Messi: A Legend in His Own Right

(By Infonegocios Miami) In a dazzling gala that brought the world of football to a standstill, the Argentine maestro, often referred to as "The Goat," Lionel Messi, added another gem to his already impressive collection of awards. The 2023 Ballon d'Or crowned the Inter Miami forward as the best football player on the planet, marking his eighth triumph in this prestigious competition. In an electrifying event that had everyone on their feet, it was David Beckham who announced the nominees and the winner, followed by a warm embrace as Messi received the accolade, almost as if it were a script written for the delight of Messi's fans, not only in Argentina but across the globe. This award joins his already outstanding list of individual accomplishments, further cementing his place at the pinnacle of world football. Miami, Argentina, and the world celebrate this long-awaited and well-deserved recognition.

A Triumphant Return to the Ballon d'Or

Messi made a triumphant return to the Ballon d'Or stage after his absence in the previous edition, and he did so with force, wrestling the title away from the other nominees. In a season filled with triumphs at Inter Miami, Messi outshone Erling Haaland and Kylian Mbappé in the battle for the coveted prize. His exceptional performance contributed to a plethora of goals and assists, solidifying his place among the football elite. Notably, among the world's top 30 players, there are four Argentines, with Julián Álvarez finishing seventh, and Dibu Martínez winning the title of the world's best goalkeeper.

An Eighth Ballon d'Or: A Historic Achievement

Messi's eighth Ballon d'Or victory is a historic milestone that places him in an unparalleled position of prestige. This collection of titles, earned in 2009, 2010, 2011, 2012, 2015, 2019, 2021, and 2023, showcases the incredible consistency and excellence throughout his career. From his early days at FC Barcelona to his current chapter at Inter Miami, Messi has consistently demonstrated himself as an outstanding player in every season.

A Journey of Glories and Challenges

Messi's first Ballon d'Or came in 2009 when he was still wearing the FC Barcelona jersey. His goal-scoring ability and vision on the field set him apart as an extraordinary player. In 2010, Messi outshone his rivals, including Xavi Hernández and Andrés Iniesta, in a closely contested vote, earning his second Ballon d'Or. The following year, he clinched La Liga and the Champions League, setting a new record at Barcelona with 53 goals in a single season.

In 2012, Messi became the first player to win four Ballon d'Or awards, surpassing Cristiano Ronaldo and Andrés Iniesta. Nevertheless, Messi has also experienced challenges and disappointments throughout his career. In 2018, his successful era with FC Barcelona came to an end, and a new chapter began at Paris Saint-Germain.

The year 2023 marks a triumphant return to the Ballon d'Or for Messi, largely due to his contributions to Argentina's victory in the 2022 World Cup in Qatar. This achievement was the only one missing in his long and successful career, and Messi achieved it in the final chapter of his international journey. His success at Inter Miami and with the Argentine national team in the past year played a decisive role in his Ballon d'Or victory.

A Victory Celebrated by the World of Football

Messi's triumph at the 2023 Ballon d'Or has been widely celebrated by football fans and experts around the world. His unique abilities, tireless work ethic, and contributions to his team make him a true icon of the sport.

At the Ballon d'Or gala, Messi received the award from the hands of David Beckham, the owner of Inter Miami, the club where Messi continues to make history. It was an emotional and significant moment that marked another chapter in the legend of Lionel Messi.

The 2023 Ballon d'Or represents a historic achievement for Lionel Messi, solidifying his status as one of the greatest football players of all time. His eighth victory in this prestigious award is a testament to his skills, dedication, and passion for the game. As he continues his career at Inter Miami, Messi continues to achieve success and captivate football enthusiasts worldwide.

Messi is the eighth wonder of the world, an Argentine, but also a part of Miami!

El trofeo invisible pero invaluable que ganó Norris (lo que nadie te cuenta sobre ser campeón en la F1, hoy)

(Por Juan Maqueda en equipo con Mauricio, Martinez Bueno, Destefano y la comunidad Ristretter) Cuando Lando Norris levantó aquel trofeo de 5,5 kilogramos en Abu Dhabi, el mundo vio el clímax de una historia deportiva. Pero lo que realmente ocurrió ese día representa una lección magistral en branding personal, economía del entretenimiento y construcción de legado que Miami – epicentro del show business latinoamericano – debería estudiar con lupa microscópica.

(Tiempo de lectura de valor: 4 minutos)

Norris campeón mundial: ¿cómo queda el mapa global actualizado de pilotos y naciones que forjaron los 35 campeones de la F1?

(Por Juan Maqueda en equipo con Mauricio, Martinez Bueno, Destefano y la comunidad Ristretter) Detrás de cada campeón de Fórmula 1 hay dos banderas: la de su nacimiento y la de su equipo. Hoy, tras la consagración de Lando Norris, presentamos el análisis definitivo de las fuerzas geopolíticas y empresariales que dominan el deporte motor mundial.

(Tiempo de lectura de valor: 4 minutos)

Messi campeón con Inter Miami: “Estoy muy feliz" (la ciudad, todos los negocios, los medios, las marcas y anglolatina, también)

(Por Ortega desde el Chelsea Stadium, con Maqueda y Maurizio) Luego de la consagración de Inter Miami tras ganar 3-1 la final ante Vancouver Whitecaps en la MLS 2025, Lionel Messi habló con Apple TV y dejó una serie de declaraciones en las que repasó el camino del equipo, valoró el esfuerzo de la temporada y se emocionó al referirse al retiro de sus amigos Jordi Alba y Sergio Busquets.

(Tiempo de lectura de valor: 4 minutos)

La jugada maestra: cómo Louis Vuitton y Ana de Armas reescribieron las reglas del marketing deportivo global en Abu Dhabi

(Por Juan Maqueda en equipo con Maurizio, Martinez Bueno, Destefano y la comunidad Ristretter) No fue una casualidad. Fue un algoritmo de influencia ejecutado con precisión de cirugía nanométrica. Cuando Ana de Armas, con la elegancia de un felino y el magnetismo de una supernova, agitó la bandera a cuadros en el Gran Premio de Abu Dabi, no solo estaba marcando el final de una carrera.

(Tiempo de lectura de valor: 4 minutos)

Adidas despliega su arma secreta en Londres: el "Hybrid Hotel" (una muestra más de la era del ecosistema-crossing de expansión de categorías)

(Por Maurizio y Rodriguez Otero) Qué más necesitas ver para entender que todo lo que sabías de marketing y del “retorno” quedó absolutamente caduco. "Hybrid Hotel" No es un hotel. Es un manifiesto físico del regreso de la expansión de las experiencias y de categorías a niveles de universos de marca. 

(Tiempo de lectura de valor: 4 minutos)

¿El éxito total de la F1? ¿Qué nos enseña a todas las empresas y marcas hoy? (manual ágil aquí)

(Por M. Rodriguez Otero, Maqueda junto a M. Maurizio, Martinez Bueno, Destefano y la comunidad Ristretter) ¿Te preguntaste por qué algunas marcas están desarrollando mega acciones cruzadas de marketing y sólo ellas están logrando atrapar la mente y el corazón de sus consumidores? La respuesta está en algo que, en 2025, ya no es una opción: el crossing marketing, el head of cultura y las mega activaciones multisensoriales.

(Lectura ágil de alto valor estratégico: 4 minutos)