Breaking News: PepsiCo Just Acquired Poppi (a Healthy Prebiotic Soda) for $2 Billion to Lead This Growing Market

(By Maurizio, Maqueda, and Otero) In a world where health and wellness have become unavoidable priorities, the beverage industry is experiencing an unprecedented transformation. PepsiCo, one of the giants in the sector, has taken a bold step by acquiring Poppi, a prebiotic soda brand that has revolutionized the market with its innovative approach and retro design. This acquisition, valued at $1.95 billion, not only reflects the growth of the healthy beverage market but also the adaptation of traditional corporations to new consumer demands.

(Valuable reading time: 4 minutes)

 

Image description

Summary:

PepsiCo has acquired Poppi, a prebiotic soda brand that has gained popularity thanks to its focus on health and its retro design. This acquisition reflects the rise of the functional beverage market and the adaptation of large corporations to consumer demands for healthier options. Poppi has achieved notable success thanks to its branding and marketing strategy, which combines nostalgia with innovation and digital influence.

The acquisition of Poppi by PepsiCo is a clear indicator that healthy beverages are here to stay. The soda industry is evolving to meet consumer demands for healthier and functional options without sacrificing flavor. Poppi has demonstrated that it is possible to create a brand that not only offers an innovative product but also builds a community and a lifestyle that resonates with new generations. Reflect on how your business can adapt to these trends and consider how innovation and emotional connection can be keys to success in today's market.

This shows that the entire food and beverage industry must drastically evolve toward completely healthy products.

The Rise of Healthy Beverages

The global functional beverage market reached $134 billion in 2024 and is estimated to grow to $231 billion by 2033. This growth is due to the increasing demand for healthier and gut-friendly options. Coca-Cola and PepsiCo, which have dominated the soda market, cannot ignore this trend. In recent weeks, Coca-Cola launched Simply Pop, its own line of sodas with functional benefits, while Olipop, a rival brand in the prebiotic segment, closed a Series C funding round of $50 million, reaching a valuation close to $2 billion.

The Story of Poppi: From Farmers' Markets to Amazon

Poppi was born as a craft beverage created by the couple Stephen and Allison Ellsworth, who sold it at farmers' markets before appearing on the show Shark Tank. There, they secured funding, access to distribution channels, and a radical rebranding: from Mother Beverage to Poppi. By combining fruit juices with apple cider vinegar, prebiotics, and sparkling water, Allison Ellsworth sought to reformulate traditional sodas, eliminating excess sugar without sacrificing flavor. In just a few years, the brand became one of the fastest-growing in the United States, with revenues exceeding $100 million and a presence in over 120 stores nationwide.

Poppi's Branding and Marketing Strategy

"Poppi managed to position itself as a cultural phenomenon thanks to its branding and marketing strategy. Its colorful cans with a retro design reflect the brand's lifestyle aspirations, centered on fun and nostalgia, making it attractive to both Generation Z and Millennials. 'Poppi is much more than a drink; right now, it's a tightly-knit community and lifestyle,' Ellsworth expressed in an interview with Forbes. The brand combines traditional retail distribution in chains like Whole Foods, Target, Costco, 7-Eleven, Publix, and Amazon with a modern approach based on digital influence. Following the model of Alo Yoga in the wellness sector, Poppi collaborates with influencers and celebrities, organizes exclusive events, and expands its social media presence."

The Cultural and Commercial Impact of Poppi

"Poppi not only targets a niche audience but also boldly aims for widespread recognition. For the second consecutive year, the brand secured a coveted advertising slot during the Super Bowl, a stage typically dominated by beers and traditional sodas. In fact, its 2024 ad, The Future of Refreshment, was the most-watched during the game, reaching 29.1 million households. This cultural and commercial success demonstrates that new brands have the ability to generate significant impact and renew product categories, something that large corporations often struggle to achieve."

The Acquisition by PepsiCo

PepsiCo just announced the acquisition of the prebiotic soda brand Poppi for $1.95 billion, a significant milestone for a company founded less than ten years ago. 'We have developed our food and beverage portfolio over many years. We innovate with our brands in new spaces and make strategic and disciplined acquisitions that allow us to offer more positive options to our consumers,' declared Ramón Laguarta, Chairman and CEO of PepsiCo, in a company statement. 'More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. Poppi complements our portfolio transformation efforts to meet these needs,' he added."

 

** Follow us on IG: InfonegociosMiami **

 

 

Frequently Asked Questions (FAQs):

What is Poppi, and why is its acquisition by PepsiCo important?

"Poppi is a prebiotic soda brand that has gained popularity for its focus on health and its retro design. Its acquisition by PepsiCo for $1.95 billion reflects the rise of the healthy beverage market and the adaptation of large corporations to new consumer demands."

How has Poppi managed to position itself as a cultural phenomenon?

"Poppi has managed to position itself as a cultural phenomenon thanks to its branding and marketing strategy, which combines nostalgia with innovation and digital influence. Its colorful cans and presence at events like the Super Bowl have contributed to its success."

 

What impact does the rise of healthy beverages have on the soda industry?

"The rise of healthy beverages is forcing the soda industry to evolve and adapt to consumer demands for healthier and functional options. This has led large corporations like PepsiCo and Coca-Cola to launch new product lines and acquire innovative brands."

How can a company leverage nostalgia in its marketing strategy?

"A company can leverage nostalgia in its marketing strategy by using retro designs and evoking positive memories to emotionally connect with Generation Z and Millennials. This can create a deeper connection with consumers and increase brand loyalty."

Highlighted Tips:

Innovate in Product: Introduce beverages with functional benefits to attract health-conscious consumers.

Leverage Nostalgia: Use retro designs to emotionally connect with Generation Z and Millennials.

Build a Community: Create a brand that goes beyond the product, fostering a community and lifestyle.

Leverage Digital Influence: Collaborate with influencers and use social media to expand your reach.



 

Stay Connected with Infonegocios Miami! (¡Suscribete sin cargo!)

 

 



Tu opinión enriquece este artículo:

Subway cerró 600 locales en 2025: el modelo de franquicias no-lugar en crisis en todo el mundo (en la era de hiper experiencia y la diferenciación)

(Por Rodriguez Otero y Maurizio) La fórmula de hace 20 años, basada en ofrecer solamente productos económicos, rápidos y de calidad aceptable, ya no funciona en un mercado saturado y en constante evolución, en todo el mundo. La hiper saturación de locales, la hipercompetencia y el desgaste de la propuesta tradicional han llevado a Subway a un punto de inflexión: o reinventa su modelo o se convierte en una historia más de cierre masivo y pérdida de relevancia. Pero esto es transversal a todos los negocios y categorías.

(Nota de alto valor estratégico: 4 minutos de lectura) 

¿Qué nos enseña el declive de Subway y qué tendencias emergen?

(Por Taylor y Maqueda) Mientras tanto, marcas como McDonald’s y Starbucks están en situaciones similares, están buscando modificar el modelo de experiencia y de diversificación de servicios y sobre todo el crossing con otras marcas, categorías incluyendo opciones de delivery diferenciado, avance en formas de take away, gamificación, tematización, ludificación y personalización digital. El mundo de los negocios cambió su forma de hacer planes de negocios y de evaluar el corto, mediano y largo plazo.

(Nota de alto valor estratégico: 4 minutos de lectura) 

Miami Swim Week 2025: el epicentro de la moda y los negocios (Vogue protagonista)

(Por Vera, con la colaboración de Maurizio & Rotmistrovsky) ¿Qué hace de Miami Swim Week 2025 un evento imán para marcas, inversores y trendsetters globales? La respuesta está en su fusión de audacia creativa y estrategias de negocio, potenciada este año por la alianza histórica entre Vogue México & Latinoamérica y Paraíso Miami Swim Week. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

Breaking News: PepsiCo acelera y se une a la F1 (la nueva era del crossing marketing y la expansión de experiencias reales)

(Por Maurizio y Maqueda) Pensar que en algunas agencias, y medios, hace unos pocos años decían que se había acabado la activaciones, las promotoras, los eventos, el sponsoring, el out of home (OOH), el product placement… ¿Listos para una noticia que acelerará tu estrategia de negocios y marketing? La alianza entre PepsiCo y la Fórmula 1 (La universidad del crossing marketing y phygitalidad) no es solo un acuerdo más; es una jugada maestra que redefine las reglas del juego en branding, innovación y presencia global.

(Contenido valor: micro nota 2 minutos de lectura. Nota expandida: 3 minutos de lectura)

Paraiso Miami Swim Week 2025: las latinas reinan en la pasarela, en las playas, en las redes y en cada swimming pool de Miami

(Por Vera, Maurizio & Rotmistrovsky) Las latinas han sido siempre una fuerza en la moda y la belleza, y en Miami, no es diferente. En la pasarela de PARAISO Miami Swim Week, las latinas han reinado durante años, pero este año su liderazgo ha sido apabullante, y no es de extrañar. Su belleza, energía y vibra son irresistibles. Un evento que atrae a marcas, diseñadores y visionarios de todo el mundo y ofrece una plataforma para la innovación, la creatividad y el lujo con propósito. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

El Gran Premio de Barcelona ¿Por qué es tan reconocido mundialmente? ¿Qué latinoamericanos y que españoles han ganado en este circuito?

(Por Maqueda y Maurizio) El Gran Premio de Barcelona se ha corrido en el Circuito de Cataluña desde 1991. Sin embargo, la historia de la carrera en este circuito se remonta a 1951, cuando se corrió el primer Gran Premio de España en el Circuito de Pedralbes, que también estaba ubicado en la ciudad de Barcelona.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

El mundo del comercio y de las marcas ha sufrido un enorme cambio ¿Qué estás haciendo muy mal y no querés darte cuenta? (11 tips para tener éxito hoy)

(Nota cocreada con la prestigiosa comunidad Beyond Latam, junto con Maurizio y Otero) El futuro de la experiencia del cliente, es hoy ¿Por qué las marcas como Louis Vuitton ponen heladerías, cafeterías, restaurantes? ¿por qué cada vez más marcas tech activan en la F1 o en otros eventos deportivos?. Las empresas que se enfocan en la creación de experiencias de este tipo serán las que tengan éxito en el futuro o mejor dicho las que están creciendo drásticamente hoy.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

McLaren-Norris-Piastri en Barcelona: La Estrategia del Éxito. ¿Cómo aprender de los grandes líderes en F1 para triunfar en los equipos y negocios"

(Nota cocreada con la prestigiosa comunidad de Ceos e Investigadores de Beyond en Latam y el programa especialista en deportes XDXT) En un mundo cada vez más competitivo, es fundamental tener una estrategia clara para triunfar en la vida y en los negocios. ¿Por qué insistimos en no invertir en estrategas, planificadores, head of culture y si gastamos enormes cantidades de tiempo y recursos en “acciones de corto plazo”?

(Lectura ágil, contenidos de valor, 1 minuto de lectura nota resumen, nota expandida: 3 minutos) 

Annobón: A Ilha Africana que Clama por Reinserção na Argentina e Redefine o Mapa Geopolítico

(Por Taylor e Molina) Em um cenário global onde fronteiras estão sendo redesenhadas e histórias há muito esquecidas ressurgem com força renovada, Annobón — uma ilha remota ao largo da litoral da África Ocidental — deu um passo audacioso: solicitar oficialmente sua reintegração como Estado associado à Argentina. 

Conteúdo Estratégico: Nota Micro (leitura de 2 minutos). Versão Expandida: 3 minutos.

McDonald’s anuncia el cierre de CosMc’s, su tienda especialista en bebidas: ¿qué revela esta decisión?

(Por Maurizio y Maqueda) En un escenario donde las marcas más poderosas del mundo parecen perder el rumbo ante las nuevas tendencias de consumo, la decisión de McDonald’s de discontinuar su concepto CosMc’s en EEUU — apenas dos años después de su lanzamiento — deja una huella profunda en el universo del marketing y la innovación en foodservice.

(Lectura de alto valor estratégico: 5 minutos)