Qué está pasando

Trump Strategically Turns Florida and Miami into a New Power Hub for the U.S

Miami, the “White House South.” In an increasingly polarized and dynamic political landscape, Florida has emerged as the epicenter of American conservatism, transforming into a new “Washington of the South.” Donald Trump, who has made his Mar-a-Lago estate a political headquarters, has appointed influential figures from the state to key positions in his upcoming administration, solidifying this enclave’s relevance on the national political map. This phenomenon not only redefines the political scene but also invites a deep reflection on the future of leadership in the U.S.

AD_4nXe5P7JAtuC46a9zukYtyIBk1-xlaQXHcqIqvtrC4ccn6bDBaKjr6k8D-2z0q6IiBvUoubsUpFNhUvn3BL2RWMgY8VI3eGXYDQ-DE6sjwV7altg4y3FtCppFkNIA5O0Cb_k-VBSjoKu5B9JdnjuqBkChGgr9.png

  • The Transformation of Florida into a Conservative Stronghold.
  • The strategic appointments by Trump and their impact on national politics.
  • The role of Mar-a-Lago as a new center of power.

AD_4nXfehSqC74lJzy9vpj9o8s85l0UUHT3Fp5EN_241hbEOxyD0llJ6oud2ORXSj8yRy20oAsmd5mOYKCqeZsk3PdINq-QXsxFzKcWDuuNcFfwUaI94rAg48H5EFTW2LCh9ThT5aNZsBA.png

Highlighted Insights:

The rise of Florida as a new power center in the U.S. is undeniable. With Trump at the helm and Mar-a-Lago as its epicenter, the national political landscape is in a constant state of evolution. "Florida has truly transformed into the conservative beacon of freedom for the rest of the country," stated Evan Power, chairman of the Florida Republican Party. This phenomenon invites citizens to rethink their role in politics and stay informed about the decisions being made in this bastion of conservatism.

AD_4nXfbe4WE9-Cnvtng3VmTQkXQvHxogBSRjvEV6gi8_-OVReLvEu4CzKMiYNnrqSfqHYbndT8zKbKMd6SIp8FkGUByAyZkrbSXo1orypEJ9TLdNSsEghMVnvk1wEHvoPTd9AnjC8jP.jpg

Summary in 10 Points

Florida as a Power Center: Donald Trump has turned Florida into a new 'Washington of the South,' establishing his political headquarters at Mar-a-Lago.

Key Appointments: Trump has named several Florida Republicans to important positions in his administration, reinforcing the state’s role as a bastion of the MAGA movement.

Matt Gaetz as Attorney General: The appointment of Gaetz, a close ally of Trump and a controversial figure, has sparked debate due to his legal troubles and unpopularity among fellow Republicans.

Strategic Appointments: In addition to Gaetz, other key appointments include Susie Wiles as Chief of Staff, Marco Rubio as Secretary of State, and Mike Waltz as National Security Advisor.

Floridization of Politics: Experts like Daniel Pedreira point to a phenomenon of “Floridization” in American politics, with an increased focus on the state in the national agenda.

Mar-a-Lago as White House South: Mar-a-Lago is expected to function as an informal version of the White House, facilitating meetings with global leaders without the usual protocol.

Shift in Florida Voting: Florida has transitioned from a swing state to a Republican stronghold, with Trump winning by significant margins in recent elections.

Impact of DeSantis’s Administration: Ron DeSantis's conservative governance has solidified his position as governor, though his future as a presidential candidate remains uncertain.

Attraction of Leaders: Florida has become a magnet for other politicians seeking to learn from its success under Trump’s leadership.

Events at Mar-a-Lago: Trump hosts meetings and events at Mar-a-Lago almost daily, creating an atmosphere of power and political connection.

AD_4nXegPeNDCDeIhZaNQijP3wu55QmV5wbp6XEmv9Gq_0EWGcdvldlMJWDy-ahDjK7dnCtIlifE8w5LyLa-fSH4x6YTOsDBmOPgIiUwWZksITD-KfdTvrCjbnjhNSb3XFnGpmZXwFLjOA.png

7 Phrases Resounding from Miami as the Power Center of the USA:

“Make America Florida” - Ron DeSantis.

“The greatest in history” - Donald Trump.

“Few issues in the United States are more important than ending the partisan militarization of our justice system” - Donald Trump.

“These appointments signal a Floridization of American politics” - Daniel Pedreira.

“Florida is a bastion for Trump, the ‘Washington of the South’” - Daniel Pedreira.

“In the last two years, Florida has truly become the conservative beacon of freedom for the rest of the country” - Evan Power.

“That’s what attracts everyone’s attention” - Susan MacManus.

AD_4nXcNjdhtP0kB3h0-FQAitx4wysJR8LnfDGOnOwzk73xm8zDbhiSuurzGHXKhDx8Xazmj0Y5ZL0xRFT0aGXOEjiAzLsaL41V9yF4O_0qc90NNt2z9wqz4Z_o3bdG8rcfCg3hmFLTK.jpg

The Floridization of American Politics

“When Governor Ron DeSantis launched his campaign as a Republican presidential candidate last year, his slogan was a true premonition: 'Make America Florida.'” This phrase resonates not just as a call to action but as a statement of intent that has materialized with Trump’s rise to power in the state. Florida, once seen as a swing state, has evolved into a Republican stronghold, capturing the attention of analysts and politicians alike.

AD_4nXeZCNe5pad4NvfG3bXT5kPekGTCbFlfev3pIftMD6nrNHNlXWjtgBK3Xp0mHYM3vlsG-UirrTriw2a4t9aJZcL0dY3U0wQFLc1cuvi6PKs7GozQpEOPhhLPLQkEYvJ77TVgH5JJQw.png

Mar-a-Lago: The New White House

“His residence is his lavish private club Mar-a-Lago, which became much more than a 'Winter White House' during his presidency.” The mansion serves not only as a refuge but as a crucial stage where decisions that could define the country’s future are made. “These appointments signal a Floridization of American politics,” noted political scientist Daniel Pedreira.

Impact on International Politics

The impact of Trump’s appointments extends beyond U.S. borders. “Rubio, the son of Cuban immigrants, will be the first Hispanic to handle U.S. diplomacy.” This could signify a significant shift in the international agenda, especially concerning Latin America.

AD_4nXf7zYijfg-ukQg0jmJK6nNbWomV0kuoev9IE197zwXqdGTmOZeuj0y_hg9GB4KVdrRrZCF_53hvmR7oOmVRQuc5003CjlIEJZlvw7VEvhjSR2NaoX1sZfTae8ofZqF2IsvTl2R30A.png

AD_4nXdMcdhL04LG-h6aSnAhaeXJoenrlOIVnWcAuIdQ_b1xhv-41Y_5r7MGvWGeeibC4xpf6dIJCZpQUZTDPTkXp7akgIq6ua7WKXCEPizGSGqzopymSDxrjdWHVHBDiKECiKTz1raogA.png

Te puede interesar:

Miami

¿Te perdiste de leer esto? Las 10 notas más leídas que todo ejecutivo, inversionista y trendsetter se devoró en 2025

(Por J. Romanazzi y M. Maurizio) En 2025, en el corazón del ecosistema de negocios más dinámico de las Américas, estas diez notas de InfoNegocios Miami no solo generaron miles de lecturas; se convirtieron en artefactos culturales, en puntos de referencia en las conversaciones de alto nivel, desde los boardrooms de Brickell hasta las terrazas de Wynwood, desde Madrid, hasta Buenos Aires.  Estas notas cambiaron la visión porque tienen algo más que solo “la noticia”.

(Artículo de alto contenido estratégico: Lectura 3 minutos)

Nota Principal

El Head de Cultura, el rol absolutamente clave hoy en las empresas tops de USA (que aún en Latinoamérica no se ha implementado)

(Por Juan Maqueda, Marcelo Maurizio y Estely Rotmistrovsky, desde Miami) En la actualidad, el Head de Cultura (también conocido como Chief Culture Officer o Director de Cultura o el Co-Ceo) es un puesto cada vez más relevante en las empresas, tanto en línea como fuera de línea. En esta nota te contamos sobre casos concretos de éxito de este rol en USA, Europa y América Latina.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

Miami

Inter Miami y su plan maestro: cómo Giovani Lo Celso se convierte en la pieza clave del triángulo argentino para conquistar anglolatina

(Por Cánepa-Otero-Maquea-Maurizio) La inminente llegada de Giovani Lo Celso no es una simple contratación: es la consolidación de un ecosistema futbolístico argentino en suelo norteamericano, el golpe maestro que convierte a Miami en la extensión oficial de la Scaloneta y la jugada que redefinirá el balance de poder en la MLS para la próxima década.

(Tiempo de lectura: 4 minutos para ilusionarse)

Miami

Ole Miss creó el relato perfecto del “Fast Friday” al Fiesta Bowl (por qué Miami es el último capítulo de una revolución)

(Por Ortega) El field goal de 47 yardas de Lucas Carneiro que venció a Georgia no fue un golpe de suerte. Fue la culminación de un proceso diseñado para prosperar en el caos, la validación de una hipótesis arriesgada: que un equipo puede perder a su entrenador estrella un mes antes del playoff, mantener a un staff dividido entre dos programas, y aún así ejecutar bajo presión extrema.

(Tiempo de lectura: 4 minutos para ilusionarse)

Nota Principal

Empieza este 2026 haciendo lo que ya los Gurús de las top brands hacen

(Por Otero-Maurizio) "El marketing del futuro no se vende; se vive. Y las marcas que creen espacios para vivir, ganarán." Las tendencias 2026 no son meras predicciones, sino síntomas de una transformación profunda en la psicología del consumidor, la economía de la atención y la arquitectura de valor de las marcas. 

(Contenido de alto valor: 3 minutos)

Nota Principal

2026, el primer chisme que hizo estallar las redes: Brady & Earle en St. Barths (¿romance, colaboración de marca o el nuevo power duo del entretenimiento global?)

(Por Vera) En la noche de Año Nuevo, mientras el mundo brindaba por lo nuevo, dos figuras aparentemente distantes —Tom Brady, el atleta meticuloso, y Alix Earle, la influencer de la generación Z— escribían, sin saberlo, un capítulo revelador sobre el futuro del branding, el entretenimiento y la economía de la atención en 2026.

(Nota ágil de 3 minutos, menos de 250 palabras)