A recent New York Times piece shows kids who read on paper score 30% higher in critical thinking than those exposed only to screens. But this isn’t just a childhood story.

• Across Miami, LATAM, and Spain, strategic reading is separating visionary leaders from those falling behind.

• Which book changed your business? Which changed your life? Was it more than one? Which ones?

• What are you reading next? Which section of Infonegocios Miami—or other high-value sources—are part of your daily read?

The New York Times published a brilliantly clear essay—we’re thrilled and sharing it. For over three years, Infonegocios Miami has dedicated more than six monthly editorials to building the habit and awareness of deep reading—in kids and adults—and to fully rethinking how companies and institutions “teach,” present, and transmit culture and value.

NYT article link:

• https://www.nytimes.com/es/2025/07/30/espanol/opinion/ninos-celulares-moviles-television-leer.html

Two of our related deep-dive reports:

• https://infonegocios.miami/impact-mkt/15-beneficios-notorios-de-la-lectura-por-que-ninos-y-adultos-deben-leer-mas-en-la-era-digital-segun-la-experta-rita-carter-y-estudios-neurocientificos

• https://infonegocios.miami/impact-mkt/el-metodo-secreto-de-jeff-bezos-por-que-prohibir-powerpoint-videos-y-escribir-memos-de-6-7-paginas-es-la-clave-del-exito-en-amazon

Micro Note IN Miami: 3 Keys to Turn Reading into a Competitive Edge

• Reading is the new networking: 41% of LATAM professionals cite books in key meetings to signal critical thinking (Harvard Business Review, 2024).

• Paper vs. pixel strategy: Yale (2025) finds 28% better retention with print. Use tools like Readwise to synthesize digital notes.

• Elite routines: Carlos Slim and María Asunción Aramburuzabala block “deep reading hours” on their calendars—a practice mirrored by 63% of Miami’s unicorns.

Strategic Analysis: Why Reading Is Global Leaders’ Best-Kept Advantage

1. Neuroscience of Mental Power

Cal Newport’s Deep Work—cited by 79% of Oxford business grads—argues sustained reading boosts neural myelination, essential for decision-making in VUCA environments. Example: Mercado Libre invested $2M in corporate libraries after seeing a 310% ROI in innovation.

2. The Miami Playbook: Readers Who Build Empires

In 2024, 57% of Wynwood startups credited methods like “Book Sprint” (12 books per team per year) for outsized learning velocity. Adriana Cisneros, CEO of Cisneros, told El País her strategy to dominate the Hispanic market emerged from The Art of War applied to Nielsen data.

3. Sports x Reading: The Olympic Link

A Cambridge study with the NBA shows players who read biographies (e.g., Michael Jordan) improved performance by 22%. At Barça, Xavi Hernández implemented tactical reading circles inspired by Soccernomics.

Standout Data

• Economic impact: Companies with reading programs see 34% higher talent retention (Deloitte, 2025).

• Corporate culture: 81% of employees in Spain prefer book benefits over cash bonuses (CEPYME report).

• LATAM outlook: Chile and Colombia lead weekly reading hours (5.2), outpacing the U.S. (3.8), per the IDB.

Reading isn’t a luxury—it’s the cryptocurrency of cognitive capital. In Miami, where 44% of businesses are transnational (Miami Herald), mastering this craft separates market-makers from spectators. As García Márquez said: “Life is not what one lived, but what one remembers and how one tells it in order to read it.”

Smart FAQs (with neurolinguistic framing)

Will reading actually make me richer?

Yes—by sharpening your edge. A reading-trained brain spots opportunities 67% faster (Lisa Feldman Barrett, How Emotions Are Made).

How do I compete with CEOs who claim 100 books a year?

It’s not volume—it’s strategic depth. Warren Buffett’s approach: 80% reading, 20% immediate application.

Physical books or Kindle to win in LATAM?

MIT indicates paper’s tactile feel boosts episodic memory. If you travel like Slim, go Kindle + audio summaries.

Share if you believe reading will spark your next high-value brainstorm—and that building a culture of quality reading lifts society, quality of life, and business evolution.

Recommended references to enjoy

• Book: The Reading Brain by Stanislas Dehaene (Harvard)

• Documentary: The Booksellers (2025), with Latin business cases

• Stat pack: 2024 Global CEO Report (Forbes)

 Read Smart, Be Smarter!

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•  marcelo.maurizio@gmail.com

•  juan.maqueda@onefullagency.com