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Apple TV pays tribute to Messi's arrival in Miami with a spectacular OOH

(By Juan Maqueda) Messi keeps making waves in Miami, in the world of football, in the realm of marketing. Today, the world's most powerful brand (Apple) greets his arrival and chooses a billboard (OOH) instead of a social media video to do so, signaling many things. Miami is one of those cities, like New York, Dubai, Shanghai, Tokyo, where OOH remains vital, essential for brands. "Messimania" is in full swing in the United States, especially in Miami, where the presentation of the Argentine superstar as a new player for Inter Miami in an event that will mark a milestone in MLS history is just around the corner.

Taking advantage of all this anticipation and the build-up to the big moment, Apple TV wanted to give a warm welcome to the World Cup Champion in American soccer and in the city of Miami.

Apple TV celebrates Messi's arrival in Miami with a tribute that only he could receive.

The billboard showcases the image of a pink goat, alluding to Lionel Messi's arrival at Inter Miami, accompanied by the phrase 'now on Apple TV'.

With a spectacular billboard on one of Miami's buildings, Apple TV has identified Messi as the GOAT (Greatest Of All Time), highlighting his arrival at Inter Miami. The Cupertino, California-based company, holder of the broadcasting rights for the MLS and the Leagues Cup, celebrates the addition of the seven-time Ballon d'Or winner.

The billboard features the image of a pink goat, representing Lionel Messi, followed by the phrase "now on Apple TV". This gesture symbolizes Apple TV's recognition of Messi's talent and impact on world football.

It is important to note that the agreement between Apple TV+ and the MLS was sealed for a record-breaking $2.5 billion for the next 10 years. Additionally, with Messi's arrival at Inter Miami, it is expected that the Argentine player will receive a percentage of every MLS Season Pass subscription on the streaming platform.

The union of the Messi phenomenon, the prestige of Apple TV, and the vibrant football scene in Miami promise to deliver exciting moments for fans and followers of the sport. Undoubtedly, this collaboration will strengthen the reach and quality of MLS match and event broadcasts through Apple TV+.

As the official presentation of Messi with Inter Miami approaches, expectations and excitement continue to grow in the city and throughout the country. Fans don't want to miss a single detail of this historic chapter in American soccer.

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