2025: the world welcomes Generation Beta (everything you need to know)

(By Taylor with Otero & Maurizio) As we move closer to 2025, the world is gearing up to embrace a new generation poised to redefine our reality. With the close of Generation Alpha in 2024, Generation Beta is emerging—a cohort of youth who will not only grow up in a tech-saturated environment but will also face unprecedented challenges related to sustainability and social stability. This article delves into the distinctive characteristics of Generation Beta and their potential impact on the future. What mistakes have we made in educating Generation Z and Alpha that we must correct for Beta?

Summary and tips

  • Generation Beta, encompassing children born between 2025 and 2039, will be the first generation to live fully immersed in a world dominated by artificial intelligence (AI) and automation.

  • The arrival of Generation Beta signifies a paradigm shift in various aspects of human life. With a focus on sustainability and technological adaptation, these young individuals will be equipped to tackle challenges their predecessors couldn’t even fathom. "Adaptability, equity, and ecological awareness will be fundamental values guiding Gen Beta," concludes Dorsey, a generational researcher.

  • However, we must also critically examine the overuse of technology and prioritize the revival of reading, analog games, handwriting, physical activity, animal protein consumption, a return to nature, in-person activities, as well as a focus on human conversational skills and emotional intelligence development.

Here are some key points:

  • Demographic Growth: This generation is expected to represent between 13% and 16% of the global population.

  • Environmental Challenges: Betas will face issues like climate change and overpopulation.

  • Education and Technology: AI and virtual reality will play a crucial role in their education.

  • IG: @infonegociosmiami

Tips for Understanding Generation Beta

  • Embrace Technology: The integration of AI into daily life will be essential.

  • Encourage Creativity: Despite concerns about a lack of interpersonal skills, fostering creativity in youth is vital.

  • Ecological Awareness: Sustainability will be a key value, so promote responsible practices from an early age.

The meta-learnings we all share responsibility for include stepping away from ideological fanaticism, bias, and polarization to foster an education free from indoctrination. Emphasizing respect, critical thinking, analog activities, interconnection with nature, holistic thinking, emotional intelligence, resilience, and conversational competencies is crucial.

What is Generation Beta?

"Babies born on or after January 1, 2025, will officially be known as Generation Beta (Gen Beta)," states demographer Mark McCrindle. This generation, extending until 2039, will not only be the youngest in the world but will also grow up in an unprecedented technological context.

The First Baby Beta

The first baby of 2025, a girl born in the Czech Republic, marks the beginning of this exciting era. "The arrival of Generation Beta is significant because they will be the first to live in a world where AI and automation are part of everyday life," emphasizes McCrindle.

A Generation with Unique Challenges

"Gen Beta will face the adverse effects of global warming," experts warn. This group will not only witness the acceleration of climate change but will also inherit a world marked by sociopolitical conflicts and economic crises. How this generation responds to these challenges will be crucial for the planet's future.

Impact of Technology on Education

Education for Gen Beta will be radically different. "This generation is likely to be the first to experience automation in terms of transportation and education," comments McCrindle. AI and wearable health technologies will be integrated into their learning, transforming educational processes into something more interactive and accessible.


Fundamental Tips on Mistakes Made in Educating Generations Z and Alpha That We Must Learn From and Avoid in Generation Beta

  • Awareness of the Cognitive Process: Daily paper reading and handwriting activate brain areas associated with visual recognition and learning, vital for cognitive development.

  • Impact on Communication: The preference for short messages and emojis limits argumentative capacity and text structure, affecting effective communication.

  • Hybrid Approach to Education: Combining digital and manual methods in the classroom is essential for maintaining handwriting skills and enhancing comprehensive learning.

  • Specific Practice: Dedicating time to practicing handwriting is crucial not only as a technical skill but also for emotional and cognitive development.

  • Technology as an Ally: Tools like the iPad and Apple Pencil can revitalize handwriting, offering features that enhance technique through AI.

  • Fostering Patience and Focus: Handwriting promotes these skills, which are less engaged when using keyboards, supporting deeper learning.

  • Technology as an Ally: Tools like the iPad and Apple Pencil can breathe new life into handwriting, offering features that enhance technique through artificial intelligence.

  • Cultivating Patience and Focus: Handwriting promotes these skills, which take a backseat when we’re typing away on keyboards, supporting a deeper learning experience.

  • Emotional Intelligence, Face-to-Face Conversations, and Monitoring and Evaluation: It's crucial to assess the long-term impact of new digital tools on learning and handwriting. Developing emotional intelligence and conversation skills is essential. It’s absolutely enriching to evaluate and embrace mistakes as a pathway to learning.

 

How Long Does Each Generation Last?

Generations, while not strictly defined by specific time frames, typically span about 15 to 20 years, influenced by sociopolitical changes, economic shifts, and historical events. Yet some definitions suggest they could stretch from 20 to 30 years, according to the American Marketing Association.

  • Silent Generation: 17 years (1928–1945)

 

  • Baby Boomers: 18 years (1946–1964)

 

  • Generation X: 15 years (1965–1980)

 

  • Millennials: 16 years (1981–1996)

 

  • Generation Z: 13 years (1997–2009)

 

  • Generation Alpha: 15 years (2010–2024)



 

What’s Being Said

In a post on X (formerly Twitter), McCrindle announced: "Goodbye, Gen Alpha: 2025 marks the dawn of Gen Beta," linking to an NBC News article. David Statter, founder of VirtuIRL, remarked: "Today wraps up the Gen Alpha cohort and welcomes Generation Beta—welcome to the world, little Betas!"

What’s Next?

The future of Generation Beta will hinge on global events across social, political, economic, and climate fronts. Their environment, marked by constant access to cutting-edge technology, will shape the political decisions they make to tackle the world’s challenges.

Infonegocios NETWORK: 4.5 million Anglo-Latinos united by a passion for business.

 

Contact Infonegocios MIAMI:
juan.maqueda@onefullagency.com or marcelo.maurizio@onefullagency.com

La F1, la película, y su nueva forma de hacer mega campañas exitosas (¿por qué medios, algunos influencers y ciertas agencias no quieren hablar de ello?)

(Por Taylor desde NY, junto Maqueda & Maurizio) ¿Qué hay detrás de la cortina? Aunque las activaciones de Crossing están en boca de muchos, los grandes medios parecen tener un rezago en reconocer que estamos ante una revolución en la forma de hacer marketing. Aquí la verdad revelada.

(Contenido de alto valor estratégico: 4 minutos de lectura)

Primero Botafogo, segundo… la noche en la que un gigante sudamericano desafió a París Saint-Germain y cambió el destino del Grupo B

(Una creación colaborativa de MotorHome, Red InfoNegocios, XDXT) ¿Alguna vez viste una noche que quedará en la historia del fútbol sudamericano y del Mundial de Clubes? La respuesta la tiene Botafogo, que en Pasadena, en un escenario emblemático como el Rose Bowl, no solo venció 1-0 al reciente campeón de la UEFA Champions League

(Contenido ágil: 4 minutos de lectura)

La Copa Mundial FIFA 2026 (y el mundial de clubes 2025): por qué son una revolución multiplataforma que transforman el ecosistema mediático-experiencial y de negocios global

(Por Maqueda, Taylor y Maurizio) ¿Qué si te dijera que la próxima Copa del Mundo no solo será un evento deportivo, sino un ecosistema mediático, cultural y comercial de alcance planetario?- Ya el mundial de clubes está siendo una prueba de ello y por supuesto la F1 ya lo es, y ¡con creces!. Lee esta nota porque todo cambió, y la mayoría de los medios no lo explican.

(Contenido de valor estratégico: 5 minutos)

La nueva frontera del éxito 2025: ¿por qué la F1 está demostrando la nueva forma de hacer negocios? (crossing marketing, mega activaciones y expansión de categorías)

(Por M. Rodriguez Otero, junto a M. Maurizio) ¿Te preguntaste por qué algunas marcas están desarrollando mega acciones cruzadas de marketing y sólo ellas están logrando atrapar la mente y el corazón de sus consumidores? La respuesta está en algo que, en 2025, ya no es una opción: el crossing marketing y las mega activaciones multisensoriales.

(Lectura ágil de alto valor estratégico: 4 minutos)

¿Por qué la película F1: The Movie y sus mega activaciones como la de Times Square están cambiando las reglas del juego? (la revolución del Crossing Marketing)

(Por Taylor desde NY, junto Maqueda & Maurizio) La película de la F1, acaba de invadir nada menos y nada más que las 5 esquinas, con autos, OOH, activaciones, ¿Alguna vez te has preguntado por qué ahora las campañas de marketing exitosas hacen muchísima más cosas?

(Contenido de alto valor estratégico: 4 minutos de lectura)