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Vie 10/10/2025

Miami and Metro Express: a system redefining mobility, public policy, and the social fabric of South Florida

(By Taylor) Metro Express is the nation’s first 100% electric bus system operating on the dedicated US‑1 corridor between Dadeland South and Florida City. The technology and infrastructure are catalyzing a transformation in governance, the local economy, connectivity across growth zones, and the lived experience of diverse communities—including the Argentine‑Venezuelan‑Brazilian‑Miami ecosystem.

Read time: 3 minutes

Autor:
  • (By Taylor) Metro Express is the nation’s first 100% electric bus system operating on the dedicated US‑1 corridor between Dadeland South and Florida City. The technology and infrastructure are catalyzing a transformation in governance, the local economy, connectivity across growth zones, and the lived experience of diverse communities—including the Argentine‑Venezuelan‑Brazilian‑Miami ecosystem.

    Read time: 3 minutes

Vie 10/10/2025

Fulbright Comes to Miami: The Power of Knowledge and Cooperation in a Changing World

(By Marcelo Maurizio) Miami, FL – The city is preparing to welcome one of the most anticipated international gatherings of the year: the 48th Annual Fulbright Association Conference, taking place October 24–26, 2025, at Florida International University (FIU) under the theme United We Stand.

Autor:
  • (By Marcelo Maurizio) Miami, FL – The city is preparing to welcome one of the most anticipated international gatherings of the year: the 48th Annual Fulbright Association Conference, taking place October 24–26, 2025, at Florida International University (FIU) under the theme United We Stand.

Jue 09/10/2025

PX Sports and Telemundo Deportes rewrite crossing‑content rules (evolve to experience expansion and business—or get left behind)

(By Ortega and Maurizio) The launch of “Mundo PX Sports” in Wynwood is not just a TV show; it’s the definitive statement that South Florida has captured the 21st‑century Hispanic sports narrative—fusing adrenaline, urban culture, and Latino purchasing power into an ecosystem no other city can replicate.

High‑value read: 3 minutes

Autor:
  • (By Ortega and Maurizio) The launch of “Mundo PX Sports” in Wynwood is not just a TV show; it’s the definitive statement that South Florida has captured the 21st‑century Hispanic sports narrative—fusing adrenaline, urban culture, and Latino purchasing power into an ecosystem no other city can replicate.

    High‑value read: 3 minutes

Jue 09/10/2025

2025: the logic of human networks (to hoard or to share?)

(By Sonia Abadi) Whether in Miami or Montevideo, Madrid or Dubai, we’ve arrived at a clear truth about human networks today. We’ve finally understood that the future is associative, connective, and collaborative—co‑creative. In business, the arts, science, and technology. And that our human networks transcend power circles and open up infinite possibilities.

(Strategic high‑value brief: 4 minutes)

Autor:
  • (By Sonia Abadi) Whether in Miami or Montevideo, Madrid or Dubai, we’ve arrived at a clear truth about human networks today. We’ve finally understood that the future is associative, connective, and collaborative—co‑creative. In business, the arts, science, and technology. And that our human networks transcend power circles and open up infinite possibilities.

    (Strategic high‑value brief: 4 minutes)

Jue 09/10/2025

Why Miami instead of Buenos Aires? The DiDi–AFA launch that reveals the new geography of Anglo‑Latin corporate power

(By Ortega) The unveiling of the most important sponsorship in Argentine football didn’t take place in Argentina—a stark confirmation that Miami has captured the experiential marketing DNA of the Latin world, while Buenos Aires bleeds talent and struggles under tax burdens and execution costs for this kind of activation.

Read time: 3 minutes

Autor:
  • (By Ortega) The unveiling of the most important sponsorship in Argentine football didn’t take place in Argentina—a stark confirmation that Miami has captured the experiential marketing DNA of the Latin world, while Buenos Aires bleeds talent and struggles under tax burdens and execution costs for this kind of activation.

    Read time: 3 minutes

Lun 06/10/2025

Argentine products conquer Walmart in Miami and across Florida (powered by Mediants Foods)

(By Maqueda and Maurizio) We all know every outlet, brand, business, and Latino influencer wants a footprint in Miami. Here’s a neuroeconomic, demographic, and cultural analysis of Argentine products entering 50 Walmart stores in Florida—and why this milestone redefines Latin America’s cultural clout in the United States.

(Strategic high-value brief: 4 minutes)

Autor:
  • (By Maqueda and Maurizio) We all know every outlet, brand, business, and Latino influencer wants a footprint in Miami. Here’s a neuroeconomic, demographic, and cultural analysis of Argentine products entering 50 Walmart stores in Florida—and why this milestone redefines Latin America’s cultural clout in the United States.

    (Strategic high-value brief: 4 minutes)

Vie 03/10/2025

Global impact: within 24 hours of launch, the real U.S.-led expansion of Trionda with Messi and Adidas

(By Ortega in the U.S. with Maqueda & Maurizio) While most outlets rushed first‑look coverage of the Trionda reveal, the true launch began hours later—with Messi’s actions—and will continue with broader Adidas amplification. The expansion strategy is clear. How FIFA and Adidas turned the ball’s debut into a series of globally scaled activations, with Messi as the emotional catalyst.

(Strategic high‑value brief: 4 minutes)

Autor:
  • (By Ortega in the U.S. with Maqueda & Maurizio) While most outlets rushed first‑look coverage of the Trionda reveal, the true launch began hours later—with Messi’s actions—and will continue with broader Adidas amplification. The expansion strategy is clear. How FIFA and Adidas turned the ball’s debut into a series of globally scaled activations, with Messi as the emotional catalyst.

    (Strategic high‑value brief: 4 minutes)

Vie 03/10/2025

FIU goes global (in step with Miami’s positioning as the Anglo‑Latin cultural capital) and opens its Adam Smith Center for Economic Freedom in Uruguay

(By Rovmistrosky — from FIU with Maqueda & Maurizi) Florida International University, a high‑impact institution, is establishing a presence in Uruguay, driven by a vision of economic freedom and development. Andrés “Andy” Rivas (Argentina) will lead the regional representation, opening a new chapter of collaboration among academia, government, and the private sector.

(High‑value read: 4 minutes)

Autor:
  • (By Rovmistrosky — from FIU with Maqueda & Maurizi) Florida International University, a high‑impact institution, is establishing a presence in Uruguay, driven by a vision of economic freedom and development. Andrés “Andy” Rivas (Argentina) will lead the regional representation, opening a new chapter of collaboration among academia, government, and the private sector.

    (High‑value read: 4 minutes)

Jue 02/10/2025

Chicago Fire torches Inter Miami… Which teams are headed to the MLS Playoffs?

(By Ortega) On a night that reframed the Herons’ ambitions, Inter Miami fell 5–3 to Chicago Fire—knocking the club out of the title chase and, perhaps, opening a pivotal debate about business model, talent management, and institutional resilience in MLS 2025.

(High-value read: 3 minutes)

Autor:
  • (By Ortega) On a night that reframed the Herons’ ambitions, Inter Miami fell 5–3 to Chicago Fire—knocking the club out of the title chase and, perhaps, opening a pivotal debate about business model, talent management, and institutional resilience in MLS 2025.

    (High-value read: 3 minutes)

Jue 02/10/2025

The 8 mega-trends for Marketing 2026 that top-brand gurus are already sharing (on LinkedIn and in boardrooms)

(By Otero–Maurizio) The 2026 trends aren’t mere predictions; they’re symptoms of a deep transformation in consumer psychology, the attention economy, and how brands architect value. The new crossing marketing era—and the reign of brand worlds and lived experiences—is more demanding than ever.

(High‑value read: 3 minutes)

Autor:
  • (By Otero–Maurizio) The 2026 trends aren’t mere predictions; they’re symptoms of a deep transformation in consumer psychology, the attention economy, and how brands architect value. The new crossing marketing era—and the reign of brand worlds and lived experiences—is more demanding than ever.

    (High‑value read: 3 minutes)

Mié 01/10/2025

When you’re the GOAT…: the training-ground wondergoal that shook the MLS and went viral

(By Ortega, from Miami) In what looked like a lighthearted training session, Lionel Messi and Rodrigo De Paul sparked a moment that transcended the pitch. A left-footed strike from Messi, taken from behind the goal with his signature precision, found the net—triggering an ovation from a teammate who’s newsworthy in his own right: De Paul.

(Read time: 3 minutes)

Autor:
  • (By Ortega, from Miami) In what looked like a lighthearted training session, Lionel Messi and Rodrigo De Paul sparked a moment that transcended the pitch. A left-footed strike from Messi, taken from behind the goal with his signature precision, found the net—triggering an ovation from a teammate who’s newsworthy in his own right: De Paul.

    (Read time: 3 minutes)

Mié 01/10/2025

Amancio Ortega (Zara) makes his master move official: a mega-investment to acquire Atlas Plaza in Miami (top luxury in the Americas)

(By Taylor–Maqueda) How Zara’s founder is reshaping the global real estate market with this Miami mega-purchase—executed with neuro-economic precision that’s leaving traditional funds and investors behind.

(High-value read: 3 minutes)

Autor:
  • (By Taylor–Maqueda) How Zara’s founder is reshaping the global real estate market with this Miami mega-purchase—executed with neuro-economic precision that’s leaving traditional funds and investors behind.

    (High-value read: 3 minutes)

Mar 30/09/2025

Global impact: OpenAI rolls out ChatGPT’s first worldwide campaign—the era where even AI has to do crossing marketing…

(By Maurizio and Taylor) This isn’t just advertising; it’s a phygital ecosystem (not only online) designed to colonize the collective mind. An exclusive analysis of the strategy redefining human–machine engagement.

(High‑value read: 3 minutes)

Autor:
  • (By Maurizio and Taylor) This isn’t just advertising; it’s a phygital ecosystem (not only online) designed to colonize the collective mind. An exclusive analysis of the strategy redefining human–machine engagement.

    (High‑value read: 3 minutes)