Stranger Things: The Renaissance of Product Placement as a Premier Cross-Marketing Strategy
(By Maqueda-Maurizio) How a Netflix series transformed 100 brands into narrative elements, generated $6.5 million (just in the U.S. across four seasons) in advertising value for Coca-Cola, and redefined the rules of cross-marketing in the streaming era.
Reading Time: 4 minutes
(By Maqueda-Maurizio) How a Netflix series transformed 100 brands into narrative elements, generated $6.5 million (just in the U.S. across four seasons) in advertising value for Coca-Cola, and redefined the rules of cross-marketing in the streaming era.
Reading Time: 4 minutes