Messi: A Legend in His Own Right

(By Infonegocios Miami) In a dazzling gala that brought the world of football to a standstill, the Argentine maestro, often referred to as "The Goat," Lionel Messi, added another gem to his already impressive collection of awards. The 2023 Ballon d'Or crowned the Inter Miami forward as the best football player on the planet, marking his eighth triumph in this prestigious competition. In an electrifying event that had everyone on their feet, it was David Beckham who announced the nominees and the winner, followed by a warm embrace as Messi received the accolade, almost as if it were a script written for the delight of Messi's fans, not only in Argentina but across the globe. This award joins his already outstanding list of individual accomplishments, further cementing his place at the pinnacle of world football. Miami, Argentina, and the world celebrate this long-awaited and well-deserved recognition.

A Triumphant Return to the Ballon d'Or

Messi made a triumphant return to the Ballon d'Or stage after his absence in the previous edition, and he did so with force, wrestling the title away from the other nominees. In a season filled with triumphs at Inter Miami, Messi outshone Erling Haaland and Kylian Mbappé in the battle for the coveted prize. His exceptional performance contributed to a plethora of goals and assists, solidifying his place among the football elite. Notably, among the world's top 30 players, there are four Argentines, with Julián Álvarez finishing seventh, and Dibu Martínez winning the title of the world's best goalkeeper.

An Eighth Ballon d'Or: A Historic Achievement

Messi's eighth Ballon d'Or victory is a historic milestone that places him in an unparalleled position of prestige. This collection of titles, earned in 2009, 2010, 2011, 2012, 2015, 2019, 2021, and 2023, showcases the incredible consistency and excellence throughout his career. From his early days at FC Barcelona to his current chapter at Inter Miami, Messi has consistently demonstrated himself as an outstanding player in every season.

A Journey of Glories and Challenges

Messi's first Ballon d'Or came in 2009 when he was still wearing the FC Barcelona jersey. His goal-scoring ability and vision on the field set him apart as an extraordinary player. In 2010, Messi outshone his rivals, including Xavi Hernández and Andrés Iniesta, in a closely contested vote, earning his second Ballon d'Or. The following year, he clinched La Liga and the Champions League, setting a new record at Barcelona with 53 goals in a single season.

In 2012, Messi became the first player to win four Ballon d'Or awards, surpassing Cristiano Ronaldo and Andrés Iniesta. Nevertheless, Messi has also experienced challenges and disappointments throughout his career. In 2018, his successful era with FC Barcelona came to an end, and a new chapter began at Paris Saint-Germain.

The year 2023 marks a triumphant return to the Ballon d'Or for Messi, largely due to his contributions to Argentina's victory in the 2022 World Cup in Qatar. This achievement was the only one missing in his long and successful career, and Messi achieved it in the final chapter of his international journey. His success at Inter Miami and with the Argentine national team in the past year played a decisive role in his Ballon d'Or victory.

A Victory Celebrated by the World of Football

Messi's triumph at the 2023 Ballon d'Or has been widely celebrated by football fans and experts around the world. His unique abilities, tireless work ethic, and contributions to his team make him a true icon of the sport.

At the Ballon d'Or gala, Messi received the award from the hands of David Beckham, the owner of Inter Miami, the club where Messi continues to make history. It was an emotional and significant moment that marked another chapter in the legend of Lionel Messi.

The 2023 Ballon d'Or represents a historic achievement for Lionel Messi, solidifying his status as one of the greatest football players of all time. His eighth victory in this prestigious award is a testament to his skills, dedication, and passion for the game. As he continues his career at Inter Miami, Messi continues to achieve success and captivate football enthusiasts worldwide.

Messi is the eighth wonder of the world, an Argentine, but also a part of Miami!

Super Bowl LIX: Bad Bunny cayó en audiencias en TV y no rompió los récords de Usher y Kendrick Lamar, ni MJ (¿por qué medios dijeron lo contrario?)

(Por Maqueda-Maurizio-Taylor) Los datos finales de Nielsen para el Halftime Show del Super Bowl LIX son una cápsula de verdad en un mar de hipérbole digital. 128.2 millones de espectadores. No es un récord. Es, de hecho, una caída de 5.3 millones respecto al pico de 133.5 millones de 2025. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material ideal para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Rhode Snow Club en Big Sky y Ulta Mate Retreat en Upstate New York (ejemplos claros de la supremacía del ecosistema de experiencias de marca)

(Por Maqueda, Otero y Maurizio) Rhode, Rare Beauty y otras firmas de alto perfil están mostrando que el verdadero poder ya no reside en un único canal, sino en un “head of culture” que orquesta un cruce de acciones: activaciones, celebri­ties, retail, contenido nativo, y experiencias inmersivas que viven en redes, buscadores y tiendas.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami lo tiene todo, incluso una carrera internacional en chancleta: llega la primera Red Bull Chancleta Run (by 305 DAY® y Red Bull)

(Por Vera y Ortega, producción Maurizio) La ciudad de Miami acoge otra vez la innovación en entretenimiento deportivo. En el marco del 305 DAY® Community Festival 2026, se presenta la Red Bull Chancleta Run, una carrera de chancletas que combina cultura local, competencia directa y una experiencia de marca sumamente articulada para cautivar audiencias en múltiples plataformas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)