Telemundo launches Deportes AHORA—and reshapes the FAST channel game
(By Maqueda–Maurizio) In a landscape where 62% of the U.S. Hispanics prefer streaming over linear TV (Nielsen, 2025), Telemundo is rolling out Deportes AHORA—a FAST channel that isn’t just chasing audience share; it’s redefining the psychology of sports consumption.
Read time: 5 minutes | Technical analysis for media leaders and advertisers
(By Maqueda–Maurizio) In a landscape where 62% of the U.S. Hispanics prefer streaming over linear TV (Nielsen, 2025), Telemundo is rolling out Deportes AHORA—a FAST channel that isn’t just chasing audience share; it’s redefining the psychology of sports consumption.
Read time: 5 minutes | Technical analysis for media leaders and advertisers