The Strategy Behind the Collaboration: Why Is McDonald's Betting on Scale Model Car Collectibles?
(Por Maurizio y Taylor) In today’s marketing landscape, it's all about crafting unforgettable, collectible experiences that go beyond just making a sale. Partnering with F1: The Movie is a clear example of how global brands are leveraging the fast-paced, adrenaline-fueled world of racing to connect with diverse audiences—young, adult, and die-hard collectors alike.
(Read Time: Expanded Note – 5 Minutes)
(Por Maurizio y Taylor) In today’s marketing landscape, it's all about crafting unforgettable, collectible experiences that go beyond just making a sale. Partnering with F1: The Movie is a clear example of how global brands are leveraging the fast-paced, adrenaline-fueled world of racing to connect with diverse audiences—young, adult, and die-hard collectors alike.
(Read Time: Expanded Note – 5 Minutes)