Three Mascots for a Tri‑Host World Cup: Maple, Zayu, and Clutch (The New Characters of Global Football—and Their Economics)
(By Taylor and Maqueda, with Maurizio) It just happened: the 2026 World Cup mascots are official. From cultural identity to the experience economy—how the 2026 mascots embody diversity, marketing, and the new football ecosystem across the United States, Mexico, and Canada.
(High-value read: 4 minutes)
(By Taylor and Maqueda, with Maurizio) It just happened: the 2026 World Cup mascots are official. From cultural identity to the experience economy—how the 2026 mascots embody diversity, marketing, and the new football ecosystem across the United States, Mexico, and Canada.
(High-value read: 4 minutes)