Miami is the most important city in the USA, according to the Financial Times

(By Juan Maqueda in co-creation with Marcelo Maurizio, from Miami) Miami, the city that has risen from its ashes and become the epicenter of success in the United States! In a recent article published in the Financial Times, renowned writer Joel Stein reveals the fascinating reasons why Miami has positioned itself as the most important city in the country.

The Great Shift:

Decades ago, Miami was mainly known as a frivolous paradise, a refuge for the dispossessed, lovers of excess, and those seeking quick fortunes. However, according to Stein, Miami's transformation is not due to an evolution of the city itself but to a profound change in the country as a whole. The United States has become a tax haven, free from regulations, where low-grade celebrities dominate the scene. And it is in this context that Miami has emerged as the most important city, embracing this new reality and offering a refuge of freedom for those seeking to build their own path.

The Turning Point for Miami:

It was the COVID-19 pandemic that triggered what is known as the Miami Movement. During the crisis, physical disconnection and widespread adoption of remote work allowed people to break free from geographic constraints and explore new opportunities. In the 12 months following July 2020, over 220,890 Americans moved to Florida, turning Miami into the epicenter of an unprecedented migration.

But this migration is not just about people; it's also about money. Miami has experienced a boom in capital migration, attracting investors and magnates from across the country. Examples such as billionaire Carl Icahn relocating his office from New York and the multimillion-dollar sales by the Jills Zeder Group in 2020 demonstrate the city's economic prowess.

What makes Miami so special?

It's a cocktail of factors that combine a favorable business environment, an optimistic mindset, and a progressive attitude. Miami has become the new technological mecca, where innovators and entrepreneurs find a vibrant ecosystem and a supportive community to pursue their dreams. With a spirit of emulation and a mindset of success, the city has become the Silicon Valley of 1999, attracting those aspiring to make a difference in the tech industry.

Additionally, Miami has managed to strike a balance between economic development and environmental preservation. Despite alarming projections about climate change and rising sea levels, the city has proactively prepared to face these challenges.

In summary:

Miami has undergone an extraordinary transformation in recent years, evolving from a haven of excess to a center of innovation, entrepreneurship, and diversity. The combination of a favorable business environment, a progressive attitude, and a vibrant cultural environment has attracted people and capital from across the country, solidifying Miami as the most important city in the United States today. As the city faces challenges and works towards problem-solving, its future appears promising and full of possibilities.

What's next for Miami?

With resilient infrastructure projects such as the construction of levees and improved drainage systems, Miami is prepared to withstand the impacts of climate change. Additionally, the city is investing in renewable energy and promoting sustainable practices to reduce its environmental footprint.

What sets Miami apart from all other cities today?

Another key factor in Miami's success is its cultural diversity and inclusive spirit. The city has attracted a large number of immigrants and has developed a vibrant artistic and cultural scene. The blend of cultures, languages, and traditions has created a diverse and ever-evolving community, driving creativity and innovation. MIAMI is synonymous with the unique ANGLOLATINA culture, a distinctive theme that even the Miami media barely delve into its depth, but perhaps in 10 or 20 years, it will give Miami the positioning as the new Ellis Island of the world.

While cities around the world try to become more closed and cling to their past, Miami continues to grow by embracing the present and generating a new culture. That is what makes it unique today, both in the Western and Eastern contexts. Perhaps only Dubai is somewhat similar, but with much less global inclusion across all power strata.

Furthermore, Miami offers an exceptional quality of life. With its beautiful beaches, year-round warm climate, and a wide range of outdoor activities, the city attracts those seeking an active and healthy lifestyle. Additionally, Miami's culinary scene has experienced a rebirth, with a variety of world-class restaurants offering a fusion of international flavors. The real estate market development is also comparable only to Dubai (United Arab Emirates). The revitalization of areas and spaces in the city pursues a long-term policy that is very different from the rest of the Americas.

However, despite its rapid growth and success, Miami also faces challenges. Economic inequality and lack of affordable housing are persistent problems that the city must address. Moreover, traffic congestion and infrastructure need to anticipate expansion limits and the diversion to other satellite cities. Many workers need to have two jobs to make ends meet, and long-distance transportation is costly.

Important improvements present great possibilities to enhance the quality of life and the Miami experience. If Miami wants to continue growing as a friendly city, it must include schemes where human interaction and personal attention are available in the tourism circuit. It should also promote a culture of hospitable and friendly service from all residents to visitors. The event agenda and ticket purchasing options should be made simpler and have more stands distributed throughout the city. Mass transportation is clearly a path that is well underway but needs to be further developed.

Miami's future holds tremendous potential as it addresses these challenges and continues to build on its strengths. With its resilience, innovation, and inclusive spirit, Miami has become a model for cities aspiring to create a thriving and diverse community. As it evolves and adapts, Miami is poised to shape not only its own future but also the future of the United States and beyond.

Miami Swim Week 2025: el epicentro de la moda y los negocios (Vogue protagonista)

(Por Vera, con la colaboración de Maurizio & Rotmistrovsky) ¿Qué hace de Miami Swim Week 2025 un evento imán para marcas, inversores y trendsetters globales? La respuesta está en su fusión de audacia creativa y estrategias de negocio, potenciada este año por la alianza histórica entre Vogue México & Latinoamérica y Paraíso Miami Swim Week. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

Paraiso Miami Swim Week 2025: las latinas reinan en la pasarela, en las playas, en las redes y en cada swimming pool de Miami

(Por Vera, Maurizio & Rotmistrovsky) Las latinas han sido siempre una fuerza en la moda y la belleza, y en Miami, no es diferente. En la pasarela de PARAISO Miami Swim Week, las latinas han reinado durante años, pero este año su liderazgo ha sido apabullante, y no es de extrañar. Su belleza, energía y vibra son irresistibles. Un evento que atrae a marcas, diseñadores y visionarios de todo el mundo y ofrece una plataforma para la innovación, la creatividad y el lujo con propósito. 

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

El mundo del comercio y de las marcas ha sufrido un enorme cambio ¿Qué estás haciendo muy mal y no querés darte cuenta? (11 tips para tener éxito hoy)

(Nota cocreada con la prestigiosa comunidad Beyond Latam, junto con Maurizio y Otero) El futuro de la experiencia del cliente, es hoy ¿Por qué las marcas como Louis Vuitton ponen heladerías, cafeterías, restaurantes? ¿por qué cada vez más marcas tech activan en la F1 o en otros eventos deportivos?. Las empresas que se enfocan en la creación de experiencias de este tipo serán las que tengan éxito en el futuro o mejor dicho las que están creciendo drásticamente hoy.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

Sabrina Carpenter estrena esta semana: ¡Oh, boy! (¡Oh Video!)

(Por Vera junto con Maurizio) ¿Puede un par de shorts vaqueros, un pulgar levantado, un avance en X y en IG,  un par de vallas publicitarias mover millones de dólares? La respuesta, ¡oh boy!, es un rotundo sí. El enigmático teaser de Sabrina Carpenter —grabado en una carretera polvorienta y amplificado en redes sociales, medios de prensa digital y por supuesto muchos fans… nota de color, el video que difundío no es formato vertical. 

El nuevo McDonald 's temático de Minecraft en CDMX: la revolución en retail y experiencias lúdicas (¿por qué esta estrategia es tan exitosa?)

(Por Maurizio y Maqueda) En un entorno donde la competencia en el sector de comida rápida se vuelve cada vez más feroz, y donde el concepto de “no-lugar” —espacios impersonales y anónimos— comienza a perder relevancia, las marcas líderes están apostando por una estrategia disruptiva: transformar sus locales en experiencias inmersivas y temáticas que conecten emocionalmente con sus públicos. 

(Nota de alto valor estratégico: 5 minutos)

El Gran Premio de Barcelona ¿Por qué es tan reconocido mundialmente? ¿Qué latinoamericanos y que españoles han ganado en este circuito?

(Por Maqueda y Maurizio) El Gran Premio de Barcelona se ha corrido en el Circuito de Cataluña desde 1991. Sin embargo, la historia de la carrera en este circuito se remonta a 1951, cuando se corrió el primer Gran Premio de España en el Circuito de Pedralbes, que también estaba ubicado en la ciudad de Barcelona.

(Lectura ágil, contenidos de valor, 3 minutos de lectura) 

McLaren-Norris-Piastri en Barcelona: La Estrategia del Éxito. ¿Cómo aprender de los grandes líderes en F1 para triunfar en los equipos y negocios"

(Nota cocreada con la prestigiosa comunidad de Ceos e Investigadores de Beyond en Latam y el programa especialista en deportes XDXT) En un mundo cada vez más competitivo, es fundamental tener una estrategia clara para triunfar en la vida y en los negocios. ¿Por qué insistimos en no invertir en estrategas, planificadores, head of culture y si gastamos enormes cantidades de tiempo y recursos en “acciones de corto plazo”?

(Lectura ágil, contenidos de valor, 1 minuto de lectura nota resumen, nota expandida: 3 minutos) 

Mujeres emprendedoras en Miami-Dade: La segunda edición de “Líderes en Acción”

(Por Vera junto a Maurizio) Miami-Dade se posiciona como uno de los territorios más vibrantes y dinámicos en materia de emprendimiento y liderazgo femenino en toda la región. La segunda edición del programa “Líderes en Acción”, organizado por Manah Foundation, reafirma el compromiso de potenciar a las mujeres hispanas que, desde el sur de Florida, están transformando sus comunidades a través de negocios con propósito, innovación y visión social.

Tiempo de lectura: 6 minutos

Otro buque con vehículos eléctricos en llamas en el Pacífico: ¿Qué revela esta serie de incidentes sobre la seguridad en el transporte marítimo del futuro?

(Informe especial junto a Maximiliano Mauvecín especialista en comercio internacional) ¿Por qué el aumento de incendios en barcos de vehículos eléctricos preocupa a todos los actores del mercado global? En los últimos años, el transporte marítimo de automóviles, especialmente de vehículos eléctricos (VE), ha experimentado un crecimiento exponencial. 

Tiempo de lectura: 5 minutos