PepsiCo and the Global Surge of Healthy Drinks: The Transformation of Poppi (formerly Mother) and the Coca-Cola Challenge
(By Maurizio, Rodriguez Otero, and Rotmistrovsky)In a world where health and wellness have become fundamental pillars of modern life, the beverage industry is experiencing an unprecedented revolution. PepsiCo, one of the most influential corporations in the sector, has taken a bold step by acquiring Poppi, a probiotic soda brand that has captured consumers' hearts with its innovative approach and retro design. This acquisition, valued at $1.95 billion, not only reflects the exponential growth of the healthy beverage market but also the adaptation of traditional companies to new consumer demands. This article breaks down the impact of this strategic move, the evolution of Poppi from its beginnings as Mother, and how competitors, including Coca-Cola, are responding to this global trend.
(Read time: 4 minutes)
(By Maurizio, Rodriguez Otero, and Rotmistrovsky)In a world where health and wellness have become fundamental pillars of modern life, the beverage industry is experiencing an unprecedented revolution. PepsiCo, one of the most influential corporations in the sector, has taken a bold step by acquiring Poppi, a probiotic soda brand that has captured consumers' hearts with its innovative approach and retro design. This acquisition, valued at $1.95 billion, not only reflects the exponential growth of the healthy beverage market but also the adaptation of traditional companies to new consumer demands. This article breaks down the impact of this strategic move, the evolution of Poppi from its beginnings as Mother, and how competitors, including Coca-Cola, are responding to this global trend.
(Read time: 4 minutes)