The Future of Brand Synergy: How LEGO x Formula 1 Redefines "Crossing" in Marketing
(By Taylor, Maqueda, and Maurizio for @infonegociosmiami) * Forget simple synergy. "Crossing" is the new frontier, a radical reimagining of brand collaboration that transcends mere partnerships. It's about multiplying creative output – products, experiences, activations – on a scale that eclipses the sum of its parts. Think vertical, horizontal, holistic, and simultaneous. Crossing is the quantum leap in amplifying business, market presence, profitability, and engagement, earning it the moniker “Quantum Marketing.” LEGO and Formula 1's groundbreaking collaboration serves as a powerful case study, demonstrating how to revolutionize thinking, being, and doing business in today's dynamic landscape.
(5-minute read)
(By Taylor, Maqueda, and Maurizio for @infonegociosmiami) * Forget simple synergy. "Crossing" is the new frontier, a radical reimagining of brand collaboration that transcends mere partnerships. It's about multiplying creative output – products, experiences, activations – on a scale that eclipses the sum of its parts. Think vertical, horizontal, holistic, and simultaneous. Crossing is the quantum leap in amplifying business, market presence, profitability, and engagement, earning it the moniker “Quantum Marketing.” LEGO and Formula 1's groundbreaking collaboration serves as a powerful case study, demonstrating how to revolutionize thinking, being, and doing business in today's dynamic landscape.
(5-minute read)