Jaguar: Woke Rebranding — One of the Most Failed Strategies in Recent Memory? CEO Resigns and Has Already Been Replaced
(By Maurizio-Maqueda) The roar that once echoed through the automotive marketing world has fallen silent. Remember that launch event in Miami? Well, with Adrian Mardell stepping down after 35 years with the company—marking both the end of an era and the beginning of an unprecedented branding crisis—things are getting intense.
Reading time: 5 minutes
(By Maurizio-Maqueda) The roar that once echoed through the automotive marketing world has fallen silent. Remember that launch event in Miami? Well, with Adrian Mardell stepping down after 35 years with the company—marking both the end of an era and the beginning of an unprecedented branding crisis—things are getting intense.
Reading time: 5 minutes