Miami: The Mega Positive Impact of F1 in May. The Billion-Dollar Race?

(By Juan Maqueda in co-creation with Marcelo Maurizio) The Formula 1 Grand Prix in Miami generates millionaire revenues and an enormous positive impact in every sense. How much is that impact that many cities around the world would love to have?

Last year, the Formula 1 Grand Prix in Miami resulted in a significant economic boost for the city, generating around $350 million dollars in new spending alone, according to data collected by Applied Analysis. Race fans spent an average of $1,940 per person during the event, double the amount spent by a typical tourist in Miami, as reported by Front Office Sports.

But this figure, which is quite responsible, leaves many unmeasured revenues and clearly has been surpassed by a wide margin in 2023. The impressive logistics of the race allow city vendors to receive unprecedented income. In addition to hotels, gastronomy, and tourism, the city receives a huge injection of advertising and F1 sponsor activations throughout the perimeter of Miami. If you take a close look at Miami today, companies like Heineken, Jack Daniel's, Red Bull, Michelob Beer, Ray-Ban, and hundreds of brands have made a massive investment, generating job opportunities, improving local businesses, and driving significant sales in the city, as caused by O.O.H (out-of-home advertising on billboards and all types of public spaces). Companies like Outfront have made an impeccable impact with their development and brand deployment in the city, attracting a new economy to Miami.

"It's evident how the event comes to life in the city," said Charles Khabouth, CEO and founder of INK Entertainment, owner, and operator of several restaurants in Miami. "I have firsthand experienced the great impact that international events like this have on the local economy, with an influx of tourists and increased foot traffic for local businesses. The appeal of Formula 1 is undeniable."

During the 2023 Formula 1 Crypto.com Miami Grand Prix, ticket prices on the official race website started at $880 for three-day passes and went over $5,000 per person for three-day grandstand seats that included access to the track during qualifying rounds. However, the majority of tickets requested this year were in the $1,400 range. These prices make the Miami Formula 1 Grand Prix the second most expensive race on the F1 calendar, surpassing even the Singapore Grand Prix, which offered a $70,000 bottle service in some clubs during last year's race weekend.

While the official figures of 250,000 visitors in 2022 seem close to those of 2023, where the strictly reported number is 275,000 people, it is already being revised, and everything indicates that it is closer to 290,000. Clearly, the most striking aspect of this event is the enormous number of people who work logistically on-site, accompanying the experiences of corporate contingents, tour packages, and experiences within the Hard Rock Stadium. But the reality is that in 2023, everything was exponentially enhanced, from the fan sector to the thousands of experiences inside and outside the fabulous Hard Rock Stadium.

Additional accommodations organized by Formula 1 at the Fontainebleau Miami Beach raise the total price to $6,149. Race attendees enjoyed significant upgrades in the Paddock Club, an exclusive space that offered tastings of Tequila Cincoro and pairings with Petrossian Caviar, among a hundred exclusive proposals of all kinds that the Miami F1 had all sold out in 2023, and that are already on sale for 2024.

For example, the clubhouse provided service with three separate levels and could accommodate over 6,000 guests in private suites with views of the team garages.

While there are many cities that now have the immense privilege of hosting an F1 race, few have the coordinated development that both the city of Miami and Hard Rock Stadium, along with the entire ecosystem of Miami's economy, marketing, and tourism, have displayed, generating a billionaire income that deserves to be valued and thoroughly documented.

But Miami has also experienced an invasion of celebrities, media coverage, and millions of photos and videos uploaded to Instagram and TikTok that have circulated around the world, carrying incalculable value and a direct impact on its culture and economy.

We recommend checking out the incredible photo gallery of the F1 Miami Grand Prix.

What challenges lie ahead for 2024?

Surely, it will involve amplifying corporate experiences for companies from all over Latin America and the United States, and perhaps even creating F1 MIAMI experiences outside of the venue that "replicate" this enormous temple of sport and passion in a similar fashion.

Today, Miami is competing for the podium of the best F1 race and is in the race with the best times and the best competition team.

Miami has now become synonymous with F1 and mega revenues.






¡La alegría es brasileña en el Mundial de Clubes 2025! (samban en la Ocean y en todo USA)

Cuatro gigantes brasileños en octavos. Brasil, una vez más, demuestra que su fútbol y su pasión son imparables, con Palmeiras, Flamengo, Botafogo y Fluminense en plena lucha por la gloria. ¿Quién será el próximo en caer? ¿Qué partidos despiertan más expectativa? Aquí te lo contamos todo, con datos, horarios y análisis para que no te pierdas ni un solo minuto.

Tiempo de lectura: 4 minutos

Inter Miami avanza a octavos del Mundial de Clubes tras empate dramático con Palmeiras (desde el MotorHome… ¿Qué significa para los fans, los medios y el marketing este triunfo?)

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) Messi es la camiseta más vendida en USA, por lejos…, también la más codiciada hoy en Miami en medio del mundial de clubes. Adidas está feliz, el Inter Miami también, los argentinos orgullosos y los fans de las garzas sueñan a creer que es por el club.

Tiempo de lectura: 4 minutos

Nómades en la red laboral: ¿traidores o embajadores?

(Por Sonia Abadi, médica, psicoanalista, creadora del modelo de Pensamiento en Red y autora del libro “La prodigiosa trama. Variaciones en clave de red”) ¿Qué opinión tienes sobre ellos, sobre ellas? ¿Habrá que aceptarlos y cambiar algunas dinámicas de la empresa? ¿No hay algo más para entender y para hacer?

(Tiempo de lectura de valor: 4 minutos)

“Mission Crossing en Londres”: Brad Pitt y Tom Cruise en el estreno de "F1. The Movie" (unidos por la adrenalina de un nuevo mega evento)

(Por C.V. Otero desde Londres junto a Maqueda & Maurizio) ¿Alguna vez imaginaste que una película sobre Fórmula 1 podría desatar una lluvia de marcas, activaciones y de estrellas en Londres? El estreno de F1. The Movie ha congregado a Hollywood, al deporte, a la cultura, a las marcas  a  un mega evento que es consecuencia de lo ya hecho en México, NY y que marca la metodología del nuevo Marketing Crossing de las marcas y negocios exitosos.

 (Lectura ágil de 4 minutos)

¿Invasión Phigital? Cómo McDonald's revoluciona el marketing con el lanzamiento del "Menú Fórmula 1" y su estrategia crossing

(Por Maqueda y Maurizio para la Red Infonegocios) Hace un mes fuimos uno de los primeros medios especializados en MKT en adelantarte los detalles de este lanzamiento. ¿Estamos en medio de una nueva era del marketing? La respuesta es sí. La tendencia no solo combina lo digital con lo físico, sino que las experiencias se amplifican en ambos mundos, creando una invasión phigital que transforma la forma en que las marcas conectan con sus audiencias.

(Lectura de alto valor estratégico, 4 minutos)

Los dos Vodkas más premiados en los International Bartender Spirits Awards 2025: Calidad, artesanía y valor en el auge del mercado global

(Por Marcelo Maurizio) Mientras que el consumo de alcohol, en globalmente desciende, las bebidas alcohólicas de muy alta calidad, en particular, cada vez se venden más. Una variable muy importante del mercado, donde la excelencia y el lujo cada vez son más valorados. En un escenario, mes a mes, más competitivo y globalizado, los International Bartender Spirits Awards 2025 se consolidan como el certamen de referencia para identificar productos de alta calidad, innovación y excelencia.

 (Tiempo de lectura de valor : 4 minutos)

¿Sabés la diferencia entre los modelos matemáticos “Frequency" y “Recency” (ahora + Relevance) de planificación de medios? (entérate de lo que estás haciendo muy mal)

(Por Maqueda–Maurizio-Rotmistrovsky-Otero) ¿Por qué el Modelo Recency (+ más ahora relevance) y los Crossing Events son la nueva estrategia para el Éxito en Medios en 2025? La revolución del Marketing Crossing, en la era de la saturación y la relevancia. (¿por qué la mayoría de agencias de medios (on-off) y empresas no logran asimilarlo y ejecutarlo?)

(Tiempo de lectura de valor: 4 minutos)