China on Red Fire: Ferrari Dominates the GP (On and Off the Track) with Hamilton on Pole and Leclerc in 4th - Watch the Exclusive Video!

(By Maqueda, with collaboration from Maurizio) In the electrifying world of motorsport, the Chinese Grand Prix has once again been the stage for intense emotions and unexpected surprises. Lewis Hamilton, now sporting Ferrari's colors, has made history by leading the sprint qualifying with a time that left his rivals stunned. But what continues to amaze is that the red flags in the stands and the lines of buyers in the stores are proof that even in China, Ferrari and its Crossing Marketing are synonymous with success and value. At Alpine, Jack Doohan and Pierre Gasly have faced significant challenges, while TV and journalism's eyes are on the Argentine driver, Colapinto. At Red Bull, Marx remains on par, while Lawson still struggles to find stability.

(Read time: 4 minutes)

China is on fire, with Ferrari ruling the stands, shops, and tracks

The Chinese Grand Prix has witnessed the impressive performance of Lewis Hamilton with Ferrari, while Alpine has struggled to keep up. Here we present a summary and key tips to understand this event:

Summary:

  • Hamilton secured the pole position for the sprint race.

  • Doohan and Gasly from Alpine did not advance past the first round of qualifying.

  • Reigning champion Verstappen remains close to the top.

The Chinese Grand Prix has been an event full of emotions and surprises. Lewis Hamilton has proven his worth by leading the sprint qualifying with Ferrari, while Alpine has faced significant challenges. The competition for second place between Verstappen and the other drivers promises to be intense. This analysis not only offers a detailed look at the race but also provides strategic data and essential tips for the anglophone-Latino audience interested in the world of motorsport.

While most imported brands in China face significant rejection today, even high-end ones, Ferrari's immense emotional work, leveraging hundreds of cross-marketing actions, product placement, thematic experiences, amusement parks, collaborations with hospitality, gastronomy, fashion, toys, and decor, make it universally loved, even in the country with the highest level of domestic production.

 

Watch the video here.

Hamilton's Triumph with Ferrari

British driver Lewis Hamilton has once again demonstrated his mastery on the track by setting a time of 1:30.849 in the sprint qualifying for the Chinese Grand Prix. This result not only secures him the prime position for Saturday's sprint race but also reflects his successful adaptation to the Ferrari team. "I didn't expect this result. I'm very happy. The last race was a disaster for us, and obviously, we had to turn things around," Hamilton declared as he stepped out of the car.

Alpine's Challenge

Alpine drivers Jack Doohan and Pierre Gasly have faced a significant challenge at the Chinese Grand Prix. Both were eliminated in the first round of qualifying, reflecting the French team's difficulties. "The A524 still doesn't show the necessary pace to fight for points," commented a specialized analyst. This situation has increased the pressure on the team, especially after Flavio Briatore's statements about Franco Colapinto, the young Argentine talent accompanying Alpine as a technical observer.

The Battle for Second Place

Reigning champion Max Verstappen finished just 18 milliseconds behind Hamilton. "The sprint format has been my strength since its introduction in 2021," Verstappen affirmed, as he aims to regain ground in the 19-lap sprint race. The competition promises to be intense, especially on a circuit like Shanghai, known for its long curves and demanding braking zones.

The Performance of McLaren and Ferrari

McLaren's Oscar Piastri has solidified his position as one of the sport's young promises by finishing third in the sprint qualifying. "It's a result that motivates us to keep pushing forward," Piastri said. On the other hand, Ferrari's Charles Leclerc also achieved a good result by finishing fourth, reinforcing the competitiveness of the Italian team.

Frequently Asked Questions (FAQs):

What does the sprint qualifying mean in the Chinese Grand Prix?

Sprint qualifying is an additional qualifying session that determines the starting grid for Saturday's sprint race. Unlike the Sunday Grand Prix, this race is shorter and awards points to the drivers.

Why has Alpine struggled in this race?

Alpine has faced challenges due to issues with their A524 car, which has not shown the necessary pace to compete for points. The pressure has intensified following the expectations generated by young talent Franco Colapinto.

What impact does Hamilton's performance have on Ferrari?

Hamilton's performance with Ferrari is a positive indicator of his adaptation to the team and Ferrari's potential to compete for the championship. His victory in the sprint qualifying is a significant step toward his first win with the Italian team.



  • Subscribe (suscribete sin cargo):

 

 https://infonegocios.miami/suscribite-al-newsletter

 

  •  Contact Infonegocios MIAMI:

 juan.maqueda@onefullagency.com

  marcelo.maurizio@onefullagency.com




Super Bowl LIX: Bad Bunny cayó en audiencias en TV y no rompió los récords de Usher y Kendrick Lamar, ni MJ (¿por qué medios dijeron lo contrario?)

(Por Maqueda-Maurizio-Taylor) Los datos finales de Nielsen para el Halftime Show del Super Bowl LIX son una cápsula de verdad en un mar de hipérbole digital. 128.2 millones de espectadores. No es un récord. Es, de hecho, una caída de 5.3 millones respecto al pico de 133.5 millones de 2025. 

(Lectura de alto valor estratégico, 4 minutos de lectura, material ideal para compartir)

El "Billionaire Bunker" no es una moda, es una estrategia geopolítica de élite (el manual no escrito al que se suscribe Zuckerberg)

(Por Taylor desde Silicon Beach, edición Maurizio) Cuando Mark Zuckerberg compra una propiedad en Indian Creek Village —esa isla privada de 41 mansiones apodada "Billionaire Bunker"— no está comprando una casa. Está adquiriendo una opción estratégica en el tablero geopolítico del capital global. Y con él, se completa una trinidad sagrada: Bezos (Amazon), Page (Google), Zuckerberg (Meta). Los tres fundadores del ecosistema digital que define el siglo XXI ahora tienen su búnker en el mismo kilómetro cuadrado de Florida.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Kylie Jenner y SKIMS: por qué esta campaña no es solo moda (una muestra más de la compleja era de las colaboraciones, phigitalidad y ecosistemas de marca)

(Por Vera- Rotmistrovsky y Maurizio) Esta colaboración, aparentemente sencilla, es en realidad un caso de estudio en estrategia de expansión de categorías, uso inteligente de celebridades y –sobre todo– una lección magistral en cómo conectar lo físico y lo digital en la mente del consumidor.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

El gran error estratégico que la mayoría de marcas comenten (y que otras como Ferrari, Adidas, Mercedes y LVMH, corrigieron)

(Por Maurizio y Maqueda) Entre 2015 y 2020, una generación de marketineros —sobreestimulados por la fiebre de las métricas digitales— cometió uno de los errores estratégicos más costosos de la historia del mundo de los negocios: declarar muerto el marketing experiencial y físico. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Rhode Snow Club en Big Sky y Ulta Mate Retreat en Upstate New York (ejemplos claros de la supremacía del ecosistema de experiencias de marca)

(Por Maqueda, Otero y Maurizio) Rhode, Rare Beauty y otras firmas de alto perfil están mostrando que el verdadero poder ya no reside en un único canal, sino en un “head of culture” que orquesta un cruce de acciones: activaciones, celebri­ties, retail, contenido nativo, y experiencias inmersivas que viven en redes, buscadores y tiendas.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Inter Miami CF se corona como el club más valioso de la MLS (valuación histórica de U$$ 1.450 millones)

(Por ORTEGA) Inter Miami CF no solo hace historia en la cancha. Según Sportico, medio especializado en valuaciones deportivas a nivel global, la franquicia de Florida se consolida como el club más valioso de la Major League Soccer (MLS), con una valoración récord de USD$ 1.450 millones, marcando un crecimiento interanual del 22%, el más alto de la liga.

(Lectura de valor, 3 minutos de lectura, material idea para compartir)

Louis Vuitton en la Fórmula 1 2026: la solidez de un encuentro entre lujo, velocidad y expansión de experiencias (¿qué nos enseña?)

(Por Marcelo Maurizio y Juan Maqueda) La Fórmula 1 (F1) no es solo un deporte; es un fenómeno cultural que ha captado la atención de millones en todo el mundo. Con un número creciente de carreras y una narrativa cautivadora impulsada por la serie de Netflix "Fórmula 1: Drive to Survive", este deporte ha logrado trascender su naturaleza competitiva para convertirse en un espectáculo multidimensional. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

Boca Grande: el destino exótico y glamuroso, imperdible del 2026

(Por Vera, edición Maurizio) Con su encanto histórico, playas de arena blanca y una vibrante cultura, Boca Grande no solo atrae a turistas de habla inglesa, sino también a la comunidad anglolatina, que buscan experiencias auténticas y memorables.

(Lectura de 4 minutos de lectura)