Messi launches from Miami an incredible beverage... that goes to infinity and Más + (A new milestone in crossing marketing)

(By Maqueda and Maurizio) The highly anticipated and innovative launch by Lionel Messi, the global soccer star, who has ventured into the competitive world of sports beverages from his new home in Miami, United States. With his renowned talent and determination, Messi, along with his family, with great support from Inter Miami, has introduced "Más+ by Messi" to the world, a line of hydrating drinks that promise to revolutionize the market. We tell you everything and show you the whole new world of Más+ product experiences and expansion.

Like any valuable beverage... it has divided cans and special thermo-coated PET packaging... with a lot of product quality inside and a lot of branding and phygitality on the outside:

  • Más+ by Messi, when Planning has an absolutely conceptual and strategic perspective:

Messi's venture: The Argentine footballer has taken a bold step by launching his own line of hydrating drinks, inspired by his life and career. Messi's family played a key role in the development of 'Más+ by Messi,' from creating the formulas to selecting the flavors. Even Messi conducted the final taste test with his wife, Antonella, and their children, who were delighted with the result.

In Messi's words: "We created Más+ by Messi because I wanted a drink that I could share and enjoy with my family, friends, and teammates. I want to thank my family for accompanying me in this process as one of the founders of Más+". Family collaboration has been key in creating this innovative line of beverages.

  • Watch the launch video here.


  • The range of Más+ by Messi flavors in adorable cans and irresistibly thermo-coated PET.

'Más+ by Messi' offers a variety of unique flavors, each inspired by significant moments in Messi's career:

1. **Más+ de Messi Miami Punch**: This flavor pays tribute to the city of Miami, Messi's current home. With a balanced blend of berry and pineapple flavors, Miami Punch promises a refreshing fruit punch taste.

2. **Más+ de Messi Orange d'Or**: Inspired by Messi's eight Ballon d'Or Trophy wins, Orange d'Or offers a citrusy flavor balanced with notes of orange and tangerine.

3. **Más+ de Messi Berry Copa Crush**: Commemorating Messi's seven Copa del Rey titles and victory in the Copa América, Berry Copa Crush combines sweet berry and cherry flavors in a refreshing experience.

4. **Más+ de Messi Limón Lime League**: This flavor honors Messi's achievements in the UEFA Champions League, with a refreshing blend of lemon and lime that balances sweetness and citrus.

  • Innovation and health in every bottle and can.

The 'Más+ by Messi' line stands out for its innovative combination of oral electrolytes, minerals, vitamins, antioxidants, and just one gram of cane sugar. With a focus on health and wellness, these beverages maintain a natural flavor without artificial sweeteners or colors.


At the moment, Más+ by Messi is not available in physical stores, but interested parties can place pre-orders through its official website. Additionally, early adopters will be able to purchase a commemorative launch package that includes all flavors and a personalized letter from Messi.

  • Questions and Answers about why Más+

What inspired Messi to launch his own line of hydrating drinks?

-Messi was inspired by the idea of creating a drink that he could enjoy with his family, friends, and teammates, seeking a healthy and delicious option to share.

How has Messi's family been involved in the development of 'Más+ by Messi'?

-Messi's family has played a fundamental role throughout the process, from creating the formulas to selecting the flavors, ensuring that the final product is of the highest quality.

What sets 'Más+ by Messi' apart from other sports beverages on the market?

-The innovative combination of high-quality ingredients, along with unique flavors inspired by Messi's career, makes 'Más+ by Messi' an exceptional choice for those seeking a hydrating and delicious beverage.

'Más+ by Messi' represents the culmination of Lionel Messi's entrepreneurial vision, combining his passion for sports with his commitment to health and wellness. With a range of inspiring flavors and innovative formulation, these hydrating drinks promise to satisfy both sports enthusiasts and those looking for a refreshing and healthy alternative.

  • Key Points Summary:

1. Family Innovation: The active involvement of Messi's family in the development of 'Más+ by Messi' has been key to creating a unique line of beverages in the market.

2. Inspired Flavors: Each 'Más+ by Messi' flavor is carefully designed to reflect significant moments in Messi's career, offering a unique experience to consumers.

3. Health and Wellness: With a balanced combination of healthy ingredients and low sugar content, 'Más+ by Messi' s stands out for its focus on health and well-being.

4. Exclusive Access: Through its official website, interested parties can place pre-orders for 'Más+ by Messi' and ensure they receive a special launch package.

Discover the world of 'Más+ by Messi' and join the positive hydration revolution! Visit www.masbymessi.com for more information and sign up to access the pre-sale of these incredible beverages.

IG: @infonegociosmiami



  •  Sign up for free, now, here.

 

Milei en Miami: el discurso de la "Revolución Capitalista" y su impacto real en inversores internacionales (análisis para inversores y empresarios)

(Por Taylor y Maqueda desde Brickell, colaboración especial de Marcelo Maurizio) Frente a 10.000 personas en el American Business Forum de Miami,  ovacionado en reiteradas oportunidades, Javier Milei ejecutó perfectamente el guión que inversores conservadores esperaban oír: "Dos de cada tres argentinos apoyan este camino" y "no existe crecimiento económico sin defensa de la propiedad privada".  

La comunidad argentina y latinoamericana que ha huido del estatismo socialista, la audiencia perfecta para Javier Milei en Miami

(Por Marcelo Maurizio, con la colaboración de Rovmistrosky y Maqueda) Para entender por qué Milei eligió Miami para este discurso, hay que comprender la composición única de la diáspora argentina aquí. Javier fue recibido con aplausos, gritos, aplausos, “te amo” y por supuesto “viva la libertad …” por venezolanos, colombianos, brasileños, españoles y miles de argentinos que huyeron del estatismo socialista de los gobiernos de sus países.

Javier Milei como especial invitado, junto a Jeff Bezos y Rafal Nadal, cierran hoy el mega evento American Business Forum en Miami

(Por Maurizio-Maqueda-Rovmistrosvky desde el Kaseya Center) Con una enorme expectativa, el presidente de Argentina, hoy a las 15:45 estará a cargo de la parte central de la segunda jornada del American Business Forum. Ayer cerró Messi, hoy la conferencia eje es de un argentino muy reconocido y valorado en tierras estadounidenses, claramente “anglolatina” es hoy un foco de la política y los negocios en USA.

Mirá la victoria del Inter Miami (ya en semifinales) y los golazos de Leo que todo Miami y anglolatam festeja

(Por Ortega desde la tierra de las garzas, con la colaboración de Maurizio) Inter Miami rompe la serie y avanza a las semifinales de la Conferencia Este tras golear 4-0 a Nashville SC en el tercer encuentro de la serie. Messi firma un doblete y Allende completa otro; Alba se anota un hito histórico y el club logra su primer pase a semis en la historia.

(Tiempo de lectura: 4 minutos)

WatchParty en la WC2026, el boom del universo de la experiencia phygital en Miami y Florida

(Juan Maqueda, desde Miami con la colaboración de Marcelo Maurizio). En su múltiple rol, Juan Maqueda nos introduce al exitoso mundo de las WatchParty. Desde nuestra agencia en Miami, LatamOne - Full Agency (https://www.latamone.com), en coordinación con Infonegocios.Miami, nos estamos preparando para WatchParty WC2026 — una experiencia irrepetible para vivir la Copa del Mundo como nunca antes. 

(Tiempo de lectura de valor: 4 minutos)

BOSS y Bombay Sapphire lideran la apuesta por el glamour y la sostenibilidad en el E1 Series Miami (la nueva cita del deporte eléctrico global)

(Por Maurizio y Ortega desde Miami) Miami ha sido el epicentro del lujo, la innovación y la conciencia ambiental con la llegada del UIM E1 World Championship los días 7 y 8 de noviembre en Virginia Key. Marcas premium como BOSS y Bombay Sapphire se posicionan como patrocinadores oficiales de un evento que combina élite deportiva, sostenibilidad y estrellas de talla mundial como Marc Anthony, Rafa Nadal y Will Smith.

(Tiempo de lectura de valor: 4 minutos)