Why is there a revolution in strategic marketing set to consolidate in 2024? (anglolatina needs more experts with broad and interrelated knowledge)

(By Taylor and Ortega, from Miami, with the collaboration of Marcelo Maurizio) In an ever-evolving business landscape, we witness a significant strategic shift: the transition from an excessive reliance on online platforms to diversified marketing strategies across multiple platforms. This article highlights the need to balance online promotion with traditional advertising methods, but now there's a reinvention of real-world experiences, conceptualization, and thematization, spanning from museums and shows to live events.

Strategic Marketing that Gives Meaning to Digital Marketing: The Diverse and Cross-Cutting Approach that was Overlooked

Disruptive strategies that add real value. In a world where coherence is key, we explore strategies such as product placement in videos, scripted and produced actions with influencers, and brand presence in video games. We also emphasize the importance of out-of-home strategies, such as public screens and street art. Theming the brand in museums and creating brand experiences in playful places becomes a fundamental strategy to stand out in the competitive current market.

Phigitality or Fisidigital and Tribal Marketing

We introduce the concept of "phigitality," incorporating brand values into every detail, from customer service to real activations. We explore the importance of tribal marketing and how to go beyond social media to connect with customers in clubs, events, and experiences tailored to their tastes and passions.

Crossing Marketing and Head of Culture

We highlight the concept of Crossing Marketing, going beyond the integration of marketing and communication. It is crucial to understand that the company's actions must be "interconnected," manifesting throughout the entire internal and external experience. Additionally, we explore the crucial role of the Head of Culture, going beyond being a role to become the way of being and doing for the entire company.

The Resurgence of Mislabelled "Obsolete" Strategies that are Essential

In a paradoxical turn, seemingly obsolete strategies are experiencing a robust resurgence, complemented by powerful digital marketing tools. Marketing is undergoing a transformation, moving towards a more coherent harmony between the digital world, offline experiences, and real-world interactions. The two sides of a coin that are starting to balance on the "offline or real" side.

The Five Secrets of the Digital World 2024

  1. Boom of Marketing Automation: Marketing automation provides digital tools to connect with the audience quickly and personalized, optimizing performance and results.

  2. Customer-Centric Data Experience: Collection and analysis of data to understand customer behavior and preferences are essential for personalization and continuous improvement of the customer experience.

  3. Consolidation of Phygital Experiences: The phygital strategy combines the tactile and emotional experience of shopping in a physical store with the efficiency of online shopping, creating a personalized and connected shopping experience.

  4. Omnichannel Communication: Unifying communication from various channels creates a seamless conversation and provides a pleasant shopping experience for customers.

  5. Data Privacy Strategies: Data privacy becomes crucial, with consumers seeking brands that offer a better user experience and respect privacy.

The 10 Trends that Will Shape the Future of Communication and On-Off Crossing in 2024

  1. Communication through Soft Skills: Human connections are essential, highlighting the human side of organizations through personal stories, organizational culture, and social engagement.

  2. Artificial Intelligence (AI) as an Ally: AI becomes a strategic pillar for content generation, ad targeting, and process automation, providing valuable insights.

  3. Social Media Engagement: Beyond likes, authentic interaction and meaningful participation on social media, especially through short videos, real physical actions, gamification, and theming, are key.

  4. Authenticity in Communication: Authenticity and transparency become necessary to build trust in corporate communication.

  5. Beyond 360 Campaigns, Enter Crossing: Integrating strategies across various channels, from social media to in-person events, creates a holistic experience for the customer.

  1. New Channels for Communication: Streaming platforms like TikTok and Twitch play a key role in the digital revolution.

  2. Sustainability in Communication: Sustainability is integrated into the business model, and consumers demand more conscious and responsible products and communications.

  1. Phigitality: It is not conceivable that digital media replace or supplant traditional ones; what they do is enhance distribution. We live in an era where all formats must be present and interrelated.

  2. Humanization of Technology in Real-World Use: The human experience in service is irreplaceable but must be supported by all possible technologies.

  3. Amplified, Themed, Singular Experience: The era of conceptualization, culture, and branding manifested in every detail.

The IN Analysis:

These trends, far from being transient, mark a path to success in communication and reflect our constant need to explore new horizons, understand an evolving world, and strive for equality and diversity. In a world where communication is key, these strategies stand as fundamental pillars to be agents of change in society. 

Let's continue exploring new trends and finding inspiration in the transformation that began in 2023, post-pandemic, and will expand even more in 2024, as the "digital" world is not enough; it satisfies from the experience, from data, information, contact logistics, message distribution, and sales prospecting.

Todos los campeones del Mundial de Clubes: ¿sabes qué equipos la han ganado más veces? (una copa con absoluta hegemonía española)

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) La competencia que define al club más grande del mundo: historia, datos y análisis estratégico. La Historia de los Reyes del Fútbol Mundial.Desde su inicio en 2000, el Mundial de Clubes de la FIFA ha consolidado su lugar como la máxima competición intercontinental, heredera de la mítica Copa Intercontinental, que desde 1960 enfrentaba a los campeones de Europa y Sudamérica. 

Tiempo de lectura: 5 minutos

Dónde ver gratis la final del Mundial de Clubes 2025 (transmisión histórica y revolucionaria del streaming deportivo, para la que DANZ invirtió 1000 millones de dólares)

(Por Maurizio y Maqueda en una creación colaborativa de MotorHome y XDXT) ¿dónde podrán los seguidores ver estos partidos de manera gratuita, legal y en alta calidad? La respuesta marca un cambio radical en la forma en que consumimos el fútbol global. Gracias a la plataforma de streaming DAZN, este año la transmisión del torneo, por primera vez en la historia, gratis, como nunca antes. 

Tiempo de lectura: 5 minutos 

Chelsea vs. PSG son los finalistas del Mundial de Clubes 2025 (fecha, horario, sede, estadísticas y todo lo que debes saber)

(Por Creación colaborativa de MotorHome, Red Infonegocios y XDXT) La gran final del nuevo Mundial de Clubes, un evento que trasciende el fútbol. Ambos equipos, tras eliminar a sus rivales en semifinales, se preparan para disputar la gloria en un evento que combina deporte, espectáculo, experiencias crossing y un despliegue de marketing y entretenimiento al estilo Super Bowl. 

Duración de lectura: 5 minutos 

Tampa (Florida): ¿sabías que está cambiando totalmente su downtown para ser una ciudad del futuro?

(Por Taylor y Vera) Tampa no solo mira hacia el futuro, ¡lo construye! Un ejemplo de como un plan estratégico creado por los mejores talentos fuera del sistema gubernamental y la decisión de salir de la burocracia y el estatus quo, cambian ciudades. En 2019, la alcaldesa Jane Castor lanzó la visión Transforming Tomorrow, una hoja de ruta que busca convertir a Tampa en una ciudad más inclusiva, moderna y resiliente.

Tiempo de lectura: 5 minutos

¿Por qué Coquina Beach es el destino más bello para visitar en Florida y EEUU en 2025? (seguro no lo conocías)

(Por Vera) En un mundo donde la belleza natural y la experiencia auténtica se convierten en los principales reclamos turísticos, Coquina Beach emerge como un destino imprescindible en Florida y en todo Estados Unidos en 2025. ¿Qué hace a esta playa tan especial? ¿Por qué cada vez más viajeros, inversionistas y amantes del deporte y la cultura la consideran el paraíso escondido del sur de Florida? 


Tiempo de lectura: 5 minutos 

¿Qué es el Storybeing y cómo revoluciona el marketing en la era de las experiencias phygitales y crossing? (parte II)

La evolución de las historias en el marketing. Desde los orígenes del storytelling, las marcas han buscado conectar con sus audiencias a través de historias, acciones y experiencias. Pero en un mundo donde la tecnología y la innovación transforman rápidamente cómo interactuamos, surge un nuevo concepto que va más allá de contar o vivir historias: el Storybeing. 

Duración de lectura: 5 minutos 

Turismo Internacional en Florida, Miami y Orlando: ¿Cuál es el plan en marcha para superar los desafíos y seguir creciendo en el 2025?

(Por Vera) Florida, Miami y Orlando han sido durante décadas el destino predilecto de millones de turistas internacionales, impulsando la economía, generando empleos y posicionando a EE.UU. como uno de los principales polos turísticos del mundo. Sin embargo, en los últimos años, diversos factores están poniendo a prueba la resiliencia de esta industria.

Tiempo de lectura: 5 minutos