TAG Heuer: Could It Snatch the Pole Position from Rolex in Formula 1? (The Million-Dollar Race for Brand Value)
(By Marcelo Maurizio) As October unfolds, the rumors that began circulating in late July have gained momentum. Brands are increasingly betting on creating genuine experiences and “delivering” value to consumers through a series of cross-functional actions and products. Moreover, in recent months, the growth trend in Formula 1 audiences and business has reached new heights, with no ceiling in sight.
(By Marcelo Maurizio) As October unfolds, the rumors that began circulating in late July have gained momentum. Brands are increasingly betting on creating genuine experiences and “delivering” value to consumers through a series of cross-functional actions and products. Moreover, in recent months, the growth trend in Formula 1 audiences and business has reached new heights, with no ceiling in sight.