Only in English

Time Reflects the Revolution of Libertarian Liberalism: Trump and Milei on the Global Stage

(By Molina and Maurizio) A New Political Horizon. In an increasingly polarized world, political leaders emerge as figures reshaping the social and economic landscape. Recently, Time magazine named Donald Trump as its Person of the Year for 2024 for the second time, a recognition that not only underscores his influence in American politics but also invites reflection on how this figure intertwines with the rising prominence of Javier Milei, the Argentine president. Both share a radical vision of politics: the eradication of bureaucracy and corruption, which they claim have shackled their countries to populism.



Key Points:

 

  • Trump and Milei: two leaders challenging the status quo.

 

  • Critique of bureaucracy and corruption as the central axis of their proposals.

 

  • The evolution of political discourse toward a deeper critique of leftist ideologies.






Highlighted Tips:

 

  • Understand the Context: Analyze the historical roots of populism in Latin America and the United States.

 

  • Identify Strategies: Observe how both leaders utilize rhetoric to connect with their bases.

 

  • Evaluate Impact: Consider the implications of their policies for the future political landscape of their countries.







The Figure of Donald Trump: A Triumphant Return

“By leading a historic comeback, by driving a unique political realignment in a generation, by reshaping the American presidency and altering the role of the United States in the world, Donald Trump is Time's Person of the Year 2024,” emphasizes the magazine. This assertion is not trivial. Since his first victory in 2016, Trump has defied political conventions, becoming a symbol of a populism that promises to break with established political traditions.

“If that moment [his defeat in 2020 and the Capitol attack] marked the lowest point for Trump, today we are witnessing his apotheosis,” reiterates the editor-in-chief of Time. This resurgence has been fueled by widespread discontent toward political elites, a phenomenon that resonates deeply within the American electorate.




 

IG: @infonegociosmiami



Javier Milei: The New Libertarian Wave in Argentina

On the other hand, Javier Milei has captured global attention with his rising political career. “The Radical. How Javier Milei is Shaking Up the World,” titles Time in its analysis. Milei, with his provocative style and clear, forceful rhetoric, has managed to resonate with an electorate weary of corruption and government inefficacy.

“In comparison with other ‘populist right’ leaders, such as Donald Trump or Jair Bolsonaro, Milei has emerged as the ‘most eccentric head of state in the world’,” notes the Time article. His straightforward approach and rejection of bureaucracy resonate with an electorate seeking drastic and visible changes.

Both leaders represent a phenomenon that transcends borders, uniting voters who seek alternatives to a system they perceive as failed. The figures of Trump and Milei together invite profound reflection on the future of political leadership globally. “The era of Trump is also the era of Milei,” one might say, as both share the ambition to reconfigure the state and its relationship with its citizens.

 

 

Today, this has redefined Trump's politics, making him significantly more “libertarian” in a way. This suggests that liberal ideas and state reforms are increasingly less about right-wing populism and more about statesmanship and libertarianism (hence Musk's role). This implies an unprecedented level of cooperation between the United States and Argentina that perhaps has never existed before.

 



A New Paradigm: The Press and the Shift in Perspective

The designation of Trump and the coverage of Milei by Time suggest a possible trend shift in media narratives.

We are witnessing a resurgence of libertarian liberalism and growing distrust in institutions.

This recognition of Trump and Milei could indicate a turn in media narratives toward a more balanced critique of the political ideologies that have dominated recent years.

 



Frequently Asked Questions (FAQs)

Why did Time choose Trump as Person of the Year?
The magazine considers him a key figure who has shaped contemporary politics and history, marking a remarkable return to power.

What similarities exist between Trump and Milei?
Both share a strong critique of bureaucracy and corruption and employ a populist discourse that resonates with an electorate weary of elites.






  • Infonegocios NETWORK: 4.5 million Anglophones and Latinos united by a passion for business.

 

 

  • Contact Infonegocios MIAMI:
    juan.maqueda@onefullagency.com or marcelo.maurizio@onefullagency.com

Te puede interesar:

Nota Principal

Errores históricos del Product Placement: lo que Stranger Things Evitó con maestría y te enseña para que lo apliques en todo contenido

(Por Maqueda-Maurizio) En 'Stranger Things', (como en Top Gun, por ejemplo) los personajes nunca describen productos. Steve no dice "Scoops Ahoy usa solo ingredientes premium para crear experiencias de helado inolvidables". Simplemente sirve helado, se queja del uniforme, flirtea con clientas. La marca existe en background, no en foreground conversacional.

(Tiempo de lectura de valor: 4 minutos)

Miami

Antonela Roccuzzo y Stanley 1913 (el guiño a adidas): cuando las alianzas no dichas generan más valor (parte II)

(Por Otero, Maurizio, con la colaboración de Maqueda) La conexión Messi-Adidas (contrato vitalicio reportado en USD $200 millones) crea halo effect implícito para Stanley. No requieren co-branding formal: la asociación mental automática genera borrowed equity. Es el fenómeno que Kevin Lane Keller describe en "Strategic Brand Management" como secondary brand associations.

(Tiempo de lectura de valor: 4 minutos)

Nota Principal

'Stranger Things': 100 marcas dentro de su contenido: catálogo de una época que retorna (80-90´ is back + on line + ai)

(Por Maqueda-Maurizio) La aparición de 100 marcas en 45 categorías en temporada 3 de 'Stranger Things' inicialmente generó críticas, pero no fue menor en la 4, y claro, tampoco lo será en la 5, por que la realidad es que históricamente siempre grandes secuelas como Transformers, James Bond, Tom Gun, Avengers, y casi todo el cine exitoso, además de los clips musicales, el gaming, los deportes, el espectáculo y hasta la política), está solventado y potenciando por el product placement.

(Tiempo de lectura de valor: 4 minutos)

Plus

Bocelli y el arte diplomático: cuando la música clásica redefine el soft power en la geopolítica anglolatina

(Por Marcelo Maurizio, desde Buenos Aires, para toda la red de Infonegocios) Por qué es tan importante esta condecoración para toda Anglolatina. Una condecoración que trasciende lo simbólico y reposiciona a Argentina en el mapa cultural global, pero que marca una línea de excelencia y de cultura, literalmente borrada por décadas en todo el continente.


(Tiempo de lectura de valor: 4 minutos)

Nota Principal

Franco Colapinto y el renacimiento del Celebrity-Driven Content: los Alfajores Havanna decodifican el futuro del marketing crossing global

(Por Maurizio, junto a Maqueda en la F1) Está en los medios… en las redes, en los programas de streaming y tv pero nosotros te lo explicamos como nadie: el piloto argentino ejecuta por tercera vez una masterclass de product placement orgánico con Havanna en la F1 que replantea las reglas del branded content en la era post-influencer, y alienta a todas las marcas a ingresar por la puerta grande al mundo del marketing crossing y la cultura del valor.

(Tiempo de lectura de valor: 4 minutos)

Miami

Miami: la ciudad que lo cambió todo ¿por qué los Martín Fierro Latinos se hicieron en la magic city?

(Por Ortega y Maurizio) ¿Por qué Miami? La pregunta responde sola cuando uno camina por Brickell Avenue un martes cualquiera y escucha a ejecutivos colombianos cerrar deals con inversionistas mexicanos, mientras actores venezolanos ensayan en estudios propiedad de productores argentinos, y cantantes puertorriqueños graban colaboraciones con brasileños.

(Tiempo de lectura de valor: 4 minutos)

Miami

Fútbol en Miami: la final que la posiciona como ciudad futbolera 3.0 (15 tips imperdibles)

(Por Ortega con la colaboración de Maqueda-Maurizio) En un partido que parecía destinado a confirmar la consolidación de un proyecto, Inter Miami remontó su estatus y dejó claro que, en la MLS 2025, la escala de valor de una franquicia ya no depende únicamente del tamaño de su estadio o de su plantilla, sino de la capacidad de generar impacto económico y emocional a escala global. 

(Tiempo de lectura de valor: 4 minutos)