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(By Maqueda and Maurizio) In the fast-paced universe of marketing, "interaction" stands as the holy grail, both in the digital and physical realms. But what is interaction truly, and how does it differ in these seemingly disparate worlds? Or, in most cases, is it a combination of both? The key: selling can be achieved with much digital interaction, but getting someone to buy is only achieved through the sum of real-world interaction.

(By Taylor and Ortega, from Miami, with the collaboration of Marcelo Maurizio) In an ever-evolving business landscape, we witness a significant strategic shift: the transition from an excessive reliance on online platforms to diversified marketing strategies across multiple platforms. This article highlights the need to balance online promotion with traditional advertising methods, but now there's a reinvention of real-world experiences, conceptualization, and thematization, spanning from museums and shows to live events.

(By Belén Gandolfo Screpante) Barbie in the real world? Yes! A Malibu Barbie Café is set to arrive in Miami, offering all the Barbies and Kens the chance to live out their Barbie Dream House fantasies, complete with a side of fries. Of course, there's more than just bites. The experience will include plenty of photo opportunities, like the iconic plastic box with all the accessories a California girl could need, plus an incredible skating rink. There will also be a mini museum of Malibu Barbies and a gift shop with T-shirts, bags, fisherman hats, and other essentials for Barbie's biggest fans.

(By Belén Gandolfo Screpante in collaboration with IN Miami) In a recent report compiled by Zumper, a prominent player in the real estate market, a noteworthy trend is unveiled in South Florida: a significant decrease in rental costs, signaling a substantial shift in the region's real estate market dynamics.

(By Belén Gandolfo Screpante) Backed by Rory McIlroy's Symphony Ventures, Puttery, the latest entrant in the emerging concept space, arrives in the Wynwood area, a vibrant hipster haven adorned with colorful murals and sprinkled with galleries and nightlife options. The crossing marketing boom and the expansion of experiences in Miami continue.It's no secret that Miami residents love themed mini-golf and experiences that combine fun with tasty cocktails.

(By Maurizio, Maqueda, and Otero) In the dynamic realm of marketing, branding, and brand culture, a conflict arises between following trends and adopting genuinely disruptive strategies. As we delve into this conflict, we question the purpose of our marketing efforts. Is it merely to follow trends, or is there a more coherent and solid marketing mix beyond seeking likes and views? This article explores the growing tension between mega trends and strategic disruptiveness, urging us to rethink conventional marketing approaches.

(By Screpante and Maurizio) Miami is the place to go for about 7,000 different beers... yes, believe it or not, that's the diversity of beers you can enjoy in Miami. But we'll tell you about that in another article. Alternatively, you can visit some of its incredible coffee shops. We propose discovering some of the best ones in this report. Whether you're a tourist or a fortunate Miamian, having coffee in Miami's cafés has that charm... I don't know what it is…

(By Marcelo Maurizio) In the captivating realm of "product placement," some brands shine brightly, becoming undisputed queens of the screen. Who leads this game of advertising subtlety? Discover it with us! We share super tips for "Product Placement" (or product integration or placement) that dominates screens. This strategy works versus a very direct action with one or two influencers or on a TV show (non-traditional actions), as the product is truly placed in the script and the story. This can be done correctly in all influencer campaigns but must be scheduled, scripted, with strategy, production, and branding.

(By the Infonegocios.Miami Team - Molina, in collaboration with Taylor, Maurizio, and Maqueda) More than seven and a half million people have fled their homes in Venezuela since 2015, plunging into a socio-economic and security crisis. This massive exodus poses significant challenges for the region and, at the same time, reveals the need to assess the political reality of Latin America. Even today, there are, for example, Argentinians, Brazilians, Mexicans, and Colombians of left-wing ideology or fanaticism who deny the presence of all kinds of totalitarianism, corruption, demagoguery, populism, and crimes in Venezuela. But isn't it time for governments, institutions, and organizations across America and the world to declare and take action against this harsh and real fact in the lives of citizens on our continent? Millions of families are divided, broken, destroyed by the fanaticism of a dictatorial regime, always disguised as chosen by the people. This article explores the lack of objectivity in political perspectives in America.

(By Juan Maqueda and Marcelo Maurizio) Planning and creating product placement: the strategy that delivers the best results and is more relevant in the current era of integrated content in everyday life is a technique ignored and self-sabotaged by companies and digital, and even traditional, media agencies themselves, simply because it involves integrating, coordinating, and doing work that they just can't handle. Most companies and public figures are unaware of the secrets and benefits of implementing product placement due to a combination of biases, lack of knowledge, and, above all, cognitive bias. Many people wrongly believe that only big brands can afford to carry out product placement (or product integration) and that it is not possible for smaller brands or local ventures. This is a common mistake and a misconception fueled by a lack of education and understanding of this marketing strategy.

(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.

(By Juan Maqueda and Marcelo Maurizio, from Miami) Media investment is a fundamental part of any respectable marketing strategy. Through media, companies, brands, personalities, and politicians can reach their target audience and promote their products or services. In recent years, there has been a significant increase in digital media investment, with claims that 50% to 60% of advertising spending is allocated to online media. However, this claim is deceptive, as not all advertisers invest in digital media to the same extent.

(By Maximiliano R. Otero, MBA) In the fast-paced world of modern marketing, strategic planning is the cornerstone of any successful approach. The ability to visualize our current position and chart a course towards a future with sustainable, diverse, broad, and positive outcomes is what distinguishes strategic marketing. In this article, we will delve into the challenge that companies face in balancing strategic marketing with tactical marketing in an environment where the day-to-day often threatens to divert attention from the long term.