On Thursday, September 4, at 6:30 PM local time (20:30), Venezuela will witness a farewell that’s fast becoming legend. Infonegocios.Miami provides minute-by-minute coverage—from Messi’s arrival in Ezeiza to the final whistle—framing the event as a confluence of sport, experience, and strategic branding across Miami and LATAM.
Section 1: The Pre-Show: An Unmissable Confluence of Music and Football
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Confirmed artists:
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La Banda de Carlitos: Music from Cordoba city quartet icon, known for hits such as “Beso a beso,” lighting the pre-show from 6:30 PM with a setlist designed to electrify the 60,000 Monumental crowd.
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Q´ Lokura: Former La Konga frontman delivering danceable classics, bridging urbano rhythms with Argentine folklore in a tribute to national identity.
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Uriel Lozano: Young star closing with emotive tracks like “Me vas a extrañar,” aimed at connecting with millennial and Gen-Z audiences.
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Logistics key:
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The AFA recommends stadium entry at 6:30 PM to guarantee access before traffic restrictions around Av. Figueroa Alcorta, starting at 4:00 PM.
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Security operation: 1,500 police officers and 200 traffic coordinators will manage a 15-block perimeter around the venue.
Section 2: Three Quick Facts: The Messi Moment, Right Now
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Why this could be Messi’s last official game for Argentina?
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The captain confirmed retirement from the Eliminatorias cycle; only two fixtures remain: vs Venezuela (4/9) and vs Ecuador (9/9 in Quito).
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Scaloni has signaled a symbolic minute management: “He deserves a farewell worthy of his legacy. He will play, but without pressure.”
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Argentina’s lineup adjustments (4-3-3 projection):
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Goalkeepers: Emiliano Martínez (starter), Franco Armani (reserve).
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Defenders: Molina, Romero, Otamendi, Tagliafico.
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Midfielders: De Paul, Enzo Fernández, Lo Celso.
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Forwards: Messi (captain, false 9), Lautaro Martínez, Julián Álvarez.
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The economic spotlight:
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Tickets sold out in 72 hours; resale on secondary platforms reaching record figures up to 300,000 pesos per seat in the South Stand.
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Sponsors in play: 12 global brands, including Adidas and Qatar Airways, will deploy in-stadium campaigns with 4D screens and exclusive giveaways.
Section 3: Venezuela Approach and Argentina’s Game Plan
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Venezuela’s approach:
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Head coach Fernando “Bocha” Batista (ex-Scaloni U-20) will start Yeferson Soteldo (DC United) and Salomón Rondón (Pachuca) in a 4-4-2 defensive setup.
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The match is pivotal for Venezuela’s path to the playoff; Argentina has already qualified for the 2026 World Cup.
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Argentina’s tactical plan:
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A possible 4-3-3 with Messi as false 9, enabling fluid interchanges with Lo Celso and other midfielders.
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If Argentina wins, they would tie the record for 18 consecutive unbeaten matches in Eliminatorias (Brazil 2016 benchmark).
Section 4: Messi and the Miami Connection
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Messi’s post-match trajectory:
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After the game, Messi will return to Florida to focus on MLS playoffs with Inter Miami.
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Business strategy: Inter expects to capitalize on the emotional marketing with VIP packages for the next Dolivals game at DRV PNK Stadium, including meet-and-greets and limited-edition merchandise.
Record-breaking numbers:
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The 2021 Monumental farewell against Brazil generated about $12 million USD in sponsorship and broadcast revenue.
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The #GraciasMessi hashtag has amassed over 2.1 million mentions on Twitter/X, with spikes during live moments.
Section 5: How to Watch and What If He Scores
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Broadcast in Miami:
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Telemundo 51 (Spanish) and ESPN+ (English) will carry live with expert analysis from personalities like Pablo Zabaleta.
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If Messi scores:
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The AFA plans a visual spectacle: a shower of gold confetti and a stadium mosaic reading “GRACIAS LEO.”
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Relevance to World Cup 2026:
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Scaloni will test tactical variants ahead of Copa América 2026, evaluating deeper squad options and identity.
This is more than a match; it is a cultural event—an intersection of football, music, and business. From the quartet energizing the stands to Inter Miami’s broader branding ecosystem, every detail is curated to convert a single night into a legendary moment. The world is watching the Monumental.
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