Colombia continues to be a major concern: a peace that never arrives

(At the InfoNegocios Miami editorial office) The Colombian government's plan to achieve total peace has faced several setbacks since it began, which has generated skepticism among the public about its success. The announcement of a bilateral ceasefire on December 31 was not accepted by the ELN, which publicly denied reaching an agreement. The government's attempts to grant political status to drug traffickers have also caused controversy, with some believing it is inappropriate.

The country is also worried about the government's "weak hand" in dealing with drug traffickers and criminals. In addition, excessive concessions made in negotiations with the ELN, such as discussing the country's economic and political model, have generated concern. Finally, the return of images of a country at war has worried many Colombians. The presence of armed criminals from dissident FARC groups in schools and towns, as well as the recent kidnapping of police officers by these groups, has only increased unrest in the country.

In December 2022, two retired generals, Fernando Murillo and Eliécer Camacho, spoke exclusively to SEMANA about the government's decision under President Gustavo Petro to grant judicial benefits to members of the so-called Primera Línea, a group of protesters who engaged in violent acts during the social unrest that occurred in Colombia in 2021. According to the generals, who had to confront the serious crimes committed by members of the Primera Línea, those currently detained are not protesters but alleged criminals who must answer to justice for their criminal actions.

They said there is overwhelming evidence against these individuals, and it is regrettable that they are being released and given the title of "peace builders." The generals also pointed out that the criminal activities of the Primera Línea were coordinated and financed by criminal groups outside the law, including the ELN and FARC dissidents, and that there is evidence in the judicial processes that the group's activities were funded by drug trafficking.

The generals criticized the decision to release those who have judicial processes for vandalizing the country during the social unrest, stating that these individuals should be held accountable for their actions before the country's justice system. The generals also criticized the government's nomination of those who receive judicial benefits as "peace builders," saying that these individuals do not have the profile to be peace builders or spokespersons for peace. They pointed out that peace builders should be prepared and trained individuals who can be reconcilers, who can unite the country, and who can help reduce acts of violence.

El ritual como activo de marca: lo que Harvard no enseña en el MBA (y Corona sí)

(Por Maqueda-Maurizio) Aquí está el insight más profundo de esta campaña —y el que menos se está discutiendo en los análisis convencionales: El ritual de la lima no es un accidente de mercado. Es el activo competitivo más valioso que Corona posee. Y es el único que ningún competidor puede comprar, copiar ni patentar.

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)

El cumple de Antonella: un modelo y lecciones para ejecutivos y marcas

(Por Ortega- Vera- Edición Maurizio) Los directivos de las principales escuelas de negocios del mundo — Harvard Business School, IESE, Wharton — comparten un consenso emergente: el liderazgo del siglo XXI es profundamente personal antes de ser profesional.

(Lectura de valor , 4 minutos; ideal para compartir y guardar)

Argentina 2026: el mayor desembarco de marcas en LatAm (el mapa completo de todos los sectores comerciales)

(Por Rotmistrovsky-Maurizio-Mauvecin) Hay fenómenos económicos que se analizan con datos. Y hay fenómenos históricos que se entienden con perspectiva. Lo que está ocurriendo en Argentina en 2026 es, sin ninguna duda, el evento de expansión de marcas internacionales más significativo que ha vivido un mercado latinoamericano en las últimas tres décadas. 

(Lectura de valor , 4 minutos; ideal para compartir y guardar)

F1 GP China 2026: Antonelli y Mercedes resucitan una dinastía, Ferrari muy cerca, Colapinto - Gasly brillan

(Por Vera - colaboración Maurizio- Maurizio) El Circuito Internacional de Shanghái fue testigo de un seísmo de poder que remeció los cimientos de la Fórmula 1 en 2026. Andrea Kimi Antonelli, el niño prodigio de Bolonia criado en la academia Mercedes, cruzó la meta en primer lugar y escribió su nombre en la historia con letras de titanio: primera victoria en la F1 a los 19 años. 

(Lectura de alto valor estratégico, 4 minutos; ideal para compartir y guardar)