The Other World Cup Has Already Kicked Off — The One Played in jerseys (Today, We Introduce PUMA's New York Launch)
(By J. Maqueda & M. Maurizio) Why dropping 11 national team kits on the streets of New York instead of inside a stadium is the single most intelligent strategic decision in global soccer in 2026 — and what every brand on the planet should be studying right now.
(High-value read — 4 minutes; prime content to share and bookmark)
Special Edition: FIFA World Cup 2026 — Sports Brand Strategy & Global Culture Series
(By J. Maqueda & M. Maurizio) Why dropping 11 national team kits on the streets of New York instead of inside a stadium is the single most intelligent strategic decision in global soccer in 2026 — and what every brand on the planet should be studying right now.
(High-value read — 4 minutes; prime content to share and bookmark)
Special Edition: FIFA World Cup 2026 — Sports Brand Strategy & Global Culture Series