PepsiCo and the Battle for the Premium Market (Was It Ahead of Coca-Cola with the Cane Sugar Version?)
(By Maurizio) PepsiCo has been offering "Pepsi Made with Real Sugar" for years, staying ahead of this trend. Its premium version accounts for 8% of total Pepsi sales, generating margins 23% higher than the traditional formula. This precedent proves there is sustainable demand for premium drinks made with natural sugar.
(By Maurizio) PepsiCo has been offering "Pepsi Made with Real Sugar" for years, staying ahead of this trend. Its premium version accounts for 8% of total Pepsi sales, generating margins 23% higher than the traditional formula. This precedent proves there is sustainable demand for premium drinks made with natural sugar.