Prompt Engineers: the new job role driving artificial intelligence, and what jobs does it discourage?

(By Juan Maqueda and Marcelo Maurizio in co-creation with Bizit Global) In the first semester of 2023, the development of Artificial Intelligence (AI) has led to the emergence of new profiles in the areas of natural language and pre-trained generative processing (GPT). One of the emerging jobs is that of a Prompt Engineer, a role that has become increasingly in demand in the job market in recent months.

A Prompt Engineer specializes in developing, refining, and optimizing prompts to generate texts or images using AI, ensuring that they are accurate, engaging, and relevant for various applications. This professional collaborates with different teams to improve the prompt generation process and the overall performance of the AI system.

Prompt engineering is important because it enhances the accuracy and performance of AI models. It allows for a better understanding of model failures and addresses any issues that may arise during training. Additionally, it transforms simple inputs into unique outputs and ensures that software applications meet user expectations by providing a positive experience.

Acquiring skills in Prompt Engineering offers stimulating opportunities for those interested in understanding natural language processing. As AI and Natural Language Processing (NLP) become more ubiquitous in various industries, the demand for skilled engineers in prompt design and refinement increases.

Prompt Engineers must understand the task or application they are working on, have a deep knowledge of the language model used, and be able to create prompts that provide the necessary context to generate accurate and diverse results. As companies utilize more linguistic models, transparency and accountability in this area become even more important, making experienced profiles highly valued.

The role of a Prompt Engineer involves designing, developing, and refining text prompts for AI language models, collaborating with content, product, and data teams. They must have analytical and problem-solving skills, as well as a deep knowledge of AI, NLP, machine learning, and AI-generated content development. They work with content creators, product teams, analysts, and data scientists.

Prompt Engineering is already a transformative factor as it contributes to the development of AI by ensuring accuracy, effectiveness, and user satisfaction. With the growing demand for AI and NLP technologies, the professional development prospects for prompt engineers are promising, with the potential for lucrative salaries.

As AI technologies and Natural Language Processing become more ubiquitous in various industries, an increase in the demand for highly skilled prompt engineers is expected. These specialized profiles will need to have a thorough understanding of the tasks and applications they work on, as well as solid knowledge of the language models used. They will also need to be able to create prompts that provide the necessary context to generate accurate and diverse results.

As companies increasingly adopt linguistic models to find user-friendly solutions, transparency and responsibility in AI usage become crucial. This makes experienced prompt engineers even more valuable in the job market.

However, the misuse or indiscriminate use of AI also presents risks to the job market. As AI advances, ethical and legal concerns arise in artistic creation. The ability of AI to generate creative content raises questions about copyright and originality. For example, popular songs have been replicated using AI, posing legal and ethical challenges regarding intellectual property and creativity.

Excessive automation of routine and repetitive tasks can lead to job loss in certain sectors. It is essential to address these challenges in an ethical and responsible manner, seeking a balance between automation and maintaining meaningful employment.

To counter the potential negative impacts of AI on employment, it is important to promote continuous education and training of workers so they can adapt to the new demands of the job market. This includes developing skills that complement the capabilities of AI, such as creativity, critical thinking, problem-solving, and social skills.

In this regard, creativity becomes even more valuable. Although AI algorithms can generate content and perform specific tasks, human creativity remains essential for

the generation of new ideas, innovation, and solving complex problems. The ability to think abstractly, connect ideas from different fields, and find unique solutions remains a distinctly human trait.

Moreover, creativity plays an essential role in prompt engineering. These professionals must find innovative ways to guide AI models and achieve desired outcomes. Creativity is employed in crafting clear and concise instructions, choosing specific words and phrases that stimulate the model's creative thinking, and interpreting the generated results for further refinement.

The combination of artificial intelligence and human creativity can lead to astonishing results. Prompt engineers can utilize AI as a tool to enhance their own creativity and achieve more effective and novel solutions.

In conclusion, while AI and automation are transforming the labor landscape, they also offer opportunities for creativity and the development of new roles, such as prompt engineering. Professionals who can combine their technical knowledge with creative skills will be well-positioned in this new digital era. Human creativity remains an invaluable resource that complements artificial intelligence and is fundamental to innovation and progress in various industries.

However, beyond everything, a very profound global review is vital for all companies and scientists developing these technologies because, like never before, humanity and its creations need to be aware of the impacts. Those who make decisions must be cautious, patient, humane, and responsible for their implementations, regardless of any economic or competitive leadership struggles. It is a time that deserves large-scale altruism since there is much at stake socially, economically, and also biologically.

Miami también se queda con las Series Finales de Nascar en el 2026

(Por Maqueda y Maurizio) En 2026, Miami no será una ciudad: será un estadio global. Con el Mundial de Fútbol, Grand Prix de F1, Miami Open, Series NASCAR y más, el sur de Florida proyecta una inyección económica de USD $12.000 millones y audiencias multiculturales que redefinirán el sportainment. 

(5 Minutos de Lectura de alto valor estratégico) 

¿Por qué Miami es la capital de los rooftops 2025? ¿Cuáles son los top?

(Por Vera) Miami fue una de las primeras ciudades en América donde los rooftops se convirtieron en una tendencia popular, pero la idea no necesariamente se copió del modelo de Monte Carlo u otro lugar específico. La proliferación de rooftops en Miami fue parte de una tendencia global en la industria de la hospitalidad y el entretenimiento urbano, y una serie de condiciones hoy hacen que Miami sea la capital de los rooftops.

(5 minutos de lectura de alto valor)

Collabs estratégicas: ¿qué son y por qué son claves en toda empresa desde el 2024?

(Por Maurizio y Otero) ¿Cómo las alianzas innovadoras conquistan audiencias en Miami, LATAM y España. Por qué necesitas a un Head de Cultura para liderar este tipo de diferenciales y por qué hoy este tipo de estrategias, al igual que el crossing marketing, la integración de contenidos (product placement), la expansión de categorías y las experiencias phydigitales son el nuevo abc de toda marca.

(5 Minutos de Lectura de alto valor estratégico) 

El G20 2026 será en Miami: Trump elige su complejo turístico (si algo le faltaba a la ciudad para ser la nueva capital de Occidente, no solo de anglolatina, ya lo logró)

(Por Equipo de Geopolítica & Economía (Taylor-Molina-Maurizio)) La cumbre del G20 aterriza en Trump National Doral: Un enorme impulso económico. Donald Trump anunció que la cumbre de líderes del G20 2026 se celebrará en su complejo de lujo Trump National Doral (Miami), del 14 al 15 de diciembre. Todos los medios del mundo, (y las marcas e inversiones) necesitan más que nunca tener su base en Miami.

(Lectura de alto valor estratégico: 4 Minutos)

Asesinan a Charlie Kirk, aliado de Trump, en tiroteo durante evento en universidad de Utah: reacciones y claves del crimen

(Por Taylor-Molina) El gobernador Spencer Cox (Utah) califica el hecho como "asesinato político"; Trump ordena banderas a media asta y promete "justicia". La comunidad internacional está conmocionada. La paradoja es que tanto se dice que la derecha, los conservadores, los libertarios atacan a la prensa, hoy una vez más, todo pensador, esta vez un comentarista y miembro activo de los medios,  defensor de la familia,  del matrimonio, de las libres ideas, de la fé judeo cristiana, del respeto por la mujer,  por los niños, por la libertad, es asesinado.

(5 Minutos de lectura de alto valor estratégico) 

Empresas de Latam pierden US$ 287.000 Millones/Anual: error mortal, subestimar el marketing real (phydigital) en la era crossing (parte III)

(Por Maqueda, Maurizio y Otero) En 2025, mientras el mundo celebra la IA y el metaverso, LATAM comete un suicidio corporativo masivo: el 73% de sus empresas han eliminado stands, equipos de activación y presupuesto para OOH (publicidad exterior), creyendo que el “marketing digital” es la panacea (Datos: eMarketer). El resultado: marcas desangrándose en un océano de algoritmos, incapaces de conectar con humanos reales. Este artículo no es una crítica: es un plan de rescate. 

(Duración de lectura de valor: 5 minutos)