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(By Maurizio and Otero, in collaboration with XDXT) 10 Strategic Points Unveiled Here. At the epicenter of sportswear and luxury lifestyle, Miami becomes the perfect stage for the most anticipated launch of the year: the Messi Originals collection by adidas. This unprecedented collaboration between soccer icon Lionel Messi and the leading German sports brand promises to redefine "athleisure" (athletic + leisure) standards for the demanding Anglo-Latino market. Are you ready to discover how this fusion of high-fashion sportswear and functionality is revolutionizing the urban professional's wardrobe in 2025?

(By Sandra Olive, Managing Partner at Bäcker & Partners, solive@backerpartners.com) Many organizations are considering a return to full-time, in-office work in 2025, following Amazon's lead. But...let's dive deeper.

(Estimated reading time: 5 minutes)

(By Taylor, from Silicon Beach) The Price of Innovation: Brace yourselves, entrepreneurs and tech enthusiasts, because Apple is about to shake up the Latin American market. Tim Cook, the captain at the helm of the tech giant, has issued a bold statement: a new member is joining the iPhone family, and it promises to be the most accessible to date. Its name? Rumor has it that it's the iPhone SE 4, a risky bet aiming to conquer a public that demands the best at competitive prices.

(Estimated reading time: 5 minutes)

(By Taylor and Mary Molina from Miami) In an unexpected turn of events, the world was shaken this Wednesday: Donald Trump announced an agreement with Vladimir Putin to initiate peace negotiations in Ukraine. The announcement, coming after a prisoner swap between Russia and the United States, marks a radical shift in U.S. foreign policy and raises more questions than answers.

(Estimated reading time: 4 minutes)

(By Ortega and Maurizio) Adidas and Lionel Messi, a duo that needs no introduction, are working their magic again with the launch of the "Messi Originals" collection, a distinct line from the Adidas Soccer with Messi range (with common threads like the same branding) and also different from the launch of the new Inter Miami CF line. Inspired by the Argentine star's relaxed off-the-field lifestyle and with a nod to Miami's vibrant energy, this collection promises to win over fashion and sports enthusiasts alike.

(By Taylor) A horrific plane crash at Scottsdale Airport in Arizona has left a tragic toll of one dead and three injured, casting a shadow over Monday afternoon with scenes of chaos and dismay. The incident, involving a private plane owned by renowned singer Vince Neil, frontman of the iconic hard rock band Mötley Crüe, has raised questions about the causes of the violent impact.

(Estimated reading time: 3 minutes)

(By Ortega and Maqueda, from Miami) Nobody understands and manages the Crossing Era better than Beckham. The Herons have grasped that today, heavy investment is required in events, marketing, advertising, partnerships, culture, phygital media, product and category expansion, and more... It's the time to do a lot, but in a super interconnected way. Inter Miami isn't settling for conquering MLS. With Lionel Messi as its standard-bearer and a unique nose for marketing, the Florida club understands that building a global brand is played both on and off the field. And what better stage than the Super Bowl, the world's most-watched sporting event, to unveil its new secret weapon: the "Euphoria" jersey, infused with the unmistakable DNA of Messi and Argentine passion.

 (Estimated reading time: 5 minutes)

(By Juan Maqueda from Miami, with Marcelo Maurizio) Get ready for a sensory experience where speed meets sophistication. The Miami Concours, in its eighth edition, transforms the Miami Design District into a runway of luxury and adrenaline, showcasing a curated collection of over 250 automobiles that will make the hearts of discerning enthusiasts and collectors race.

(Estimated reading time: 4 minutes)

(By Taylor from Miami) Imagine opening Google Maps and finding the Gulf of Mexico gone, replaced by the "Gulf of America." Fiction? Nope. This digital nationalist wave, fueled by then-President Donald Trump, became reality in 2025, unleashing a tsunami of controversy and reigniting debates about sovereignty, identity, and the power of technology.

(Estimated reading time: 6 minutes)

(By Sergio Guzmán L., Partner at Tomate Consultores, member of the Beyond community. Note published on said platform) Just as civilizations have historical singularities that identify them, the idiosyncrasies of towns and nations are also determined by the reiteration of behaviors that form their culture.

(Estimated reading time: 5 minutes) (By Juan Maqueda) Can a sporting event transcend the game and become a political stage? The answer is a resounding yes. And no one understood this better than Donald Trump, the first sitting U.S. president to step onto the hallowed turf of the Super Bowl. In 2025, Trump changed the game, not with a touchdown pass, but with a strategic appearance at Super Bowl LIX. His presence at the Caesars Superdome in New Orleans, beyond the sporting spectacle, was a masterful political branding play.

(By Ortega and Maqueda) Super Bowl LIX will be remembered as the stage where the Philadelphia Eagles dethroned the Kansas City Chiefs with a resounding 40-22 victory, thwarting their historic attempt at a "three-peat" (three consecutive titles). Beyond the scoreboard, this triumph is a study in strategy, resilience, and leadership – key elements in both sports and business. This article breaks down the game's highlights, the keys to the Eagles' success, and the lessons we can apply in our professional and personal lives.

(By Maurizio and Maqueda, in collaboration with XDPT) Are Apple, Lionel Messi, and the MLS redefining sports entertainment in the USA? The answer, like a perfectly placed Messi through-ball, is a resounding yes. Super Bowl LIX wasn't just the stage where the Philadelphia Eagles and the Kansas City Chiefs battled for the NFL title. It was also the playing field where Apple TV, with a masterful move, unveiled the upcoming MLS season to the world, using a certain Lionel Messi as its ace in the hole.