Florida and the USA categorically reject BUD LIGHT's campaign
(By Juan Maqueda y Marcelo Maurizio, from Miami) The advertising campaign featuring a transgender activist as the face of Bud Light has caused a 3% drop in the stock price of its parent company, Anheuser Busch. Bud Light's decision to use a transgender activist as its brand image has resulted in a costly mistake. The beer company has lost $4 billion in market capitalization in just a few days, and the stock price is likely to continue falling. Reports in specialized media this week confirm that the sales drop due to the consumer boycott is still down 17%.
(By Juan Maqueda y Marcelo Maurizio, from Miami) The advertising campaign featuring a transgender activist as the face of Bud Light has caused a 3% drop in the stock price of its parent company, Anheuser Busch. Bud Light's decision to use a transgender activist as its brand image has resulted in a costly mistake. The beer company has lost $4 billion in market capitalization in just a few days, and the stock price is likely to continue falling. Reports in specialized media this week confirm that the sales drop due to the consumer boycott is still down 17%.