The sneakers that are all the rage in Florida: the collaboration between Adidas and Lionel Messi at Inter Miami CF (the crossing, the mother strategy of value expansion)

(By Maqueda and Maurizio) In a move that has captured the attention of football fans and footwear enthusiasts alike, the arrival of the captain of the Argentine national football team at Inter Miami CF has sparked a wave of excitement. Lionel Messi has teamed up with Adidas to launch two new color combinations of the iconic Samba Indoor sneaker, celebrating his tenure with the American team.

If you come to Miami for the Copa America, reserve several pairs, because everyone will be asking you for a pair.

The Lionel Messi x Adidas Samba Indoor color combinations "Inter Miami CF Home Kit" and "Away Kit" were born to win fans, and the mix of shades that identify Inter Miami is already a fashion item for the 2024 season.




The alliance between Messi and Adidas: A fusion of style and sport:

The launch of the Samba Indoor sneakers "Inter Miami CF" in collaboration with Lionel Messi has marked a milestone in the world of sports footwear. These new models have been designed to reflect the essence and spirit of the football star, combining the quality and distinctive style of Adidas with Messi's unparalleled passion and talent.


Design and style of the Samba Indoor sneakers "Inter Miami CF":

Messi's pink and black Samba Indoor sneakers have won the hearts of fans, standing out for their classic and versatile design. These sneakers, reinvented each season with new color combinations and design details, have now been personalized to reflect the identity and colors of Inter Miami CF.

The "Home Kit" silhouette features the team's traditional pink and black base, with Messi's emblem standing out on the tongue. On the other hand, the "Away Kit" model offers a more sober version in black with pink accents, displaying the team's crest instead of Messi's logo. This collaboration between Adidas and Messi has brought to life sneakers that are not only a tribute to football but also a statement of style and elegance.

The Exclusivity of the Adidas x Lionel Messi Samba Indoor Inter Miami CF sneakers:

The Samba Indoor sneakers "Inter Miami CF" are more than just a sports footwear release; they represent a unique collaboration between two industry icons. With carefully designed details and unparalleled quality, these sneakers are the result of the union between Adidas and Messi to create a product that captivates fans worldwide.

The Impact on Fashion and Pop Culture:

Vintage-inspired Samba sneakers have always been a hot topic on social media, attracting the attention of celebrities and influential figures. With the addition of a model inspired by Messi's Inter Miami CF, Adidas has managed to capture the essence of urban and sports style in a single design. The pink and black color mix has become a trend, winning over the hearts of those looking to stand out with unique and elegant footwear.

Key Questions about the Samba Indoor sneakers "Inter Miami CF":

The design of the sneakers is based on the identity and colors of Inter Miami CF, merging the essence of the team with Messi and Adidas' distinctive style.

The collaboration between Messi and Adidas has resulted in exclusive sneakers that stand out for their personalized design and exceptional quality, making them a collectible item for fans and sports footwear lovers.

The sneakers have been a resounding sales success, attracting the attention of Messi fans, football enthusiasts, and fashion lovers alike, establishing themselves as one of the standout releases of the year.

With innovative design, unparalleled quality, and an unprecedented collaboration, the Samba Indoor sneakers "Inter Miami CF" are much more than sports footwear; they are a statement of style, passion, and excellence that has won over the hearts and closets of those looking to stand out with a touch of exclusivity and elegance.

A milestone in the sports footwear industry:

The collaboration between Adidas and Lionel Messi to launch the Samba Indoor sneakers "Inter Miami CF" has marked a milestone in the sports footwear and fashion industry. With innovative design, personalized details, and exceptional quality, these sneakers have managed to capture the essence of football, urban style, and elegance in a single product.

From the fields to the streets, the Samba Indoor sneakers "Inter Miami CF" have become a symbol of style and distinction for those looking to stand out with unique and exclusive footwear. With Lionel Messi as an ambassador and collaborator in this launch, Adidas has succeeded in merging a passion for football with innovative footwear design, creating a product that transcends the boundaries of sports and fashion.

In conclusion, the Samba Indoor sneakers "Inter Miami CF" are much more than a footwear item; they are an expression of creativity, passion, and excellence that has captured the hearts of fans and style lovers worldwide.

IG: @infonegociosmiami



Super Bowl LIX: Bad Bunny cayó en audiencias en TV y no rompió los récords de Usher y Kendrick Lamar, ni MJ (¿por qué medios dijeron lo contrario?)

(Por Maqueda-Maurizio-Taylor) Los datos finales de Nielsen para el Halftime Show del Super Bowl LIX son una cápsula de verdad en un mar de hipérbole digital. 128.2 millones de espectadores. No es un récord. Es, de hecho, una caída de 5.3 millones respecto al pico de 133.5 millones de 2025. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material ideal para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Rhode Snow Club en Big Sky y Ulta Mate Retreat en Upstate New York (ejemplos claros de la supremacía del ecosistema de experiencias de marca)

(Por Maqueda, Otero y Maurizio) Rhode, Rare Beauty y otras firmas de alto perfil están mostrando que el verdadero poder ya no reside en un único canal, sino en un “head of culture” que orquesta un cruce de acciones: activaciones, celebri­ties, retail, contenido nativo, y experiencias inmersivas que viven en redes, buscadores y tiendas.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Miami lo tiene todo, incluso una carrera internacional en chancleta: llega la primera Red Bull Chancleta Run (by 305 DAY® y Red Bull)

(Por Vera y Ortega, producción Maurizio) La ciudad de Miami acoge otra vez la innovación en entretenimiento deportivo. En el marco del 305 DAY® Community Festival 2026, se presenta la Red Bull Chancleta Run, una carrera de chancletas que combina cultura local, competencia directa y una experiencia de marca sumamente articulada para cautivar audiencias en múltiples plataformas. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)