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(By Marcelo Maurizio) In an increasingly competitive business world, the role of brand planning becomes essential in ensuring growth and relevance in the market. Both small and multinational companies must understand the importance of investing in the development of a solid brand and business strategy. In this article, we explore the challenges that companies face in terms of low investment and brand development, and how collaborative and co-creative work, innovative roles such as Head of Culture, and advanced techniques like cross-marketing achieve consistent results.

(By Juan Maqueda) Apple's revenue growth has been extraordinary in recent years, establishing itself as a benchmark in the technology industry. It has recently astonished the world with a series of product releases that expand its product mix and markets. It has once again been recognized as the most valuable brand in the world. Are we witnessing a new era of exponential growth for Apple? Apple's teams have continued to innovate and introduce new revolutionary products in 2023, such as the Apple Vision Pro. 

(By InfoNegocios Miami) Argentine superstar Lionel Messi has arrived in Miami, marking the start of a revolution in brands, media, and the sport of football in Miami, Florida, and throughout the United States. Putting an end to his vacation in the Bahamas, Messi and his family have set foot on American soil for the first time to embark on their new adventure with Inter Miami in the MLS. The world, Miami, and fans of our city's Inter have been eagerly anticipating this moment with joy and high expectations. Messi is now a Miami player, fulfilling what InfoNegocios.Miami predicted a year ago.

(By Juan Maqueda) French group Casino, listed on the Paris Stock Exchange as Casino Guichard Perrachon, is looking to reduce its deficit by selling off some of its profitable operations. With a prominent presence in the global supermarket industry, the group currently has nearly 13,000 active stores in the region. It has announced its intention to sell all its assets in South America, joining the list of companies leaving countries like Argentina and Colombia.

(By Marcelo Maurizio and Juan Maqueda / from Miami) In our section "The Best Places to Enjoy," we want to share with you those spectacular places, those icons of the City of the Sun that you can't miss. Today, we focus on Café La Trova, which will be participating in the Miami Spice festival. It is an authentic Cuban bar, the kind of Cuba libre that we all desire, which transports the magic of Cuba before communism and has become a reference in Miami's international gastronomy. This place is recognized worldwide.

(By Belen Gandolfo Screpante in co-creation with the infonegocios Miami editorial team) Tampa Bay is calling you this summer, inviting you to visit the largest artificial lagoon in the United States, covering an impressive 15 acres! Summer has arrived in Miami, and it's time to discover this dreamlike experience! While Miami offers a variety of beaches, water parks, and everything you can imagine, if you're looking to take it to the next level this season, you'll have to venture to Pasco County. There, you'll find the largest artificial lagoon in the country.

(By Belen Gandolfo Screpante) Miami Spice is just around the corner, and food enthusiasts are eagerly awaiting the culinary extravaganza. This annual event offers the opportunity to indulge in the city's finest cuisine at discounted prices. From August 1st to September 30th, Miami's top restaurants will showcase their culinary prowess and tantalize taste buds with specially curated menus.

(By Juan Maqueda, from Miami) The Club of Our Miami, which has captured worldwide attention, has officially announced the unveiling of Lionel Messi as their new reinforcement. The highly anticipated event will take place at DRV PNK Stadium on Sunday, July 16, at 8:00 PM (Miami time). Fans from around the world are eagerly awaiting this moment as Messi embarks on a new chapter in his career in Major League Soccer (MLS) in the United States.

(By Belen Gandolfo Screpante) The highly anticipated expansion of Brightline to Orlando, offering train journeys between the city and Miami in under three hours, has reached another milestone! The high-speed rail service is one step closer to reality after the completion of the 170-mile corridor construction between Central and South Florida.

(By Infonegocios Miami) Tropical charm takes on a whole new dimension at Little Palm Island, an exclusive adults-only private oasis that redefines the fantasy of an exotic castaway, all on American soil. Whether you're visiting Florida or a resident of the Sunshine State, you have to experience this hidden gem that few know about. We'll tell you all about it at Infonegocios Miami.

(By Belen Gandolo Screpante and the InfoNegocios Miami Editorial Team) Miami has always been the birthplace of groundbreaking art, and its stages have been filled with sensuality, seduction, and eroticism, bringing color and magic to the city. This hot July, get ready to add a special touch to your summer plans with a dazzling immersive burlesque show featuring a world-class ensemble of acrobats. AirOtic Soirée, a sensual cabaret and circus-style aerial show, has just arrived in Fort Lauderdale and is igniting the scene. This immersive performance takes over the Hunters Nightclub in Wilton Manors, offering stunning acrobatics, seductive choreography, and much more.

(By Marcelo Maurizio) According to the annual Kantar BrandZ ranking recently published, Apple has once again positioned itself as the most valuable brand in the world, according to the renowned consultancy that selects the top 100 brands in terms of value. Despite a slight decrease in its brand value to $880.5 billion, Apple maintains its leadership position, which it regained in the previous edition of the ranking, surpassing Amazon, which had held the top spot since 2019. The e-commerce giant now ranks fourth with a brand value of $468.7 billion. Google ($577.7 billion) and Microsoft ($501.9 billion) complete the top three, dominated by American technology companies. However, the common factor among these companies has to do with perseverance and a long-term commitment to finding new ways and resources when results don't materialize.

(By Juan Maqueda and Marcelo Maurizio) Nothing that is done quickly, mediocrely, without excellence and without differentiation ultimately has sustainable value. What is special requires talent, time, dedication, and distinction. This is the great lesson that the cross-marketing between Federer and Rolex imparts to the world of brands and content.