Prompt Engineers: the new job role driving artificial intelligence, and what jobs does it discourage?

(By Juan Maqueda and Marcelo Maurizio in co-creation with Bizit Global) In the first semester of 2023, the development of Artificial Intelligence (AI) has led to the emergence of new profiles in the areas of natural language and pre-trained generative processing (GPT). One of the emerging jobs is that of a Prompt Engineer, a role that has become increasingly in demand in the job market in recent months.

A Prompt Engineer specializes in developing, refining, and optimizing prompts to generate texts or images using AI, ensuring that they are accurate, engaging, and relevant for various applications. This professional collaborates with different teams to improve the prompt generation process and the overall performance of the AI system.

Prompt engineering is important because it enhances the accuracy and performance of AI models. It allows for a better understanding of model failures and addresses any issues that may arise during training. Additionally, it transforms simple inputs into unique outputs and ensures that software applications meet user expectations by providing a positive experience.

Acquiring skills in Prompt Engineering offers stimulating opportunities for those interested in understanding natural language processing. As AI and Natural Language Processing (NLP) become more ubiquitous in various industries, the demand for skilled engineers in prompt design and refinement increases.

Prompt Engineers must understand the task or application they are working on, have a deep knowledge of the language model used, and be able to create prompts that provide the necessary context to generate accurate and diverse results. As companies utilize more linguistic models, transparency and accountability in this area become even more important, making experienced profiles highly valued.

The role of a Prompt Engineer involves designing, developing, and refining text prompts for AI language models, collaborating with content, product, and data teams. They must have analytical and problem-solving skills, as well as a deep knowledge of AI, NLP, machine learning, and AI-generated content development. They work with content creators, product teams, analysts, and data scientists.

Prompt Engineering is already a transformative factor as it contributes to the development of AI by ensuring accuracy, effectiveness, and user satisfaction. With the growing demand for AI and NLP technologies, the professional development prospects for prompt engineers are promising, with the potential for lucrative salaries.

As AI technologies and Natural Language Processing become more ubiquitous in various industries, an increase in the demand for highly skilled prompt engineers is expected. These specialized profiles will need to have a thorough understanding of the tasks and applications they work on, as well as solid knowledge of the language models used. They will also need to be able to create prompts that provide the necessary context to generate accurate and diverse results.

As companies increasingly adopt linguistic models to find user-friendly solutions, transparency and responsibility in AI usage become crucial. This makes experienced prompt engineers even more valuable in the job market.

However, the misuse or indiscriminate use of AI also presents risks to the job market. As AI advances, ethical and legal concerns arise in artistic creation. The ability of AI to generate creative content raises questions about copyright and originality. For example, popular songs have been replicated using AI, posing legal and ethical challenges regarding intellectual property and creativity.

Excessive automation of routine and repetitive tasks can lead to job loss in certain sectors. It is essential to address these challenges in an ethical and responsible manner, seeking a balance between automation and maintaining meaningful employment.

To counter the potential negative impacts of AI on employment, it is important to promote continuous education and training of workers so they can adapt to the new demands of the job market. This includes developing skills that complement the capabilities of AI, such as creativity, critical thinking, problem-solving, and social skills.

In this regard, creativity becomes even more valuable. Although AI algorithms can generate content and perform specific tasks, human creativity remains essential for

the generation of new ideas, innovation, and solving complex problems. The ability to think abstractly, connect ideas from different fields, and find unique solutions remains a distinctly human trait.

Moreover, creativity plays an essential role in prompt engineering. These professionals must find innovative ways to guide AI models and achieve desired outcomes. Creativity is employed in crafting clear and concise instructions, choosing specific words and phrases that stimulate the model's creative thinking, and interpreting the generated results for further refinement.

The combination of artificial intelligence and human creativity can lead to astonishing results. Prompt engineers can utilize AI as a tool to enhance their own creativity and achieve more effective and novel solutions.

In conclusion, while AI and automation are transforming the labor landscape, they also offer opportunities for creativity and the development of new roles, such as prompt engineering. Professionals who can combine their technical knowledge with creative skills will be well-positioned in this new digital era. Human creativity remains an invaluable resource that complements artificial intelligence and is fundamental to innovation and progress in various industries.

However, beyond everything, a very profound global review is vital for all companies and scientists developing these technologies because, like never before, humanity and its creations need to be aware of the impacts. Those who make decisions must be cautious, patient, humane, and responsible for their implementations, regardless of any economic or competitive leadership struggles. It is a time that deserves large-scale altruism since there is much at stake socially, economically, and also biologically.

La Reprogramación Política: Cuando la coherencia derrota al dogma (un artículo que todo político y ciudadano tiene que leer)

(Análisis estratégico, por el equipo de anglolatina: Mauvecin, Molina, Maurizio, Rotmistrosvky, Maqueda, Rodriguez Otero. Dirección: Maurizio) El paradigma político ha mutado. La era donde un líder podía prometer en campaña y traicionar en el gobierno—como ejemplifican figuras desde Maduro hasta Petro—ha caducado. La inteligencia estratégica contemporánea, potenciada por IA y tecnología omnipresente, exige algo radicalmente simple y devastadoramente complejo: coherencia entre palabra y acción.

 

 

(Tiempo de lectura de valor: 4 minutos)

El código Kast: cómo la neuropolítica redibuja Chile y el futuro de anglolatina (análisis integral)

(Análisis estratégico, por el equipo de anglolatina: Mauvecin, Molina, Maurizio, Rotmistrosvky, Maqueda, Rodriguez Otero. Dirección: Maurizio) El 58% de Kast no es un giro político casual. Es el primer algoritmo neuro electoral exitoso de LATAM. (Consecuencia del triunfo de Milei en Arg). Descubre el patrón oculto que replicarán 5 países en 24 meses. Análisis estratégico de nivel élite.

(Tiempo de lectura de valor: 4 minutos)

Chile: insight y patrón claves, detrás del triunfo desde las capas de análisis estratégico-data-AI

(Análisis estratégico, por el equipo de anglolatina: Mauvecin, Molina, Maurizio, Rotmistrosvky, Maqueda, Rodriguez Otero. Dirección: Maurizio) Los próximos 24 meses verán emerger el 'Kast de Colombia', y claramente Brasil va ir hacia el mismo destino, y cualquier acción en contra de esa natural mejora o evolución, solo le hará más mal a Brasil, y a Latam. No serán copias de Kast. Serán mejoras del software original. 

(Tiempo de lectura de valor: 4 minutos)

¡River campeón en la Tierra de Messi! La Academia Millonaria gana la Messi Cup (y demuestra muchas cosas más que goles)

(Por Redacción Deportiva Infonegocios Miami, desde la Messi Cup) El equipo Sub-16 del Club Atlético River Plate, dirigido con astucia por Martín Pellegrino, se coronó campeón invicto de la primera edición de la Messi Cup al vencer por 2-0 al Atlético de Madrid en una final vibrante disputada en el Chase Stadium del Inter Miami.

(Tiempo de lectura de valor: 4 minutos)

La Messi Cup en Miami, una planificación estratégica que optimiza el potrero 3.0 y cambia y “limpia” el futuro de las inferiores

(Por el Equipo de Infonegocios Sport (Cánepa-Ortega-Maqueda-Maurizio) Lo que a simple vista parece una anécdota futbolística –River Plate venciendo 2-0 al Atlético de Madrid en la Messi Cup– es, en realidad, la radiografía perfecta de la revolución silenciosa que está reescribiendo el modelo de negocio del fútbol latinoamericano. Ya no se trata solo de ganar copas; se trata de codificar el ADN del futuro fanático global desde los 15 años.

(Tiempo de lectura de valor: 4 minutos)

Ranking Best Global Brands 2025: cómo el valor de marca se ha convertido en la nueva moneda de la guerra geoeconómica

(Por Maurizio y Maqueda) Olviden el PIB. Ignoren los índices bursátiles. El verdadero mapa del poder en el siglo XXI no se mide en billones de dólares de producción, sino en miles de millones de dólares de significado. El informe Best Global Brands 2025 de Interbrand no es un simple ranking; es una radiografía de la jerarquía cerebral colectiva de la humanidad. 

(Tiempo de lectura de valor: 4 minutos)

La Casa Coca-Cola: el último y definitivo movimiento en la guerra por la atención (la era del branded planet phydigital)

(Por Maurizio y Maqueda) Es una declaración de guerra existencial contra la irrelevancia. La Casa Coca-Cola es la materialización física de una verdad brutal que el marketing (crossing) global estaba ignorando: el producto “solo” está en terapia. Larga vida al planeta y ecosistema de marca, a la expansión de categorías y experiencias temáticas conceptuales.

(Tiempo de lectura de valor: 4 minutos)