Respecting spaces and sentence structure: Seven is becoming more UP and cooler every time
(By Marcelo Maurizio) PepsiCo's 7Up, one of the main brands in the beverage industry, has recently presented its new logo and visual identity that align with the main objectives of the entire category, and many others; to simplify and provide brands with a very human-like naturalness and art. In the era of AI and digital art, consumers and brands become more interested in human sensitivity, intelligence, and emotional creativity. Its main competitor, Sprite, has already done so, and so have Pepsi and LG. The trend is to make brands cooler, which in some way involves crossing trends from other categories.
(By Marcelo Maurizio) PepsiCo's 7Up, one of the main brands in the beverage industry, has recently presented its new logo and visual identity that align with the main objectives of the entire category, and many others; to simplify and provide brands with a very human-like naturalness and art. In the era of AI and digital art, consumers and brands become more interested in human sensitivity, intelligence, and emotional creativity. Its main competitor, Sprite, has already done so, and so have Pepsi and LG. The trend is to make brands cooler, which in some way involves crossing trends from other categories.