By Ortega) On a pivotal night for MLS—and for Inter Miami’s rise on the continental stage—Lionel Messi returned from injury and led Las Garzas to a commanding 3–1 win over LA Galaxy in Fort Lauderdale.

    (Read time: 5 minutes)

Vie 15/08/2025

Black Tape Project: How a Miami Designer Is Disrupting Fashion with Adhesive Tape—and Driving Millions in E‑Commerce

(By Vera / Maurizio )At Miami Swim Week 2025, while legacy brands battled it out with luxe bikinis, a Miami visionary stole the spotlight with a radical twist: models wrapped in black adhesive tape. Drakhan Blackhart (formerly Joel Álvarez), the mind behind the Black Tape Project, didn’t just upend fashion norms—he built a direct-to-consumer machine that powers more than USD $5M a year in his own e-commerce.

Read time: 5 minutes

Autor:
  • (By Vera / Maurizio )At Miami Swim Week 2025, while legacy brands battled it out with luxe bikinis, a Miami visionary stole the spotlight with a radical twist: models wrapped in black adhesive tape. Drakhan Blackhart (formerly Joel Álvarez), the mind behind the Black Tape Project, didn’t just upend fashion norms—he built a direct-to-consumer machine that powers more than USD $5M a year in his own e-commerce.

    Read time: 5 minutes

Vie 15/08/2025

Telemundo launches Deportes AHORA—and reshapes the FAST channel game

(By Maqueda–Maurizio) In a landscape where 62% of the U.S. Hispanics prefer streaming over linear TV (Nielsen, 2025), Telemundo is rolling out Deportes AHORA—a FAST channel that isn’t just chasing audience share; it’s redefining the psychology of sports consumption.

Read time: 5 minutes | Technical analysis for media leaders and advertisers

Autor:
  • (By Maqueda–Maurizio) In a landscape where 62% of the U.S. Hispanics prefer streaming over linear TV (Nielsen, 2025), Telemundo is rolling out Deportes AHORA—a FAST channel that isn’t just chasing audience share; it’s redefining the psychology of sports consumption.

    Read time: 5 minutes | Technical analysis for media leaders and advertisers

Jue 14/08/2025

Why Playboy Chose Miami Beach: RIVANI’s Class X Offices Redefine Corporate Real Estate (2025–2026)

(By Taylor, with Maqueda and Maurizio) Playboy is moving its global HQ to RIVANI Miami Beach—ushering in Class X offices that blend hospitality, wellness, and productivity. Why Miami now, and what it means for corporate real estate.

Read time: 4 minutes

Autor:
  • (By Taylor, with Maqueda and Maurizio) Playboy is moving its global HQ to RIVANI Miami Beach—ushering in Class X offices that blend hospitality, wellness, and productivity. Why Miami now, and what it means for corporate real estate.

    Read time: 4 minutes

Jue 14/08/2025

River Plate (BA, Argentina) + Juan Valdez (Colombia): The Winning Formula Rewiring Sports Marketing in LATAM

(By Maqueda and Maurizio, with Magistris) Can a cup of coffee reshape a football giant’s commercial strategy? The historic River Plate–Juan Valdez pact isn’t just another sponsorship—it’s the blueprint for a new era in Latin American sports marketing, where regional brands step onto the global stage as leading actors.

Read time: 4 minutes

Autor:
  • (By Maqueda and Maurizio, with Magistris) Can a cup of coffee reshape a football giant’s commercial strategy? The historic River Plate–Juan Valdez pact isn’t just another sponsorship—it’s the blueprint for a new era in Latin American sports marketing, where regional brands step onto the global stage as leading actors.

    Read time: 4 minutes

Mié 13/08/2025

15 Game-Changing Benefits of Reading: Why Kids and Adults Should Double Down in the Digital Era (Insights from neuroscientist Rita Carter and leading brain research)

(By María José Alcázar, M.A. in TEFL, with collaboration from Marcelo Maurizio) Reading—still a revolutionary, deeply human act—cuts through the noise of social media, short-form video, and screens. British neuroscientist Rita Carter, author of Mapping the Mind, puts it bluntly: reading isn’t a habit; it’s a neural reprogramming.

High-value read time: 5 minutes.

Autor:
  • (By María José Alcázar, M.A. in TEFL, with collaboration from Marcelo Maurizio) Reading—still a revolutionary, deeply human act—cuts through the noise of social media, short-form video, and screens. British neuroscientist Rita Carter, author of Mapping the Mind, puts it bluntly: reading isn’t a habit; it’s a neural reprogramming.

    High-value read time: 5 minutes.

Mar 12/08/2025

Toy Story 5: LilyPad, the Villainous Tablet, and the Battle Between Imagination and Technology (Finally, This Is Being Addressed in Children’s Cinema)

(By Maqueda-Maurizio-Otero) Toy Story 5 proposes a bold shift: confronting the classic world of toys with the omnipresence of screens. Centered around LilyPad, this installment promises to entertain while encouraging reflection.

(High-value: 5-minute read)

Autor:
  • (By Maqueda-Maurizio-Otero) Toy Story 5 proposes a bold shift: confronting the classic world of toys with the omnipresence of screens. Centered around LilyPad, this installment promises to entertain while encouraging reflection.

    (High-value: 5-minute read)