Barbie: how much is the brand worth? The global sensation in the world of marketing
Since its creation in 1959, Barbie has left an indelible mark on popular culture over the last few decades. Its manufacturer, Mattel, has built a massive franchise around the iconic doll, spanning books, comics, video games, TV shows, and movies.
Since its creation in 1959, Barbie has left an indelible mark on popular culture over the last few decades. Its manufacturer, Mattel, has built a massive franchise around the iconic doll, spanning books, comics, video games, TV shows, and movies.