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(By Maurizio and Taylor) In a strategy pivot rewriting retail rules, YPF—Argentina’s state-owned energy company—sold more coffee than Starbucks and McDonald’s combined in 2025: 20 million cups in seven months. Now, with plans to open Full stores beyond its service stations, the brand is positioning itself as a global disruptor.

Read time: 5 minutes

(By Maurizio–Otero–Maqueda) In an era where 73% of Gen Z prefers Instagrammable experiences over traditional products (Nielsen, 2025), McDonald’s is rewriting retail by turning locations into phygital nightclubs. This shift—along with crossing, category expansion, and phygitality—is exactly what we’ve been forecasting for over three years.

High-value read time: 5 minutes

(By Maurizio and Rotmistrovsky) The New York Times just added fuel to a growing movement: read more, and read better. Did you know 68% of high-performing CEOs in Miami—and globally—commit at least one hour a day to deep reading? In a hyperconnected world of endless scrolling and screens, books and high-value longform have become a revolutionary act.

High-value read time: 5 minutes

(By Ortega) On a pivotal night for MLS—and for Inter Miami’s rise on the continental stage—Lionel Messi returned from injury and led Las Garzas to a commanding 3–1 win over LA Galaxy in Fort Lauderdale.

(Read time: 5 minutes)

(By Vera / Maurizio )At Miami Swim Week 2025, while legacy brands battled it out with luxe bikinis, a Miami visionary stole the spotlight with a radical twist: models wrapped in black adhesive tape. Drakhan Blackhart (formerly Joel Álvarez), the mind behind the Black Tape Project, didn’t just upend fashion norms—he built a direct-to-consumer machine that powers more than USD $5M a year in his own e-commerce.

Read time: 5 minutes

(By Maqueda–Maurizio) In a landscape where 62% of the U.S. Hispanics prefer streaming over linear TV (Nielsen, 2025), Telemundo is rolling out Deportes AHORA—a FAST channel that isn’t just chasing audience share; it’s redefining the psychology of sports consumption.

Read time: 5 minutes | Technical analysis for media leaders and advertisers

(By Taylor, with Maqueda and Maurizio) Playboy is moving its global HQ to RIVANI Miami Beach—ushering in Class X offices that blend hospitality, wellness, and productivity. Why Miami now, and what it means for corporate real estate.

Read time: 4 minutes

(By Maqueda and Maurizio, with Magistris) Can a cup of coffee reshape a football giant’s commercial strategy? The historic River Plate–Juan Valdez pact isn’t just another sponsorship—it’s the blueprint for a new era in Latin American sports marketing, where regional brands step onto the global stage as leading actors.

Read time: 4 minutes

(By María José Alcázar, M.A. in TEFL, with collaboration from Marcelo Maurizio) Reading—still a revolutionary, deeply human act—cuts through the noise of social media, short-form video, and screens. British neuroscientist Rita Carter, author of Mapping the Mind, puts it bluntly: reading isn’t a habit; it’s a neural reprogramming.

High-value read time: 5 minutes.

(By Maqueda-Maurizio-Otero) Toy Story 5 proposes a bold shift: confronting the classic world of toys with the omnipresence of screens. Centered around LilyPad, this installment promises to entertain while encouraging reflection.

(High-value: 5-minute read)

(Ortega-Molina, with collaboration from Maurizio) The death of Miguel Uribe Turbay, Colombian presidential candidate and recent victim of a shooting in Bogotá, resonates beyond Colombia’s borders. What urgent changes are needed now across the region, and what responsibilities do politicians and policymakers who tacitly support leftist terrorism bear?

High-value reading: 5 minutes

(By Ortega)A very dark Monday for Miami and its team, Inter Miami. Mascherano took full responsibility after the 4-1 loss to Orlando City without Messi. The post-match quote that summed it all up: Mascherano went to the extreme with his self-criticism: “Today, there was only one team.”

Estimated reading time: 5 minutes

(By Ortega and Maqueda) In the vibrant world of soccer, where every match is a lesson in strategy and resilience, Orlando City just delivered a masterstroke by defeating Inter Miami 4-1 in the 2025 Leagues Cup. Is Orlando the undisputed “father” of this Florida derby?

Reading time: 5 minutes