Messi: A Legend in His Own Right

(By Infonegocios Miami) In a dazzling gala that brought the world of football to a standstill, the Argentine maestro, often referred to as "The Goat," Lionel Messi, added another gem to his already impressive collection of awards. The 2023 Ballon d'Or crowned the Inter Miami forward as the best football player on the planet, marking his eighth triumph in this prestigious competition. In an electrifying event that had everyone on their feet, it was David Beckham who announced the nominees and the winner, followed by a warm embrace as Messi received the accolade, almost as if it were a script written for the delight of Messi's fans, not only in Argentina but across the globe. This award joins his already outstanding list of individual accomplishments, further cementing his place at the pinnacle of world football. Miami, Argentina, and the world celebrate this long-awaited and well-deserved recognition.

A Triumphant Return to the Ballon d'Or

Messi made a triumphant return to the Ballon d'Or stage after his absence in the previous edition, and he did so with force, wrestling the title away from the other nominees. In a season filled with triumphs at Inter Miami, Messi outshone Erling Haaland and Kylian Mbappé in the battle for the coveted prize. His exceptional performance contributed to a plethora of goals and assists, solidifying his place among the football elite. Notably, among the world's top 30 players, there are four Argentines, with Julián Álvarez finishing seventh, and Dibu Martínez winning the title of the world's best goalkeeper.

An Eighth Ballon d'Or: A Historic Achievement

Messi's eighth Ballon d'Or victory is a historic milestone that places him in an unparalleled position of prestige. This collection of titles, earned in 2009, 2010, 2011, 2012, 2015, 2019, 2021, and 2023, showcases the incredible consistency and excellence throughout his career. From his early days at FC Barcelona to his current chapter at Inter Miami, Messi has consistently demonstrated himself as an outstanding player in every season.

A Journey of Glories and Challenges

Messi's first Ballon d'Or came in 2009 when he was still wearing the FC Barcelona jersey. His goal-scoring ability and vision on the field set him apart as an extraordinary player. In 2010, Messi outshone his rivals, including Xavi Hernández and Andrés Iniesta, in a closely contested vote, earning his second Ballon d'Or. The following year, he clinched La Liga and the Champions League, setting a new record at Barcelona with 53 goals in a single season.

In 2012, Messi became the first player to win four Ballon d'Or awards, surpassing Cristiano Ronaldo and Andrés Iniesta. Nevertheless, Messi has also experienced challenges and disappointments throughout his career. In 2018, his successful era with FC Barcelona came to an end, and a new chapter began at Paris Saint-Germain.

The year 2023 marks a triumphant return to the Ballon d'Or for Messi, largely due to his contributions to Argentina's victory in the 2022 World Cup in Qatar. This achievement was the only one missing in his long and successful career, and Messi achieved it in the final chapter of his international journey. His success at Inter Miami and with the Argentine national team in the past year played a decisive role in his Ballon d'Or victory.

A Victory Celebrated by the World of Football

Messi's triumph at the 2023 Ballon d'Or has been widely celebrated by football fans and experts around the world. His unique abilities, tireless work ethic, and contributions to his team make him a true icon of the sport.

At the Ballon d'Or gala, Messi received the award from the hands of David Beckham, the owner of Inter Miami, the club where Messi continues to make history. It was an emotional and significant moment that marked another chapter in the legend of Lionel Messi.

The 2023 Ballon d'Or represents a historic achievement for Lionel Messi, solidifying his status as one of the greatest football players of all time. His eighth victory in this prestigious award is a testament to his skills, dedication, and passion for the game. As he continues his career at Inter Miami, Messi continues to achieve success and captivate football enthusiasts worldwide.

Messi is the eighth wonder of the world, an Argentine, but also a part of Miami!

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)

Campeonato de Asado Argentino en Miami: cuando se enciende un fogón en Doral, se activa la economía (7.000 personas, marcas, personalidades y una impacto millonario)

(Por Galindez-Maurizio) El Campeonato del Asado Argentino no es un festival: es un modelo de negocio replicable que combina identidad cultural, experiencia inmersiva y rentabilidad económica. Norberto Spangaro (MIArgentina) y Blueteam no organizaron un evento: crearon un activo cultural valorado en millones.

(Tiempo de lectura de valor: 4 minutos)