Miami: The HEAT has the entire city holding its breath until Saturday!

(By Juan Maqueda) At the end of the fifth game, an ecstatic superfan started practically screaming this in a renowned Miami bar where everyone gathers to watch the HEAT: "In every play, in every defense, and in every basket, the Miami Heat represents the indomitable spirit and relentless determination of a city that never gives up. Let this challenge against the Celtics ignite the inner fire of the HEAT, reminding them that they are more than a team, they are a family willing to give it their all for the pride of Miami. Together, let's advance towards victory!" Miami has reawakened like it hasn't in years, and with it, millions of fans around the world await the HEAT's fourth triumph, but on the other side stands a super team that also wants their own super feat.

Perhaps Kevin Garnett was right. Just as he shouted to celebrate Boston's championship in 2008, everything truly is possible. Even the impossible!

The Celtics are on the verge of writing a memorable story and with it, joining an exclusive club. The HEAT, too, but if the Celtics achieve a comeback from 0-3, they will be more than finalists, they will be legends.

Of the 150 teams that have faced a 3-0 disadvantage in a seven-game series, only 14, that is, 9.3%, have managed to extend it to a sixth game. None have managed to win the series, and most were already eliminated at this point.

But the Celtics are not like the others. They have reduced the deficit in the Eastern Conference Finals against the Miami Heat to 3-2, and even though they are still behind in the series, they carry the momentum in their favor heading into Game 6 this Saturday in Miami.

"Obviously, we didn't imagine being in this position, down 3-0, but when adversity strikes, you can see what the team is made of," admitted Celtics forward Jaylen Brown. "I mean, it can't get worse than being down 3-0, but we haven't gone in opposite directions, we have stayed together."

Only three teams have managed to tie a series 3-3 after being down 3-0; the Celtics could become the fourth team if they secure a victory on Saturday. No team has managed to escape the abyss of 3-0, but a win in Game 6 would give Boston the chance to make history in Game 7, to be played on Monday at home.

"One of our assistants put it into perspective: the season lasts nine months, and we've only had one bad week," commented Celtics coach Joe Mazzulla.

Meanwhile, the Denver Nuggets await their opponent. If the Celtics win the series, the Nuggets will visit the Celtics for the first game of the NBA Finals. If the Miami Heat wins the East, they will travel to Denver for the opening showdown. Either way, the championship series will begin on June 1, somewhere.

The Heat had a nine-point lead in the third quarter of Game 4 and were poised to sweep the series. However, in just two and a half minutes, they let the advantage slip away, and the Celtics have not been at a disadvantage since.

Like the waves of the Miami sea, the HEAT is destined to rise and break all barriers on their path to victory. May the passion and fighting spirit of the city inspire them to overcome any obstacles and show that together, as a red tide, they are unstoppable.

"The last two games are not who we really are. It was like that," acknowledged Heat forward Jimmy Butler. "We stopped playing defensively because we weren't making the shots we needed. But that can easily be fixed.

Miami, the city of sun and unleashed passion, eagerly awaits the next chapter of this battle on the court. May every fan in the stands and at home become the sixth player, filling the atmosphere with their fervor and unwavering support to propel the HEAT towards glory.

Let the HEAT make the entire city hold its breath until Saturday, as they embody the spirit of Miami and the relentless pursuit of victory. In the face of adversity, they will rise and showcase their true potential, proving that in the game of basketball, as in life, anything is possible. Miami stands united behind their beloved team, ready to witness history in the making. Go HEAT!

Super Bowl 2026: el gran espectáculo publicitario donde US$ 8 M son solo la entrada (y lo valen)

(Por Maqueda con Maurizio) El Super Bowl LX no solo definirá al campeón de la NFL, sino que marcará la batalla publicitaria más cara y vista del planeta. Con 28 marcas invirtiendo hasta USD $8 millones por 30 segundos, analizamos la estrategia, las tendencias y lo que define a una campaña ganadora en el evento publicitario más exclusivo del mundo.

(Tipo de nota, informe 4 minutos de lectura)

El fenómeno del "Regreso de los Titanes +50 con multicompetencias" y su conexión con la sucesión Disney (Josh D'Amaro)

(Por Maqueda - Maurizio) La designación de Josh D'Amaro como nuevo CEO (y casi un Head of culture simultáneo) de Disney no es un hecho aislado. Se inscribe dentro de un movimiento global documentado por Infonegocios Miami en una serie de artículos que analizan el regreso de ejecutivos experimentados al liderazgo corporativo, con competencias de amplio espectro y enorme experiencia en lo “real”.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Super Bowl 2026: la apuesta de US$ 1.760 M que redefinió el juego legal en EE.UU (y la economía del deporte)

(Por Taylor, colaboración Maurizio) La American Gaming Association (AGA) acaba de revelar una cifra que suena casi irreal: $1.760 millones en apuestas legales para el Super Bowl LX. No es solo un número; es el reflejo de una transformación radical en cómo América consume deporte, entretenimiento y riesgo calculado.

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Josh D'Amaro y el nuevo paradigma de liderazgo corporativo en Disney (y en el mundo)

(Por Maurizio y Maqueda) D'Amaro es la reinvención de 100 años de narrativa corporativa (Casi un Head of culture - Ceo), donde el nuevo "Rey León" debe revivir la magia sin magia: con datos, diversidad, disrupción digital, un sistema de experiencias, cultura y creación de mundos que incluso es un desafío para Disney.

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Jurassic Park y el WiFi (Xfinity) "funciona" en el Super Bowl LIX: la nostalgia se convierte en el ecosistema phydigital más ambicioso de 2026

(Por Maqueda-Taylor-Maurizio) Hay un momento en la historia de la publicidad donde un spot deja de ser un spot. Donde un anuncio de 60 segundos se transforma en un organismo vivo que respira en calles, pantallas, algoritmos, conversaciones y emociones colectivas. 

 (Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

NFL 2026: por qué el fútbol americano (el deporte y sus valores) importa más que nunca (y por qué el show de medio tiempo es lo de menos)

(Por Maqueda, Taylor, Ortega y Maurizio) En 2026, cuando el Super Bowl es también un fenómeno de entretenimiento global, conviene defender una idea simple y casi contracultural: lo más relevante del fútbol americano no es lo que pasa en el escenario del entretiempo, sino lo que pasa en el campo… y lo que ese campo ha enseñado durante más de un siglo sobre la cultura competitiva de Estados Unidos. 

Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)

Adrenalina y estrés: un cóctel peligroso (¿qué tipo de personalidad y qué tipo de organización fomentan este común flagelo?)

(Por la Dra. Sonia Abadi, una cocreación para la prestigiosa comunidad Beyond en colaboración con Infonegocios Miami) Creemos que la adrenalina es energía, excitación, motivación. En realidad, la adrenalina es la hormona de la lucha y, por lo tanto, una respuesta física ante situaciones que producen miedo. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material idea para compartir)