2026: Why Companies Without a Head of Culture and a Co-Creation/Collaboration Strategy Are Extinct Before They Know It
(By Maqueda-Maurizio-Otero) The Evolutionary Imperative. In the era of exponential phygital ecosystems, innovation is no longer a department: it’s a living organism that breathes beyond your corporate walls. Welcome to the revolution of co-creation as a survival infrastructure for business. Apple, F1, Netflix, Lego, Ferrari, Adidas, Mercedes, George Lucas, Stranger Things, Miami Heat, Inter Miami… aren’t you in?
Reading time: about 4 minute
(By Maqueda-Maurizio-Otero) The Evolutionary Imperative. In the era of exponential phygital ecosystems, innovation is no longer a department: it’s a living organism that breathes beyond your corporate walls. Welcome to the revolution of co-creation as a survival infrastructure for business. Apple, F1, Netflix, Lego, Ferrari, Adidas, Mercedes, George Lucas, Stranger Things, Miami Heat, Inter Miami… aren’t you in?
Reading time: about 4 minute