TikTok, listen to the ticks of the clock: Biden signs law for its U.S. Ban (Its banishment is underway like in other countries due to its murky algorithm)

(By Maqueda and Taylor) The controversy is served with the recent signing of the U.S. President Joe Biden, who has given the green light to a law that points directly at the heart of the popular social network TikTok, owned by the Chinese company ByteDance. The clock is ticking with a deadline of 165 days for its forced farewell from U.S. soil! But why this dramatic ultimatum? We tell you everything!

The Exile Dance: TikTok in Washington's Crosshairs

The stage is set for an epic battle between two giants: the U.S. and China. The new legislation approved by the U.S. Congress establishes a deadline of six and a half months for ByteDance to part ways with its crown jewel, TikTok. The main argument? The unsettling shadow of national security, which according to Washington, TikTok represents.

Why did Biden take action?

The key lies in the concern that the short video application becomes a Trojan horse for Beijing to access the personal data of more than 116.5 million American users. The fear of foreign interference has set off alarms in the White House! And most consultants and researchers agree with this, because China always hides everything.

The Bipartisan Roar: All Against TikTok

Democrats and Republicans come together in a symphony of fear and caution, passing the law with overwhelming support. The message? The U.S. is determined to defend its democracy and freedom against any external threat!

TikTok's Resistance: Can it be Saved?

TikTok's legal team springs into action! Voices of defiance rise from the company, proclaiming their intention to fight in the courts against what they see as an unjust ban. The First Amendment protects their right to free expression and they are ready to defend it tooth and nail!

The Algorithm: TikTok's Heart in the Dock

TikTok's best-kept secret, its algorithm, is now in the eye of the storm. How does it really work? Is it a manipulation tool or simply a recommendation engine? Questions abound and answers are awaited!

The Uncertain Future: What Will Happen to TikTok?

Uncertainty reigns as TikTok and ByteDance prepare for a legal battle that could drag on for years. Will TikTok be sold to an American company? Or will it stand firm in its global position, defying accusations of foreign influence?

The battle for the fate of TikTok is in full swing, with Washington and Beijing locked in a struggle for control of the digital sphere. Who will emerge victorious in this epic contest? The answer is yet to come as the clock continues its relentless countdown to TikTok's fate in the U.S.!

The aspects considered negative regarding TikTok in the United States, as well as the associated security and cultural misrepresentation risks, are outlined as follows

  1. Data Privacy: One of the main concerns revolves around the massive collection of user data by TikTok, with fears that this information may be within reach of the Chinese government, raising serious doubts about privacy and personal information security.

  2. Foreign Influence: It is argued that TikTok could be used as a tool for influence by the Chinese government, potentially jeopardizing U.S. digital sovereignty and distorting information and culture within the country.

  3. National Security: U.S. authorities fear that TikTok could serve as a backdoor for access to sensitive data and as a means for manipulation and espionage by China, posing a direct threat to national security.

  4. Opaque Algorithm: Although TikTok's algorithm is one of its greatest assets, its opacity raises concerns about how content is selected and presented to users, which could lead to information manipulation and the spread of harmful or biased content.

  5. Disinformation and Manipulation: There is a risk that TikTok could be used as a platform for the dissemination of disinformation, propaganda, and manipulated narratives, undermining trust in institutions and distorting the public perception of reality.

  6. Censorship and Control: There is concern that TikTok could be subject to censorship and control by the Chinese government, potentially limiting freedom of expression and diversity of opinions on the platform, especially on sensitive or critical topics for the regime.

These are some of the main points of concern in the United States regarding TikTok, highlighting the potential risks to security, privacy, and cultural integrity within the country.

Miami también se queda con las Series Finales de Nascar en el 2026

(Por Maqueda y Maurizio) En 2026, Miami no será una ciudad: será un estadio global. Con el Mundial de Fútbol, Grand Prix de F1, Miami Open, Series NASCAR y más, el sur de Florida proyecta una inyección económica de USD $12.000 millones y audiencias multiculturales que redefinirán el sportainment. 

(5 Minutos de Lectura de alto valor estratégico) 

¿Por qué Miami es la capital de los rooftops 2025? ¿Cuáles son los top?

(Por Vera) Miami fue una de las primeras ciudades en América donde los rooftops se convirtieron en una tendencia popular, pero la idea no necesariamente se copió del modelo de Monte Carlo u otro lugar específico. La proliferación de rooftops en Miami fue parte de una tendencia global en la industria de la hospitalidad y el entretenimiento urbano, y una serie de condiciones hoy hacen que Miami sea la capital de los rooftops.

(5 minutos de lectura de alto valor)

Collabs estratégicas: ¿qué son y por qué son claves en toda empresa desde el 2024?

(Por Maurizio y Otero) ¿Cómo las alianzas innovadoras conquistan audiencias en Miami, LATAM y España. Por qué necesitas a un Head de Cultura para liderar este tipo de diferenciales y por qué hoy este tipo de estrategias, al igual que el crossing marketing, la integración de contenidos (product placement), la expansión de categorías y las experiencias phydigitales son el nuevo abc de toda marca.

(5 Minutos de Lectura de alto valor estratégico) 

El G20 2026 será en Miami: Trump elige su complejo turístico (si algo le faltaba a la ciudad para ser la nueva capital de Occidente, no solo de anglolatina, ya lo logró)

(Por Equipo de Geopolítica & Economía (Taylor-Molina-Maurizio)) La cumbre del G20 aterriza en Trump National Doral: Un enorme impulso económico. Donald Trump anunció que la cumbre de líderes del G20 2026 se celebrará en su complejo de lujo Trump National Doral (Miami), del 14 al 15 de diciembre. Todos los medios del mundo, (y las marcas e inversiones) necesitan más que nunca tener su base en Miami.

(Lectura de alto valor estratégico: 4 Minutos)

Asesinan a Charlie Kirk, aliado de Trump, en tiroteo durante evento en universidad de Utah: reacciones y claves del crimen

(Por Taylor-Molina) El gobernador Spencer Cox (Utah) califica el hecho como "asesinato político"; Trump ordena banderas a media asta y promete "justicia". La comunidad internacional está conmocionada. La paradoja es que tanto se dice que la derecha, los conservadores, los libertarios atacan a la prensa, hoy una vez más, todo pensador, esta vez un comentarista y miembro activo de los medios,  defensor de la familia,  del matrimonio, de las libres ideas, de la fé judeo cristiana, del respeto por la mujer,  por los niños, por la libertad, es asesinado.

(5 Minutos de lectura de alto valor estratégico) 

Empresas de Latam pierden US$ 287.000 Millones/Anual: error mortal, subestimar el marketing real (phydigital) en la era crossing (parte III)

(Por Maqueda, Maurizio y Otero) En 2025, mientras el mundo celebra la IA y el metaverso, LATAM comete un suicidio corporativo masivo: el 73% de sus empresas han eliminado stands, equipos de activación y presupuesto para OOH (publicidad exterior), creyendo que el “marketing digital” es la panacea (Datos: eMarketer). El resultado: marcas desangrándose en un océano de algoritmos, incapaces de conectar con humanos reales. Este artículo no es una crítica: es un plan de rescate. 

(Duración de lectura de valor: 5 minutos)