Black Tape Project: How a Miami Designer Is Disrupting Fashion with Adhesive Tape—and Driving Millions in E‑Commerce
(By Vera / Maurizio )At Miami Swim Week 2025, while legacy brands battled it out with luxe bikinis, a Miami visionary stole the spotlight with a radical twist: models wrapped in black adhesive tape. Drakhan Blackhart (formerly Joel Álvarez), the mind behind the Black Tape Project, didn’t just upend fashion norms—he built a direct-to-consumer machine that powers more than USD $5M a year in his own e-commerce.
Read time: 5 minutes
(By Vera / Maurizio )At Miami Swim Week 2025, while legacy brands battled it out with luxe bikinis, a Miami visionary stole the spotlight with a radical twist: models wrapped in black adhesive tape. Drakhan Blackhart (formerly Joel Álvarez), the mind behind the Black Tape Project, didn’t just upend fashion norms—he built a direct-to-consumer machine that powers more than USD $5M a year in his own e-commerce.
Read time: 5 minutes