Miami & LatAm's Hottest Bars Are Buzzing: Hendrick's Oasium (A Refreshing Oasis in a Bottle)

Executive Summary & Key Takeaways:

Unique Flavors, Cocktails, & Experiences:

• Hendrick's Oasium is the latest limited-edition release from the iconic Hendrick's brand, dreamt up by Master Distiller Lesley Gracie after an inspiring desert expedition.

• This captivating gin blends the signature Hendrick's base with desert-inspired botanicals, resulting in a refreshingly crisp, green, and citrus-forward flavor profile.

• Hendrick's Oasium is incredibly versatile, lending itself perfectly to a range of cocktails, including the signature Oasium & Tonic, Oasium Fizz, and Oasium Pegu Club – ideal for adventurous gin enthusiasts seeking unique experiences.

The Inspiration Behind Hendrick's Oasium

Hendrick's new limited-edition release, Hendrick's Oasium, was born from the creative mind of the company's Master Distiller, Lesley Gracie, following a captivating journey to the desert where she participated in a camel polo match (because, why not?). 

Captivated by a lush paradise of aromatic herbs and vibrant fruits, Lesley was inspired to create this new gin, best enjoyed with a refreshing cucumber and tonic. 

The Essence of Hendrick's Oasium

This marks the eighth release from the brand's Cabinet of Curiosities, aimed at curious consumers seeking something new and different in the ever-evolving world of gin.

Like its limited-edition predecessors – such as the fruit-forward Hendrick's Grand Cabaret and the curiously delightful rose and cucumber-infused Hendrick's Midsummer Solstice – Hendrick's Oasium stays true to the original Hendrick's gin base. However, it introduces an additional layer of complexity with a blend of desert-inspired botanicals that enhance the fresh, green, and citrus notes.

"It was fascinating to see which plants thrive in an oasis; there are things you wouldn't expect and others that are more predictable. Hendrick's Oasium has a very distinctive green and fresh character and a bright citrus note specific to some particularly small desert botanicals. This is rounded off with a lovely depth of flavor, and the aromatic herbs of the oasis bring it all together in perfect harmony," explains Lesley, maintaining an air of intrigue and challenging consumers to decipher the ingredients in this new limited edition.

Ways to Savor Hendrick's Oasium

Inspired by a curious and refreshing oasis, the brand proposes several combinations to fully appreciate the unique flavor profile of Hendrick's Oasium, highlighting the ingredients that make it so distinctive, different, and special.

As Ally Martin, Hendrick's Global Brand Ambassador, explains, "Firstly, as with all our releases, Hendrick's Oasium works beautifully in a Gin & Tonic. A long drink alternative is the Hendrick's Oasium Fizz, which is similar to a Paloma cocktail."

He continues, "Grapefruit pairs exceptionally well with Hendrick's Oasium, and the gin's bright, tart notes, along with a little sugar and soda to lengthen, make it ideal for sharing with friends. If you're looking for a fresh take on a classic cocktail, try a Hendrick's Oasium Pegu Club, an elegant option to kickstart an evening out."

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Recipes for Miami & LatAm, Featuring Hendrick's Oasium

Key Takeaways:

"Explore new flavor combinations to discover unique experiences with your favorite drink."

"Draw inspiration from your personal experiences to create innovative and compelling products."

"Use storytelling and the history behind your product to connect with your consumers."

"Leverage limited-edition releases to generate excitement and exclusivity in the market."

"Experiment with classic and new cocktails to highlight the distinct flavors of your beverage."

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Oasium & Tonic:

"A curiously refreshing take on a Gin & Tonic, incorporating Hendrick's Oasium and tonic, garnished with a signature trio of cucumber ribbons."

Ingredients:

• 50 ml Hendrick's Oasium

• 150 ml Tonic Water

Preparation:

"Combine in a highball glass with ice and garnish with cucumber ribbons."

Oasium Fizz:

"A bold and refreshing twist on the Paloma cocktail, using Hendrick's Oasium, irresistibly refreshing and tempting for lovers of tart flavors."

Ingredients:

• 50 ml Hendrick's Oasium

• 25 ml Pink Grapefruit Juice

• 25 ml Lime Juice

• 25 ml Sugar Syrup

• Soda Water to top

Preparation:

"Combine all ingredients except soda water in a highball glass filled with ice. Stir well, top with soda water, and garnish with a cucumber ribbon."

Oasium Pegu Club:

"A curious gin twist on a Margarita, this classic cocktail brilliantly enhances the citrus botanicals of Hendrick's Oasium."

Ingredients:

• 45 ml Hendrick's Oasium

• 20 ml Orange Liqueur

• 10 ml Lime Juice

• 10 ml Sugar Syrup

• Aromatic Bitters (a couple of dashes)

Preparation:

"Combine all ingredients in a shaker with ice. Shake well and strain into a chilled coupe glass."

A Glimpse into the Master Distiller's Mind

"Inspired by Master Distiller Lesley Gracie's 'curious expedition' to a desert oasis, Oasium is said to be bursting with zesty citrus notes, while lush botanicals enhance the gin's fresh, green profile."

"Gracie, who said she has long been captivated by creating intriguing botanical blends to tell the stories of her personal experiences, was inspired by an 'unusual' trip that included camel polo and sun-drenched sands. It was on this journey that she was inspired by a hidden paradise 'brimming with refreshing herbs and vibrant fruits.'"

"This latest expression is said to be a bottling of that experience. 'As someone who's always on the lookout for new flavors, it was fascinating to see what plants grow and thrive in an oasis. Hendrick's Oasium has a very distinctive fresh green character and a bright citrus note, rounded off by aromatic herbs that blend deliciously well'."

Hendrick's Oasium: Versatility & Presentation

Using Hendrick's Gin as a base and building upon its signature rose and cucumber infusions, Oasium provides an 'invigorating twist' on the classic. It's described as ideal for gin enthusiasts 'seeking a flavor as vibrant as the desert sun.'

"Hendrick's Oasium transports you to a refreshing sanctuary, and each sip reveals layers of botanical intrigue," said Vance Henderson, Hendrick's Gin US Ambassador.

"Its versatility shines brilliantly in cocktails, whether elevating a classic gin and tonic with our signature cucumber garnish or providing a tart thrill in the Oasium Fizz."

"I find endless inspiration in my surroundings, and every time I see the palm trees at the Hendrick's Gin Palace, it transported me back to this extraordinary journey," said Gracie. "It was such an extraordinary journey that I had to capture it in a gin, preserving the memory forever.

"Fresh grapefruit juice complements the vibrant notes of the gin, resulting in a divine twist reminiscent of a Paloma, perfect for all manner of gatherings under the sun or stars."

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