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Vie 10/04/2026

Uber Moto in Brazil: The OOH Campaign That Turned Traffic Into the Most Powerful Creative Argument — and Made Outdoor the Most Relevant Medium in the Game

(By Maurizio | Brand Strategy & Marketing) There's a principle that the best brand strategists know but rarely execute with real consistency: your consumer's pain point, when observed closely enough, is your most powerful creative asset. Not the product you make. The problem. The friction. The daily wound your brand exists to heal.

Autor:
  • (By Maurizio | Brand Strategy & Marketing) There's a principle that the best brand strategists know but rarely execute with real consistency: your consumer's pain point, when observed closely enough, is your most powerful creative asset. Not the product you make. The problem. The friction. The daily wound your brand exists to heal.

Jue 09/04/2026

Karol G x Playboy: Sensuality, Power & the Business of Becoming a Global Icon

(From the Infonegocios Miami newsroom) The "Woman at the Top" cover isn't just a photo shoot — it's a full brand declaration. Days before her historic Coachella drop, Karol G is merging sensuality, vulnerability, authentic storytelling, and serious business vision at the most pivotal moment of her career.

Autor:
  • (From the Infonegocios Miami newsroom) The "Woman at the Top" cover isn't just a photo shoot — it's a full brand declaration. Days before her historic Coachella drop, Karol G is merging sensuality, vulnerability, authentic storytelling, and serious business vision at the most pivotal moment of her career.

Jue 09/04/2026

The "Winning Comprehensive Brand Ecosystem" — Like LEGO — Takes It All

(Taylor, with Maurizio) Communication — the spot, the socials, the celebrities, the production — is barely 10% of the full-stack brand expansion ecosystem the market demands right now. Marketing has never been this amplified.

Autor:
  • (Taylor, with Maurizio) Communication — the spot, the socials, the celebrities, the production — is barely 10% of the full-stack brand expansion ecosystem the market demands right now. Marketing has never been this amplified.

Mié 08/04/2026

LEGO Did What Nike and Adidas Couldn't: Bring Messi, Cristiano, Mbappé & Vinicius Together in a Campaign That's Already Going Down in Sports Marketing History — (And There's More…)

(By Maqueda-Vera-Maurizio) — Winner takes all. Increasingly, the brands that actually win are going all-in on long-term impact and building multiple business models — not just the base product play. What does this reality mean for your brand? Because right now, hundreds of successful companies are already running with it.

Autor:
  • (By Maqueda-Vera-Maurizio) — Winner takes all. Increasingly, the brands that actually win are going all-in on long-term impact and building multiple business models — not just the base product play. What does this reality mean for your brand? Because right now, hundreds of successful companies are already running with it.

Mar 07/04/2026

Inter Miami Drops the Nu Stadium: An Experience, Branding & Business Offensive That Redefines What a Stadium Even Means in the U.S

(Otero-Vera) For the first time ever, Inter Miami is no longer playing out of temporary venues. The Nu Stadium — debuted with a 2-2 draw against Austin FC — isn't just a stadium. It's a full-on business, branding, and experience platform that pulls inspiration straight from the world's mega-arenas and drops it into a 57-acre urban ecosystem packed with park space, retail zones, hotels, and office towers.

Autor:
  • (Otero-Vera) For the first time ever, Inter Miami is no longer playing out of temporary venues. The Nu Stadium — debuted with a 2-2 draw against Austin FC — isn't just a stadium. It's a full-on business, branding, and experience platform that pulls inspiration straight from the world's mega-arenas and drops it into a 57-acre urban ecosystem packed with park space, retail zones, hotels, and office towers.

Mar 07/04/2026

Messi christens Nu Stadium with its first goal: a stunning header, pure history, and a marquee-night draw for Inter Miami

(By Otero-Vera-Cabrera) Lionel Messi was unmistakably Lionel Messi again on the opening night of Nu Stadium, Inter Miami’s new home at Freedom Park. With a textbook header, Argentina’s No. 10 scored the Herons’ first-ever goal in their gleaming new venue and left his signature on a night already etched into club history. It ended 2–2 against Austin FC in MLS play, with Leo as the defining figure and Luis Suárez salvaging a point late.

Autor:
  • (By Otero-Vera-Cabrera) Lionel Messi was unmistakably Lionel Messi again on the opening night of Nu Stadium, Inter Miami’s new home at Freedom Park. With a textbook header, Argentina’s No. 10 scored the Herons’ first-ever goal in their gleaming new venue and left his signature on a night already etched into club history. It ended 2–2 against Austin FC in MLS play, with Leo as the defining figure and Luis Suárez salvaging a point late.

Jue 02/04/2026

"The Chosen": The Series You Must Watch This Easter Week

(By the Infonegocios Miami Editorial Team) — Arguably one of the most compelling series ever produced on leadership, friendship, values, communication, teamwork, vision, inclusion, disruption, and organizational culture.

Autor:
  • (By the Infonegocios Miami Editorial Team) — Arguably one of the most compelling series ever produced on leadership, friendship, values, communication, teamwork, vision, inclusion, disruption, and organizational culture.

Mié 01/04/2026

The Consumption Change Coca-Cola Seeks to “Stall” with the Test Launch of Triple Z

In a context where health and wellness concerns have become a priority for younger generations, Coca-Cola has opted to adapt to this trend with its new product, Coca-Cola Triple Z, a test launch in Europe.

Autor:
  • In a context where health and wellness concerns have become a priority for younger generations, Coca-Cola has opted to adapt to this trend with its new product, Coca-Cola Triple Z, a test launch in Europe.

Mié 01/04/2026

From Florida to the Moon: Artemis II Launch The Executive Briefing — Everything You Need to Know

(By Taylor, reporting live from Kennedy Space Center, Florida — April 1, 2026) NASA is proud to officially announce the launch of Artemis II, scheduled for today at 18:24 ET from the iconic Kennedy Space Center — a landmark facility that has long defined the frontier of human ambition.

Autor:
  • (By Taylor, reporting live from Kennedy Space Center, Florida — April 1, 2026) NASA is proud to officially announce the launch of Artemis II, scheduled for today at 18:24 ET from the iconic Kennedy Space Center — a landmark facility that has long defined the frontier of human ambition.

Lun 30/03/2026

Mercedes-Benz Fashion Week Madrid 2026: Branding, Experiential Advertising & Sponsorship

(By Rodriguez Otero & Maurizio) On March 20, 2026, Mercedes-Benz Fashion Week Madrid (MBFWM) firmly established itself as a benchmark in strategic positioning and brand architecture within the contemporary fashion and luxury sectors.

Autor:
  • (By Rodriguez Otero & Maurizio) On March 20, 2026, Mercedes-Benz Fashion Week Madrid (MBFWM) firmly established itself as a benchmark in strategic positioning and brand architecture within the contemporary fashion and luxury sectors.

Vie 27/03/2026

France Beat Brazil 2-1 on World Cup Terrain (USA) and Emerges as a Strong Contender

(By Vera) Mbappé and Ekitiké found the back of the net for the French, while Bremer pulled one back for Brazil, which couldn’t capitalize on a numerical advantage after Upamecano’s red card.

(Prime reading to share and bookmark — 3 minutes)

Autor:
  • (By Vera) Mbappé and Ekitiké found the back of the net for the French, while Bremer pulled one back for Brazil, which couldn’t capitalize on a numerical advantage after Upamecano’s red card.

    (Prime reading to share and bookmark — 3 minutes)

Vie 27/03/2026

Rosario Rodríguez: The Cuban-American Powerhouse Who Turned Video Into the Ultimate Brand Authority Tool

(By Marcelo Maurizio) In a Miami where Hispanic women are increasingly stepping up as the sharpest, most forward-thinking business minds in the region, Rosario Rodríguez stands out as a name you need to know. Founder of IMPETUS, master strategist of video as a commercial asset, and the first Cuban woman to win four Emmy Awards in the Advertising Spot category — her story is as compelling as her results.

Autor:
  • (By Marcelo Maurizio) In a Miami where Hispanic women are increasingly stepping up as the sharpest, most forward-thinking business minds in the region, Rosario Rodríguez stands out as a name you need to know. Founder of IMPETUS, master strategist of video as a commercial asset, and the first Cuban woman to win four Emmy Awards in the Advertising Spot category — her story is as compelling as her results.

Jue 26/03/2026

Meta & YouTube: The Verdict That Could Save New (and Not-So-New) Generations From the Addiction We're Unconsciously Living With

(By Taylor with Vera) In a watershed moment that will reverberate through legal chambers and family living rooms alike, a Los Angeles jury delivered a decisive, history-making verdict on March 25, 2026 — holding Meta and YouTube legally accountable for engineering platforms so addictive they've systematically compromised the mental health of an entire generation of minors.

Autor:
  • (By Taylor with Vera) In a watershed moment that will reverberate through legal chambers and family living rooms alike, a Los Angeles jury delivered a decisive, history-making verdict on March 25, 2026 — holding Meta and YouTube legally accountable for engineering platforms so addictive they've systematically compromised the mental health of an entire generation of minors.