A new themed mini golf and cocktail bar concept lands in Miami

(By Belén Gandolfo Screpante) Backed by Rory McIlroy's Symphony Ventures, Puttery, the latest entrant in the emerging concept space, arrives in the Wynwood area, a vibrant hipster haven adorned with colorful murals and sprinkled with galleries and nightlife options. The crossing marketing boom and the expansion of experiences in Miami continue.It's no secret that Miami residents love themed mini-golf and experiences that combine fun with tasty cocktails.

Dubbed as an "immersive experience like no other," newcomer Puttery from Drive Shack Inc. gives a modern twist to the game, with a high-energy atmosphere combining a plethora of culinary offerings and clever craft cocktails. In fact, guests must be 21 years or older to enter.

  • With 17,800 square feet for a "hole" lot of fun, Puttery will feature three themed 9-hole courses along with multiple bars. Digital scoreboards also grace each hole to ensure no one needs to carry around pencil and paper.

  • There's also The Library, an exciting nine-hole course where you can explore the shelves, spin the globe, and challenge your friends.

  • Then there's the super-chill Lodge, where you can enjoy views of the Rocky Mountains, warm up by the fireplace that spans the entire wall, and stop for a selfie on the ski lift between shots.

Rooftop, inspired by the city's rooftops (although this is an interior), transports guests to the center of a bustling metropolis, accentuated by warmly lit lampposts, lush greenery, and open corners.

Because putt-putt can really work up a sweat, Puttery is equally known for its special cocktails and chef-driven menu. Whether you're planning to eat or play, American classics and local flavors will be available as shareable dishes. Craft cocktails, wine, and beer will also be on hand to accompany it all.

Puttery Miami will be located at 239 NW 28th St, Miami FL, 33127, and plans to open in January. This will be the company's ninth location (and the first in Florida), with other locations in Dallas, Washington, D.C., and Chicago.

It will be open from Monday to Thursday from 4 p.m. to midnight, Friday and Saturday from 12 p.m. to 1 a.m., and Sunday from 12 p.m. to midnight.

Mini Golf Expands Across the U.S.:

The parent company Drive Shack, whose 12-acre entertainment venues compete with Top Golf, aimed to create a golf-centric experience that could work in dense urban environments. Puttery debuted in the summer of 2021, opening units in Charlotte and Dallas. In 2022, locations in D.C., Houston, and Chicago came online, and this year saw openings in Pittsburgh, Minneapolis, and Kansas City, with an average construction cost of $8 to $10 million.

Unlike Top Golf or Drive Shack driving ranges, where there's a minimal learning curve for those who have never swung a club, almost no skill is required to participate and enjoy mini-putt.

When asked how significant the entry of golf concepts like Puttery and Tiger Woods' outdoor putting concept PopStroke can be in popularizing the sport, Rory McIlroy responded that the impact can be "huge."

"People come here with their friends, have a few drinks, practice some putts, and have fun; that could give them the idea of 'you know, maybe I want to get a couple of lessons from my local PGA pro,'" McIlroy said.

El ritual como activo de marca: lo que Harvard no enseña en el MBA (y Corona sí)

(Por Maqueda-Maurizio) Aquí está el insight más profundo de esta campaña —y el que menos se está discutiendo en los análisis convencionales: El ritual de la lima no es un accidente de mercado. Es el activo competitivo más valioso que Corona posee. Y es el único que ningún competidor puede comprar, copiar ni patentar.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El cumple de Antonella: un modelo y lecciones para ejecutivos y marcas

(Por Ortega- Vera- Edición Maurizio) Los directivos de las principales escuelas de negocios del mundo — Harvard Business School, IESE, Wharton — comparten un consenso emergente: el liderazgo del siglo XXI es profundamente personal antes de ser profesional.

(Lectura de valor , 4 minutos; ideal para compartir y guardar)

Argentina 2026: el mayor desembarco de marcas en LatAm (el mapa completo de todos los sectores comerciales)

(Por Rotmistrovsky-Maurizio-Mauvecin) Hay fenómenos económicos que se analizan con datos. Y hay fenómenos históricos que se entienden con perspectiva. Lo que está ocurriendo en Argentina en 2026 es, sin ninguna duda, el evento de expansión de marcas internacionales más significativo que ha vivido un mercado latinoamericano en las últimas tres décadas. 

(Lectura de valor , 4 minutos; ideal para compartir y guardar)

Argentina 2026: el mayor desembarco de marcas internacionales en la historia comercial de Latinoamérica (¿por qué?)

(Por Rotmistrovsky-Maurizio-Mauvecin) Hay momentos en la historia económica de un país donde las señales no mienten. Argentina 2026 es uno de esos momentos. Lo que está ocurriendo en los shoppings de Buenos Aires no es simplemente la apertura de nuevos locales comerciales: es una reconfiguración estructural del ecosistema de marcas en Latinoamérica, y quien no lo vea así, está leyendo mal el tablero.

(Lectura de valor, 4 minutos; ideal para compartir y guardar)

Lionel Messi en Miami: la leyenda de los 900 goles y su impacto en el fútbol mundial (y en los medios on-off)

(Por Ortega en Miami) En la noche del 18 de marzo de 2026, el mundo del fútbol fue testigo de un momento histórico: Lionel Messi alcanzó la increíble cifra de 900 goles oficiales en su carrera. Este logro se concretó en un partido de la Concachampions donde el Inter Miami se enfrentó a Nashville, y desde entonces, las reacciones no han dejado de resonar en los distintos rincones del deporte.