The sneakers that are all the rage in Florida: the collaboration between Adidas and Lionel Messi at Inter Miami CF (the crossing, the mother strategy of value expansion)

(By Maqueda and Maurizio) In a move that has captured the attention of football fans and footwear enthusiasts alike, the arrival of the captain of the Argentine national football team at Inter Miami CF has sparked a wave of excitement. Lionel Messi has teamed up with Adidas to launch two new color combinations of the iconic Samba Indoor sneaker, celebrating his tenure with the American team.

If you come to Miami for the Copa America, reserve several pairs, because everyone will be asking you for a pair.

The Lionel Messi x Adidas Samba Indoor color combinations "Inter Miami CF Home Kit" and "Away Kit" were born to win fans, and the mix of shades that identify Inter Miami is already a fashion item for the 2024 season.




The alliance between Messi and Adidas: A fusion of style and sport:

The launch of the Samba Indoor sneakers "Inter Miami CF" in collaboration with Lionel Messi has marked a milestone in the world of sports footwear. These new models have been designed to reflect the essence and spirit of the football star, combining the quality and distinctive style of Adidas with Messi's unparalleled passion and talent.


Design and style of the Samba Indoor sneakers "Inter Miami CF":

Messi's pink and black Samba Indoor sneakers have won the hearts of fans, standing out for their classic and versatile design. These sneakers, reinvented each season with new color combinations and design details, have now been personalized to reflect the identity and colors of Inter Miami CF.

The "Home Kit" silhouette features the team's traditional pink and black base, with Messi's emblem standing out on the tongue. On the other hand, the "Away Kit" model offers a more sober version in black with pink accents, displaying the team's crest instead of Messi's logo. This collaboration between Adidas and Messi has brought to life sneakers that are not only a tribute to football but also a statement of style and elegance.

The Exclusivity of the Adidas x Lionel Messi Samba Indoor Inter Miami CF sneakers:

The Samba Indoor sneakers "Inter Miami CF" are more than just a sports footwear release; they represent a unique collaboration between two industry icons. With carefully designed details and unparalleled quality, these sneakers are the result of the union between Adidas and Messi to create a product that captivates fans worldwide.

The Impact on Fashion and Pop Culture:

Vintage-inspired Samba sneakers have always been a hot topic on social media, attracting the attention of celebrities and influential figures. With the addition of a model inspired by Messi's Inter Miami CF, Adidas has managed to capture the essence of urban and sports style in a single design. The pink and black color mix has become a trend, winning over the hearts of those looking to stand out with unique and elegant footwear.

Key Questions about the Samba Indoor sneakers "Inter Miami CF":

The design of the sneakers is based on the identity and colors of Inter Miami CF, merging the essence of the team with Messi and Adidas' distinctive style.

The collaboration between Messi and Adidas has resulted in exclusive sneakers that stand out for their personalized design and exceptional quality, making them a collectible item for fans and sports footwear lovers.

The sneakers have been a resounding sales success, attracting the attention of Messi fans, football enthusiasts, and fashion lovers alike, establishing themselves as one of the standout releases of the year.

With innovative design, unparalleled quality, and an unprecedented collaboration, the Samba Indoor sneakers "Inter Miami CF" are much more than sports footwear; they are a statement of style, passion, and excellence that has won over the hearts and closets of those looking to stand out with a touch of exclusivity and elegance.

A milestone in the sports footwear industry:

The collaboration between Adidas and Lionel Messi to launch the Samba Indoor sneakers "Inter Miami CF" has marked a milestone in the sports footwear and fashion industry. With innovative design, personalized details, and exceptional quality, these sneakers have managed to capture the essence of football, urban style, and elegance in a single product.

From the fields to the streets, the Samba Indoor sneakers "Inter Miami CF" have become a symbol of style and distinction for those looking to stand out with unique and exclusive footwear. With Lionel Messi as an ambassador and collaborator in this launch, Adidas has succeeded in merging a passion for football with innovative footwear design, creating a product that transcends the boundaries of sports and fashion.

In conclusion, the Samba Indoor sneakers "Inter Miami CF" are much more than a footwear item; they are an expression of creativity, passion, and excellence that has captured the hearts of fans and style lovers worldwide.

IG: @infonegociosmiami



Errores históricos del Product Placement: lo que Stranger Things Evitó con maestría y te enseña para que lo apliques en todo contenido

(Por Maqueda-Maurizio) En 'Stranger Things', (como en Top Gun, por ejemplo) los personajes nunca describen productos. Steve no dice "Scoops Ahoy usa solo ingredientes premium para crear experiencias de helado inolvidables". Simplemente sirve helado, se queja del uniforme, flirtea con clientas. La marca existe en background, no en foreground conversacional.

(Tiempo de lectura de valor: 4 minutos)

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

'Stranger Things': 100 marcas dentro de su contenido: catálogo de una época que retorna (80-90´ is back + on line + ai)

(Por Maqueda-Maurizio) La aparición de 100 marcas en 45 categorías en temporada 3 de 'Stranger Things' inicialmente generó críticas, pero no fue menor en la 4, y claro, tampoco lo será en la 5, por que la realidad es que históricamente siempre grandes secuelas como Transformers, James Bond, Tom Gun, Avengers, y casi todo el cine exitoso, además de los clips musicales, el gaming, los deportes, el espectáculo y hasta la política), está solventado y potenciando por el product placement.

(Tiempo de lectura de valor: 4 minutos)

Bocelli y el arte diplomático: cuando la música clásica redefine el soft power en la geopolítica anglolatina

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de Infonegocios) Por qué es tan importante esta condecoración para toda Anglolatina. Una condecoración que trasciende lo simbólico y reposiciona a Argentina en el mapa cultural global, pero que marca una línea de excelencia y de cultura, literalmente borrada por décadas en todo el continente.


(Tiempo de lectura de valor: 4 minutos)

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)