The pride and joy shared by Beckham, Messi, Inter Miami, and Argentinians is celebrated worldwide, and Lay's has the touch of charm and brilliance to honor it with a spot, accompanied by the chords of "muchachos"...
Lay's has exemplarily bet on showcasing that the broader, not just the Latin, world welcomes Messi to the US.
The spot titled "Give Him a Warm Welcome" has become an authentic viral phenomenon, capturing the attention of millions of viewers worldwide. As experts in Marketing and Neurolinguistics, we'll analyze some key strategies that make this campaign a true masterpiece of positioning.
Lay's has hit the nail on the head with their campaign "Give Him a Warm Welcome" to Lionel Messi. The combination of emotive elements, subliminal messages, and the endorsement of an iconic figure like Messi has turned this spot into an unforgettable advertising piece, capable of winning consumers' hearts and positioning Lay's as the leading brand in its category. Undoubtedly, it's an example of how smart marketing and creativity can make a difference in the industry.
Emotional Connection: The choice of 808 animals to form Messi's face is not only a tribute to his 808 goals but also emotionally connects with the audience. The use of endearing animals like goats generates empathy and tenderness, creating a strong bond with the viewers.
Relevance and Timeliness: By referencing Messi's recent success at Inter Miami and his status as a world champion, Lay's keeps the campaign fresh and relevant, leading to a greater impact on the audience.
Viralization and Storytelling: The campaign has skillfully leveraged the power of social media and viral marketing to spread rapidly. The story behind the commercial, the involvement of numerous animals, and the way they form Messi's image all drive viewers to share the content with their friends and followers.
Celebrities and Their Impact on the Brand:
We cannot overlook the fact that Lionel Messi is a true global celebrity, and his collaboration with Lay's has been a highly successful branding strategy. Endorsed by such a monumental figure, Lay's not only increases its visibility but also associates itself with the values and excellence embodied by the Argentine superstar.
Looking back at the history of celebrities featured in Lay's ads, it is evident that the brand has carefully selected its ambassadors. From sports stars to renowned actors and musicians, each collaboration has significantly influenced the brand's perception and amplified its reach.