(By Maurizio & Maqueda) Adidas drops "Backyard Legends": a five-minute spot that brings together Messi, Chalamet, Bad Bunny, Lamine Yamal, Jude Bellingham, Zidane, Beckham, and Del Piero in a street-football universe that's already breaking the internet.
(By Vera, Maqueda & Maurizio) When symbolic politics replaces economic policy, capital doesn't argue—it relocates. And the bill gets paid by those who stay behind. So tell us: what does governance look like in your city, state, or province?
(By Vera, Maqueda & Maurizio) When symbolic politics replaces economic policy, capital doesn't argue—it relocates. And the bill gets paid by those who stay behind. So tell us: what does governance look like in your city, state, or province?
(By Maurizio & Rodriguez Otero) The 2026 Formula 1 Miami Grand Prix has undeniably captured the global zeitgeist. It represents the quintessential confluence of motorsport royalty, unadulterated luxury, A-list celebrity cachet, premium entertainment, and the most lucrative consumer market on the planet.
(By Maurizio & Rodriguez Otero) The 2026 Formula 1 Miami Grand Prix has undeniably captured the global zeitgeist. It represents the quintessential confluence of motorsport royalty, unadulterated luxury, A-list celebrity cachet, premium entertainment, and the most lucrative consumer market on the planet.
(Maqueda-Maurizio & Rodriguez Otero) Hard Rock Stadium becomes a global epicenter of speed, culture, entertainment, and marketing. The event will feature seven themed campuses, a free festival in Miami Beach, and immersive premium experiences.
(Maqueda-Maurizio & Rodriguez Otero) Hard Rock Stadium becomes a global epicenter of speed, culture, entertainment, and marketing. The event will feature seven themed campuses, a free festival in Miami Beach, and immersive premium experiences.
(Taylor & Maurizio) The Real Brokerage Inc. (known simply as "Real") is a fast-growing, tech-driven real estate brokerage founded in 2014. It operates as a cloud-based, agent-centric model powered by AI.
(Taylor & Maurizio) The Real Brokerage Inc. (known simply as "Real") is a fast-growing, tech-driven real estate brokerage founded in 2014. It operates as a cloud-based, agent-centric model powered by AI.
(Vera & Ortega) The Herons dismantled Real Salt Lake 0-2 with stunning goals from De Paul and Suárez, extended their unbeaten streak to eight matches, and Noah Allen became the all-time franchise leader in appearances.
(Vera & Ortega) The Herons dismantled Real Salt Lake 0-2 with stunning goals from De Paul and Suárez, extended their unbeaten streak to eight matches, and Noah Allen became the all-time franchise leader in appearances.
(By Vera and Maurizio) The most complete and sophisticated brand-culture universe on Earth — yes, even beyond F1 (the other master class in brand ecosystems) — understands and activates thousands of invisible connections through what we now call crossing marketing.
(By Vera and Maurizio) The most complete and sophisticated brand-culture universe on Earth — yes, even beyond F1 (the other master class in brand ecosystems) — understands and activates thousands of invisible connections through what we now call crossing marketing.
(By Maurizio and Maqueda) The FIA, the teams, and the drivers have agreed on key adjustments to hybrid power units following the controversies of the first three races of the season. Less electricity, more combustion, and sharper safety protocols.
(By Maurizio and Maqueda) The FIA, the teams, and the drivers have agreed on key adjustments to hybrid power units following the controversies of the first three races of the season. Less electricity, more combustion, and sharper safety protocols.
The April 18th matchup didn't just break records — it sent a message to the entire global football world about what Messi, Inter Miami, and American soccer have become.
The April 18th matchup didn't just break records — it sent a message to the entire global football world about what Messi, Inter Miami, and American soccer have become.
(By Vera and Maurizio) Just when we thought Antonela becoming a Tiffany & Co. ambassador was the headline, the house behind the iconic robin's egg blue dropped Phase Two of their strategy: Messi steps into the frame. And with him — the 2026 World Cup.
(By Vera and Maurizio) Just when we thought Antonela becoming a Tiffany & Co. ambassador was the headline, the house behind the iconic robin's egg blue dropped Phase Two of their strategy: Messi steps into the frame. And with him — the 2026 World Cup.
(by Vera & Maurizio) The exit wasn't clean. It wasn't cordial. According to sources deep inside the locker room, a serious internal blowup accelerated the split — and today, that story is starting to get confirmed, off the record.
(by Vera & Maurizio) The exit wasn't clean. It wasn't cordial. According to sources deep inside the locker room, a serious internal blowup accelerated the split — and today, that story is starting to get confirmed, off the record.
(By Vera and Ortega) Soccer transforms into art, culture, and collective experience. Bayfront Park is getting its immersive ecosystem back — building on the blueprint of the groundbreaking Albiceleste fanzone that created a full thematic world for everyone.
(By Vera and Ortega) Soccer transforms into art, culture, and collective experience. Bayfront Park is getting its immersive ecosystem back — building on the blueprint of the groundbreaking Albiceleste fanzone that created a full thematic world for everyone.
(By Maurizio | Brand Strategy & Marketing) There's a principle that the best brand strategists know but rarely execute with real consistency: your consumer's pain point, when observed closely enough, is your most powerful creative asset. Not the product you make. The problem. The friction. The daily wound your brand exists to heal.
(By Maurizio | Brand Strategy & Marketing) There's a principle that the best brand strategists know but rarely execute with real consistency: your consumer's pain point, when observed closely enough, is your most powerful creative asset. Not the product you make. The problem. The friction. The daily wound your brand exists to heal.
(By Maurizio & Maqueda) Adidas drops "Backyard Legends": a five-minute spot that brings together Messi, Chalamet, Bad Bunny, Lamine Yamal, Jude Bellingham, Zidane, Beckham, and Del Piero in a street-football universe that's already breaking the internet.