Jue 13/02/2025
(By Ortega and Maqueda, from Miami) Nobody understands and manages the Crossing Era better than Beckham. The Herons have grasped that today, heavy investment is required in events, marketing, advertising, partnerships, culture, phygital media, product and category expansion, and more... It's the time to do a lot, but in a super interconnected way. Inter Miami isn't settling for conquering MLS. With Lionel Messi as its standard-bearer and a unique nose for marketing, the Florida club understands that building a global brand is played both on and off the field. And what better stage than the Super Bowl, the world's most-watched sporting event, to unveil its new secret weapon: the "Euphoria" jersey, infused with the unmistakable DNA of Messi and Argentine passion.
(Estimated reading time: 5 minutes)
(By Sandra Olive, Managing Partner at Bäcker & Partners, solive@backerpartners.com) Many organizations are considering a return to full-time, in-office work in 2025, following Amazon's lead. But...let's dive deeper.
(Estimated reading time: 5 minutes)