Formula 1: London Roars with the Most Epic Launch in History (75 Years of Speed, Beauty, Showmanship, and Innovation)
(By Juan Maqueda with Marcelo Maurizio, live from Miami) Get ready for the roar of the engines and the flash of innovation! F1 understands like no other the strategy of co-created, connected, and interrelated multi-actions, expanded across multiple categories and phygital experiences. What is now known as Crossing Marketing and Head of Culture. This Tuesday, Formula 1 breaks with tradition and ignites London with an unprecedented spectacle. For the first time in its 75-year history, motorsport's premier category brings together all 10 teams on a single stage to unveil their weapons for the 2025 season.
(3-minute read for the inside track)
(By Juan Maqueda with Marcelo Maurizio, live from Miami) Get ready for the roar of the engines and the flash of innovation! F1 understands like no other the strategy of co-created, connected, and interrelated multi-actions, expanded across multiple categories and phygital experiences. What is now known as Crossing Marketing and Head of Culture. This Tuesday, Formula 1 breaks with tradition and ignites London with an unprecedented spectacle. For the first time in its 75-year history, motorsport's premier category brings together all 10 teams on a single stage to unveil their weapons for the 2025 season.
(3-minute read for the inside track)