“Frequency vs. Recency vs. Relevance”: The 3 Mathematical Models Rewriting Media Planning and Marketing in 2025 (and How to Apply Them)
(By Maqueda & Maurizio) Did you know 72% of marketing budgets in Miami, Madrid, São Paulo, and BA are wasted on poorly planned campaigns? In the era of data-driven marketing, choosing between Frequency, Recency, or Relevance is what separates brands that own engagement from those that burn cash.
Reading time: 5 minutes
(By Maqueda & Maurizio) Did you know 72% of marketing budgets in Miami, Madrid, São Paulo, and BA are wasted on poorly planned campaigns? In the era of data-driven marketing, choosing between Frequency, Recency, or Relevance is what separates brands that own engagement from those that burn cash.
Reading time: 5 minutes