Introducing Alegre Attias: Passion, Discipline, and Essence (The Creative Success Gene of This Panamanian Resonating in the United States)

(By Marcelo Maurizio) Alegre Attias, a prominent Production Manager hailing from Panama and currently based in Los Angeles, shares an exhilarating success story in the advertising world, highlighting her work at Bipolar Studio and her innovative, disruptive approach, yet with an almost extinct seed of art, realism, and craftsmanship in the industry.

Alegre Attias, an advocate of the essential from the outset:

In the fast-paced world of advertising, creativity and technical excellence are paramount to stand out. Alegre Attias, a talented Latina, has excelled as a Production Coordinator at Bipolar Studio, showcasing her ability to blend innovation, personality, and emotion in high-impact advertising projects. Few dare not to fall into the ease of resources, "rhythms," and formats.

  • Alegre is brave, different, and knows how to update what is unchangeable over time. That is the foundation of what later becomes a classic.

With her extensive experience and harmonious approach between innovation and tradition, Alegre has made her mark in the industry. "One of my most memorable projects was for Hill’s," she shares enthusiastically. "We created two touching stories that explored the deep relationships between pets and their owners, and seeing how they resonated globally was incredible."

Hill’s Campaigns:

Her successful work at Bipolar Studio demonstrates her commitment to excellence and her ability to lead creative teams to success. "It's an honor to work at Bipolar Studio, where innovation and passion for creativity are paramount," Attias mentions. "Here, I've had the opportunity to explore new ways of storytelling and integrate technologies like AI to emotionally connect with the audience."

Alegre represents the diverse talent and global creativity that defines the contemporary advertising industry. Her bold vision and dedication to excellence continue to be a source of inspiration for those seeking to stand out in an increasingly competitive world.

See everything Bipolar and Alegre can offer you here.

This success story not only highlights Alegre's ability to create impactful advertising content but also her role as a prominent figure in promoting creativity and innovation in the industry. Her inspiring story and visionary approach serve as a reminder of the power of determination and passion in the pursuit of professional success.

A.A.'s Tips for Your Day-to-Day:

Attention to detail: Pay meticulous attention to every aspect of your projects. Details make the difference in the quality of the final work and in customer satisfaction.

Time management: Organize your time efficiently and set realistic deadlines for each stage of the project. Time management is essential to meet deadlines and maintain productivity.

Effective communication: Maintain clear and constant communication with your team and clients. Effective communication is key to coordinating efforts, solving problems, and keeping everyone informed about the project's progress.

Constant innovation: Constantly seek new ways to tell stories and integrate emerging technologies into your projects. Innovation is essential to stay relevant and stand out in an ever-evolving market.

Teamwork: Foster a collaborative environment where all team members feel valued and motivated. Teamwork is essential to harnessing the full talent and creativity of each individual.

Detailed planning: Plan every project down to the last detail and clearly communicate expectations to your team and clients. Detailed planning helps minimize unforeseen events and keep the project within budget and deadline.

Adaptability: Be flexible and prepared to face unexpected changes and challenges during the production process. Adaptability is crucial to overcoming obstacles and maintaining the quality of the final work.

Commitment to quality: Prioritize quality in every aspect of your work and constantly seek ways to improve and surpass yourself. Commitment to quality is essential to building a solid reputation and meeting your clients' expectations.

Customer focus: Place customer needs and expectations at the center of every project and work to exceed their expectations. A customer-focused approach will help you build strong relationships and ensure long-term customer satisfaction.

Passion and determination: Always maintain a passionate and determined attitude toward your work. Passion and determination are powerful fuels that will help you overcome challenges and achieve your professional goals.

These tips reflect the practices and values that have contributed to Alegre Attias's success in the advertising production industry.

In a world that only drives vertical knowledge, the ability to integrate skills is very differential today, Alegre has made that vision and a cool and harmonious discipline.

¡La alegría es brasileña en el Mundial de Clubes 2025! (samban en la Ocean y en todo USA)

Cuatro gigantes brasileños en octavos. Brasil, una vez más, demuestra que su fútbol y su pasión son imparables, con Palmeiras, Flamengo, Botafogo y Fluminense en plena lucha por la gloria. ¿Quién será el próximo en caer? ¿Qué partidos despiertan más expectativa? Aquí te lo contamos todo, con datos, horarios y análisis para que no te pierdas ni un solo minuto.

Tiempo de lectura: 4 minutos

Inter Miami avanza a octavos del Mundial de Clubes tras empate dramático con Palmeiras (desde el MotorHome… ¿Qué significa para los fans, los medios y el marketing este triunfo?)

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) Messi es la camiseta más vendida en USA, por lejos…, también la más codiciada hoy en Miami en medio del mundial de clubes. Adidas está feliz, el Inter Miami también, los argentinos orgullosos y los fans de las garzas sueñan a creer que es por el club.

Tiempo de lectura: 4 minutos

Nómades en la red laboral: ¿traidores o embajadores?

(Por Sonia Abadi, médica, psicoanalista, creadora del modelo de Pensamiento en Red y autora del libro “La prodigiosa trama. Variaciones en clave de red”) ¿Qué opinión tienes sobre ellos, sobre ellas? ¿Habrá que aceptarlos y cambiar algunas dinámicas de la empresa? ¿No hay algo más para entender y para hacer?

(Tiempo de lectura de valor: 4 minutos)

“Mission Crossing en Londres”: Brad Pitt y Tom Cruise en el estreno de "F1. The Movie" (unidos por la adrenalina de un nuevo mega evento)

(Por C.V. Otero desde Londres junto a Maqueda & Maurizio) ¿Alguna vez imaginaste que una película sobre Fórmula 1 podría desatar una lluvia de marcas, activaciones y de estrellas en Londres? El estreno de F1. The Movie ha congregado a Hollywood, al deporte, a la cultura, a las marcas  a  un mega evento que es consecuencia de lo ya hecho en México, NY y que marca la metodología del nuevo Marketing Crossing de las marcas y negocios exitosos.

 (Lectura ágil de 4 minutos)

¿Invasión Phigital? Cómo McDonald's revoluciona el marketing con el lanzamiento del "Menú Fórmula 1" y su estrategia crossing

(Por Maqueda y Maurizio para la Red Infonegocios) Hace un mes fuimos uno de los primeros medios especializados en MKT en adelantarte los detalles de este lanzamiento. ¿Estamos en medio de una nueva era del marketing? La respuesta es sí. La tendencia no solo combina lo digital con lo físico, sino que las experiencias se amplifican en ambos mundos, creando una invasión phigital que transforma la forma en que las marcas conectan con sus audiencias.

(Lectura de alto valor estratégico, 4 minutos)

Los dos Vodkas más premiados en los International Bartender Spirits Awards 2025: Calidad, artesanía y valor en el auge del mercado global

(Por Marcelo Maurizio) Mientras que el consumo de alcohol, en globalmente desciende, las bebidas alcohólicas de muy alta calidad, en particular, cada vez se venden más. Una variable muy importante del mercado, donde la excelencia y el lujo cada vez son más valorados. En un escenario, mes a mes, más competitivo y globalizado, los International Bartender Spirits Awards 2025 se consolidan como el certamen de referencia para identificar productos de alta calidad, innovación y excelencia.

 (Tiempo de lectura de valor : 4 minutos)

¿Sabés la diferencia entre los modelos matemáticos “Frequency" y “Recency” (ahora + Relevance) de planificación de medios? (entérate de lo que estás haciendo muy mal)

(Por Maqueda–Maurizio-Rotmistrovsky-Otero) ¿Por qué el Modelo Recency (+ más ahora relevance) y los Crossing Events son la nueva estrategia para el Éxito en Medios en 2025? La revolución del Marketing Crossing, en la era de la saturación y la relevancia. (¿por qué la mayoría de agencias de medios (on-off) y empresas no logran asimilarlo y ejecutarlo?)

(Tiempo de lectura de valor: 4 minutos)