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A Strategic Launch, Loaded with Symbolism
While Messi was enjoying the Super Bowl with his children and former Barcelona teammates, Inter Miami's social media was exploding with images of the star sporting the new kit. A masterstroke that perfectly connected with the emotion of the moment and generated a global impact.
The jersey is now available for purchase on Inter Miami's website for $149.99.
Every network, every key event, every player, every strategic partner, every category.
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The super video presentation of the whole team:
https://www.instagram.com/reel/DF-hvjnxw3u/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
More Than a Jersey, a Statement of Ambition
The name "Euphoria" is no coincidence. It reflects the club's current moment, fueled by the arrival of Messi and with its sights set on new challenges: the Club World Cup, the Concacaf Champions League, and the inauguration of its new stadium in 2026.
Inter Miami is pure Crossing Marketing.
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What Can We Learn from the "Messi Effect" at Inter Miami?
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The Power of a Global Icon: Messi isn't just a footballer, he's a brand in himself, capable of generating unprecedented media and commercial impact.
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The Importance of Storytelling: The new jersey isn't presented as a mere product but as part of a narrative of success, ambition, and connection with Argentine culture.
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The Value of Experiences: Launching during the Super Bowl creates a memorable experience and associates the brand with a major event.
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Read about this action that went viral worldwide here:
Tips to Boost Your Brand with the "Messi Effect":
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Identify your ideal brand ambassadors: Those who share your values and connect with your target audience.
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Create stories that excite and generate identification: Storytelling is key to connecting with your audience on a deeper level.
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Leverage major events to generate impact: Look for opportunities for your brand to shine in settings relevant to your audience.
Synoptic Table: Keys to the Success of the "Euphoria" Jersey Launch
|
Element |
Description |
Impact |
|
Protagonist |
Lionel Messi, global soccer icon and Inter Miami brand ambassador. |
Generation of media attention and connection with a global audience. |
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Contact Infonegocios MIAMI:
juan.maqueda@onefullagency.com or
marcelo.maurizio@onefullagency.com
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