The Revolution of Tech Sponsorships in Formula 1: Why Do They Work So Well in Building Relationships, B2B Deals, and Real Experiences?
(By Taylor & Maurizio) By 2025, more and more tech companies are becoming key players in the F1 sponsorship universe. The IN team has been fortunate to organize groundbreaking activations for startups and tech giants at various races, and we’re here to tell you why tech brands are investing more than ever in genuine, immersive experiences.
Reading Time: 5 Minutes
(By Taylor & Maurizio) By 2025, more and more tech companies are becoming key players in the F1 sponsorship universe. The IN team has been fortunate to organize groundbreaking activations for startups and tech giants at various races, and we’re here to tell you why tech brands are investing more than ever in genuine, immersive experiences.
Reading Time: 5 Minutes