The business of businesses: Unilever and the Copa América
Unilever, known for its iconic brands like Axe, Dove, and Degree, has taken a bold step by joining as an official sponsor of the CONMEBOL Copa América USA 2024™. This partnership marks a significant milestone, being the first time the company ventures into the world of soccer at this level. With the vision of boosting confidence and celebrating the global soccer community, Unilever promises a series of unique experiences both on and off the field for soccer fans.
Unilever joins an elite roster of sponsors including names like Betano, Puma, Michelob beer, and Mastercard, further elevating the prestige and excitement surrounding the CONMEBOL Copa América USA 2024™. With this lineup of leading brands, the tournament promises to be an unforgettable spectacle both on and off the field.
Get ready for exciting moments as soccer and passion come together in an epic celebration!
Get ready for action: unique activities and experiences
From in-store promotions to digital activations and stadium experiences, Unilever's personal care brands are ready to kick off a series of exciting activities during the tournament. Axe, Degree, Dove, and Dove Men+Care will come together to honor the energy and excitement surrounding soccer, giving fans the opportunity to immerse themselves in a truly unforgettable experience.
Unilever and the passion for movement
Fabian García, President of Unilever's Personal Care division, shares his enthusiasm for this unique partnership: "Working with the CONMEBOL Copa América USA 2024™ gives us the opportunity to connect with a huge and highly engaged audience. This is a significant opportunity for our brands to engage with a growing audience of soccer fans, demonstrate relevance, and build brand power while promoting sports and future generations of athletes."
The word from CONMEBOL
José Astigarraga, General Secretary of CONMEBOL, also expresses his excitement for this unprecedented collaboration: "Having Unilever as a partner gives us the opportunity to connect with fans and athletes in a different way, inviting everyone to feel greatness through brands that enhance their well-being. We are very excited about all the upcoming joint actions that will give our fans the opportunity to live unique experiences throughout the continent."
A historic moment: CONMEBOL Copa América USA 2024™
The 48th edition of the CONMEBOL Copa América promises to be an unforgettable event with 16 teams participating over 24 days. With Argentina as the defending champion and the brightest stars of world soccer ready to shine, this tournament promises to be a unique experience. And with the support of Unilever, the excitement is about to reach new levels!
The Copa América will have its final in Miami, the capital of Anglolatin:
Get ready to experience the excitement of the CONMEBOL Copa América USA 2024™ with Unilever and its personal care brands! Because when it comes to soccer, confidence and care go hand in hand.
Don't miss a second of this incredible celebration of the world's most beautiful sport!