Only in English

(By Andrea Grobocopatel, President of the FLOR Foundation) In a complex and non-linear world, companies and institutions can no longer limit themselves to seeking profitability; the concept of responsible organizations is becoming increasingly relevant. Here, we'll tell you why the 6 "P"s are the pillars of all strategic thinking and vision coherent with the world and the evolution we live in.

Reading Time: 4 minutes

(By Vera and Maqueda for Infonegocios Miami) While some seek far-off paradises, the answer to the perfect getaway might be closer than you think. Forget about passports and endless flights, Siesta Key, just three hours from Miami, rises as a dream oasis. Not only is it the best beach in Florida, but it has also earned a place of honor in the top 10 worldwide on TripAdvisor 2025. Are you ready to discover this hidden gem?

(By Ortega from Miami with XDXT) Inter Miami has kicked off its 2025 season in the Major League Soccer (MLS) with an electrifying 2-2 tie against the New York City Fútbol Club, a game that, despite being challenging, left a taste of victory in the hearts of its fans. This match not only marked the team's debut in the new season but also highlighted the impact of figures like Lionel Messi and Telasco Segovia, who have become symbols of hope and talent in American soccer. (In the USA, Uruguay, Spain, Venezuela, and Brazil, Its Fan Base Is Increasing)

(By Taylor and Maqueda) In the vibrant tapestry of Miami, where innovation meets sophistication, a new epicenter of luxury and entertainment is emerging: Riverside Wharf Miami. This ambitious $300 million project promises to redefine the city's nightlife, transforming the former Wharf Miami site into a waterfront oasis of unparalleled experiences. Get ready to immerse yourself in a world of design hotels, avant-garde gastronomy, and vibrant entertainment, all set against the iconic backdrop of Miami's skyline.

(By Ortega for Infonegocios Miami) (McDavid does it again!) The ice was on fire in Boston! Canada was crowned champion of the 4 Nations Face-Off after a heart-stopping final against the United States. The hero of the night: Connor McDavid, the star of the Edmonton Oilers, who scored the winning goal in overtime (3-2) to the delight of the Canadian fans.

(A 4-minute read)

(By VERA, specialist in events and culture for Infonegocios Miami) Get ready for an experience that will elevate your senses and transport you to a world of fantasy. The Balloon Festival is coming to Miami on February 28th and March 1st, transforming Tamiami Park into a multicolored canvas under the starry sky. Live music, gourmet delights, activities for the whole family, and the unique opportunity to soar above the ground in a hot air balloon... This event has something for everyone!

(A 4-minute read that's puro valor)

(By Estela Rotmistrovsky and Marcelo Maurizio)  It's time to stop denying, postponing, or deceiving ourselves that this is only for the "big" ones or for those with high profitability. Crossing marketing and the mega area of head of culture is the way to do business, entrepreneurship, or social or political activity today. It's time to challenge old paradigms, break the inertia, and embrace change as an opportunity for growth and evolution. The future of marketing is already here, and it's written with an "i" for innovation, immersion, and impact.

(A 3-minute read packed with insights)

(By Vera, live from Miami) Get ready for a deep dive into the mind of the Latin American consumer. The 3rd Latin Consumer Summit lands in Miami this May 8th and 9th, bringing together the crème de la crème of marketing, sales, and retail to crack the code of this dynamic market. Having Tom Muccio headline as keynote speaker? That's just next level for the Summit.

(A 4-minute read that's puro valor)

(By Maqueda and Ortega for Infonegocios Miami) Lionel Messi, is there anything this man can't do? In a game marked by sub-zero temperatures that would test even a polar bear, "La Pulga" once again proved why he's considered one of the greatest players of all time. A masterful goal in Inter Miami's 1-0 victory over Sporting Kansas City in the first leg of the Concachampions not only ignited the crowd but also extended a personal record that's been going strong for two decades: 21 consecutive years scoring goals as a professional. Pure magic! (Watch the goal and game photos here).

(A 4-minute read)

(By Maurizio, Otero, and Maqueda) The recent presentation of the 2025 Formula 1 season in London was not just a sports spectacle, but a masterclass on how to navigate the turbulent waters of modern marketing. F1, traditionally associated with speed and competition, has executed a "strategic pit stop," reinventing itself as a phygital (or phydigital) phenomenon that redefines the connection with the consumer.

(By Juan Maqueda with Marcelo Maurizio, live from Miami) Get ready for the roar of the engines and the flash of innovation!  F1 understands like no other the strategy of co-created, connected, and interrelated multi-actions, expanded across multiple categories and phygital experiences. What is now known as Crossing Marketing and Head of Culture. This Tuesday, Formula 1 breaks with tradition and ignites London with an unprecedented spectacle. For the first time in its 75-year history, motorsport's premier category brings together all 10 teams on a single stage to unveil their weapons for the 2025 season.

(3-minute read for the inside track)

(By Alejandro Melamed, Founder & CEO of Humanize Consulting, www.humanizeconsulting.com, member of the Beyond community. Note published on this platform) In a world driven by technology and automation, traditional leadership has become outdated. Today, organizations need leaders who can create environments of trust, flexibility, and purpose. It's not just about achieving results; it's about doing so with a human approach, putting people at the center of the strategy.

(Estimated reading time: 4 minutes)

(By Maurizio, Otero, and Maqueda) Why is F1 a case study for Quantum Marketing or Crossing? Forget about conventional runways or events; Formula 1 (F1) has taken London by storm with a display of style, technology, and adrenaline never seen before. In an event that fuses the glamour of Hollywood with the precision of engineering, multi-installations, web, streaming, and massive OOH (out of home) actions, the most prestigious teams in the world presented their arms for the 2025 season, captivating fans and leaving the world in awe.

(A 3-minute read packed with insights).