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(By Marcelo Maurizio) PepsiCo's 7Up, one of the main brands in the beverage industry, has recently presented its new logo and visual identity that align with the main objectives of the entire category, and many others; to simplify and provide brands with a very human-like naturalness and art. In the era of AI and digital art, consumers and brands become more interested in human sensitivity, intelligence, and emotional creativity. Its main competitor, Sprite, has already done so, and so have Pepsi and LG. The trend is to make brands cooler, which in some way involves crossing trends from other categories.

The Mother's Day event at Deering Estate is an annual celebration held in Miami, Florida, honoring mothers on their special day. While not necessarily a traditional Miami event, it has been held for several years at the Deering Estate, which is an iconic and beautiful location in the South Dade area.

(By Juan Maqueda y Marcelo Maurizio, from Miami) The advertising campaign featuring a transgender activist as the face of Bud Light has caused a 3% drop in the stock price of its parent company, Anheuser Busch. Bud Light's decision to use a transgender activist as its brand image has resulted in a costly mistake. The beer company has lost $4 billion in market capitalization in just a few days, and the stock price is likely to continue falling. Reports in specialized media this week confirm that the sales drop due to the consumer boycott is still down 17%.

(By Marcelo Maurizio) If you are an entrepreneur, business owner, or team leader, we recommend that you read "The Culture Code" above all else. In this book, Coyle explores in an astonishing way how the most successful organizations have created a strong and effective team culture, differentiating them from the rest of the organizations.

(By Dino Dal Molin and Marcelo Maurizio, from Miami) Microsoft and Google, two technology giants, are competing for the future of online search and driving the development of artificial intelligence (AI). In their recent earnings presentations, both offered different assessments of the degree of disruption that AI will bring to the market. Google executives framed AI as another change in their constantly evolving business, while Microsoft suggested that something much more spectacular is on the horizon.

(By Dino Dal Molin and Marcelo Maurizio, from Miami) Technology magnate Elon Musk has expressed his concern about the potential dangers of artificial intelligence (AI) and announced his intention to create an AI company that is "unlikely to annihilate humans." Musk believes that extensive language models like ChatGPT are being trained to be "politically correct" and "liars." Additionally, he has claimed that Twitter is forming "sophisticated" computer teams to "pursue generative AI."

(By Gisela Di Fabio / from Miami) In our section sponsored by the AACC and the Federation Binational Chambers of Commerce, we feature Latina women entrepreneurs in the USA and Florida. Today, we have the pleasure of speaking with Tatiana Rodas, a distinguished and impactful leadership conference speaker.

(By Marcelo Maurizio and Juan Maqueda from Miami) The SelectUSA program, initiated by the White House in 2012, aims to promote foreign direct investment in the United States by providing incentive tools and complementing benefits granted by state governments. Among its promotional activities, SelectUSA conducts entrepreneur missions worldwide and organizes large events that attract investors and businessmen from all over the world.

(By Dino Dal Molin and Marcelo Maurizio from Miami) In an effort to stay at the forefront of technology, Miami Beach is gearing up to host the world's largest Bitcoin conference: Bitcoin 2023, which will take place from May 18th to 20th at the Miami Beach Convention Center. This three-day annual event will offer attendees a unique opportunity to interact with over 150 speakers and learn about the latest developments in the world of Bitcoin and blockchain technology.

(By Juan Maqueda y Marcelo Maurizio, from Miami) Miami is known for its vibrant culture, beautiful beaches, and delicious food. One of the most iconic restaurants in Miami is Graziano's, a beloved Argentine steakhouse that has been serving up delicious meats and traditional Argentine fare since it first opened its doors in 2004.

(By Juan Maqueda) Miami has become one of the favorite destinations for Latinos looking to invest in real estate. The city has been constantly evolving in recent years, developing new districts and turning old industrial areas into residential and commercial areas. One of the most recent is District 11 in Downtown Miami, which is experiencing rapid growth thanks to the reconstruction of the highway and the old Biscayne Boulevard bridge.

(By Juan Maqueda and Marcelo Maurizio from Miami) On the streets, OOH (billboards and large signs), in shopping centers, in eyewear stores, clothing stores, supermarkets, the F1 in Miami is omnipresent. A hundred brands that are direct sponsors of F1 or the teams that compete in it chose Miami as the ideal place to activate experiences and boost sales. The backdrop of Miami is unbeatable, as the world of shopping in the city of sun and F1 are a perfect combination.

(By Juan Maqueda and Marcelo Maurizio, from Miami) With its focus on innovation and entrepreneurship, eMerge Americas provides a unique opportunity to connect with industry leaders, learn about the latest trends and technologies, and grow your professional network. It is also a showcase for investors. The participation of Argentina and Spain, as well as Chile and Costa Rica, stood out with a large number of exhibitors.