In April 1954, the intrepid Italian-American driver Luigi Chinetti was appointed as the official importer of Ferrari in the United States, marking the beginning of a legendary history that could be considered the most successful operation of the Maranello house worldwide: Ferrari North America.
The transformation from red to blue and white:
All the special reports on this genius of Crossing MKT in these articles:
Ferrari presents its tribute to the color blue in the F1 of Miami (Why does it do it? What genius of Crossing Marketing and Strategy does this limited experience contain?)
1964: when Ferrari competed in Blue and White in F1, Miami was the chosen place for the tribute (we tell you the whole story of the "North American Racing Team")
One of the blue Ferraris:
The colors that will adorn Ferrari's single-seaters next weekend in Miami are inspired by the paint schemes that John Surtees and Lorenzo Bandini wore in the last two rounds of the 1964 Championship, in a gesture of protest led by Enzo Ferrari against the Italian Federation and the FIA for not allowing the homologation of the 250 LM.
Furthermore, the Scuderia has confirmed the conclusion of a sponsorship agreement with the technology company "HP," which will provide a significant financial boost for Maranello's team. Not only will the company's logo be seen on the sides of the SF-24, but it will also be integrated into the pilots' suits and will be part of the team's name. Additionally, Ferrari has presented a collection of accessories that includes everything from t-shirts and caps to jackets, sunglasses, and sneakers.
Here's a sneak peek: (There will also be a limited edition sale of the Ferrari 296GTS), in the following report, we show you much more.
It is important to mention that the images of the racing car are not official but are digital recreations that allow us to glimpse how the Ferraris will look at the GP of Miami, and the truth is that the result is impressive.