Only in English

June, we are in the month where the Puma ball is going to roll and make all of America vibrate. The feline revolution that has taken over the "American" continent

(By Maqueda and Maurizio) Official balls play a crucial role in the FIFA World Cup championships, whether it's the Euro Cup, Copa America, or other international football competitions. Increasingly, especially post-COVID, there is a focus from major brands on reinvesting in sponsorship, events, real experiences, and this Copa America will reflect similarly to the amazing investment by brands and media, as was seen in Qatar. Puma, this year, changes the history of the official Copa America balls, as a sign of the growing dispute among brands to sponsor "real" and amplifiable events.

Tips IN:

  • In sports marketing and brand strategies, it is important to recognize the strategic relevance that these balls have in building the identity of tournaments, emotional connection with fans, and projecting the sponsoring brands.

  • Official balls are not only functional elements in the game but also powerful marketing and branding tools that contribute to the identity and experience of football tournaments, like the CONMEBOL Copa America, and strengthen the relationship between brands, sporting events, and fans.

  • The name "PUMA Cumbre" is inspired by the mountain range that crosses America, symbolizing the aspiration to elevate the region's football to new heights. Its design, with 16 lines representing the participating countries in the Copa America 2024™, seeks to unite all nations around this exciting competition.

  1. Copa America, a championship where Adidas has had absolute supremacy as the official ball, and now its "sister" makes its mark.

  2. In the case of the Copa America, a flagship tournament that brings together the national teams of South America, as well as guests from other confederations, the official ball has been a distinctive element over the years.

  3. Some of the most iconic Copa America balls include the Adidas Tango from 1978, the Adidas Azteca from 1988, the Adidas Tricolore from 1991, and the Adidas Conext19 from 2019, among others.

Regarding the official ball for the CONMEBOL Copa America 2024™, the choice of PUMA as the ball provider, with its PUMA Cumbre model, marks a significant milestone in the tournament's history. This ball, presented during the Group Stage draw of the competition, represents the passion and values of football in the continent, as well as the connection between the nations of America.

Furthermore, the ball stands out for its high-level technology, with FIFA Quality Pro certification to ensure maximum performance on the field. Its design of 12 sealed panels and expanded seams offers a balance of weight and optimal aerodynamics, while the PAL valve (PUMA Air lock) ensures air retention, contributing to the quality of the game.

The choice of PUMA as the provider of the official ball for the CONMEBOL Copa America 2024™ not only reinforces the brand's presence in American football but also demonstrates its commitment to innovation and excellence in sports product design.

This launch is an opportunity to connect with fans, generate excitement around the tournament, and strengthen the brand's image in the football market.

What has been the history of the ball in the last 50 years of the Copa America?

| Year | Host Country | Official Ball | Sponsor Brand |

| 1975 | Peru | Telstar Durlast | Adidas |

| 1979 | Argentina | Tango River Plate | Adidas |

| 1983 | Uruguay | Tango Mundial | Adidas |

| 1987 | Argentina | Azteca | Adidas |

| 1989 | Brazil | Etrusco Unico | Adidas |

| 1991 | Chile | Tricolore | Adidas |

| 1993 | Ecuador | Questor | Adidas |

| 1995 | Uruguay | Umbro Neo | Umbro |

| 1997 | Bolivia | Nike Geo Merlin | Nike |

| 1999 | Paraguay | Tricolore | Adidas |

| 2001 | Colombia | Pelias | Adidas |

| 2004 | Peru | Pelias II | Adidas |

| 2007 | Venezuela | Teamgeist | Adidas |

| 2011 | Argentina | Tango 12 | Adidas |

| 2015 | Chile | Cachaña | Nike |

| 2016 | United States | Cachaña Centenario | Nike |

| 2019 | Brazil | Conext19 | Adidas |

| 2021 | Brazil | Nativo | Nike |

Te puede interesar:

Nota Principal

Análisis estratégico de Instagram (IGTV): ¿qué no están viendo los productores de TV?

(Por Maqueda y Maurizio) Meta está ejecutando una jugada calculada para cerrar la última brecha significativa en el ecosistema atencional estadounidense: la pantalla del televisor conectado. Con Instagram para TV, la compañía traslada su formato de video corto más exitoso (Reels) desde la esfera del consumo individual móvil (on-the-go) al dominio del consumo grupal y pasivo en el hogar (lean-back).

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

Ranking Best Global Brands 2025: cómo el valor de marca se ha convertido en la nueva moneda de la guerra geoeconómica

(Por Maurizio y Maqueda) Olviden el PIB. Ignoren los índices bursátiles. El verdadero mapa del poder en el siglo XXI no se mide en billones de dólares de producción, sino en miles de millones de dólares de significado. El informe Best Global Brands 2025 de Interbrand no es un simple ranking; es una radiografía de la jerarquía cerebral colectiva de la humanidad. 

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

"La realidad no se discute, se mide": análisis del discurso de Milei que reescribió las reglas del Mercosur (y de la política en Latam)

(Exclusivo InfoNegocios Miami | Análisis Textual y Geoestratégico, equipo: Maurizio-Molina-Mauvecin-Maqueda-Taylor-Rotmistrovsky) Javier Milei, con la precisión forense de quien no teme a los cadáveres institucionales, pronunció un discurso que será estudiado como caso de manual de comunicación política disruptiva. Lo que sigue es análisis puro del texto, sin adornos, donde cada frase de Milei se examina como si fuera un espécimen bajo el microscopio geoestratégico.