"F1 Miami 2023: Amazing race, amazing show, amazing public!

(By Juan Maqueda and Marcelo Maurizio from the Hard Rock Stadium in Miami) There are few things that can paralyze your heart as much as the start of the F1. You become a child again, when the traffic light turns green, the impressive sound of the 20 F1 engines accelerate and thousands of spectators jump from their seats and stand excited. Only penalties in a soccer world final can compare to that feeling. But perhaps, that start being in Miami and its endless shock of sensations in an amazing setting, makes that excitement invariably multiply.

The Miami Grand Prix 2023 or the so-called crypto.com F1 Miami Grand Prix went to current world champion Max Verstappen, after an impressive comeback from ninth position. Sergio Perez led the race from pole position with hard tires, but Verstappen with medium and older tires, managed to extend his stint to lead the race and win by more than five seconds. Fernando Alonso climbed the podium in third position, while Carlos Sainz and George Russell completed the top 5. Lewis Hamilton climbed up to finish sixth.

"A very exciting race in the grandstands, in each experience stand at the Stadium, every lap an unforgettable experience! The staging of F1 in Miami is simply amazing!"

3 important tips

  • The tire strategy was key in this race, with Verstappen managing to extend his stint to lead the race and win the race.

  • Verstappen's comeback from ninth position to victory once again demonstrates his skill as a driver.

  • Fernando Alonso showed that he can still compete at the highest level by climbing the podium in third position.

  • There are few things that can paralyze your heart as much as the start of the F1, something comparable is the last lap and the checkered flag.

An exciting race from the 2023 F1 Miami Grand Prix left us breathless!

Sergio Perez took the lead from pole position with medium tires, following the strategy of most drivers. However, Max Verstappen, who started from ninth, rallied with an impressive performance to secure his deserved victory. At a movie level.

The Dutch driver, as expected, made his way to extend the life of his tires, taking the lead halfway through the race after Perez made a pit stop. Verstappen quickly passed his teammate to secure his third win of the season. What a spectacular performance!

In the first turn, Perez stayed ahead of Fernando Alonso and Carlos Sainz. Pierre Gasly and George Russell overtook Kevin Magnussen to take fourth and fifth place, while Lando Norris collided with Nyck de Vries in the first turn, dropping to the back of the pack.

Throughout the race, Verstappen demonstrated exceptional skill, passing Charles Leclerc and Magnussen in the early laps to inherit sixth position, and then advancing to overtake Russell and Gasly. Verstappen was 4.6 seconds behind the leader at that time and set out to close the gap with Sainz. The Dutchman passed the Spaniard with DRS on turn 11 of lap 14 and repeated the action on Alonso a lap later to put both Red Bull cars at the top.

In the battle for best of the rest, Sainz was right behind Alonso when the Asturian entered the pits on lap 19. Unfortunately, Sainz locked his brakes entering the pitlane, costing him a five-second penalty for exceeding the speed limit. Perez was the first Red Bull driver to make his pit stop on lap 21, while Alonso entered on lap 25 after extending his stint with medium tires.

Alonso showed his talent and skill, overtaking Sainz on turn 11 just before the halfway point of the race and passing Esteban Ocon a couple of laps later to regain third position.

Russell also showed his skill by overtaking Sainz to take fourth place on lap 38. Verstappen proved to be faster on much older tires than Perez, who was on new hard tires, and finally entered the pits on lap 46. Although the Dutchman's pit stop was relatively slow, at 3.1 seconds, he managed to rejoin behind his teammate. However, with only ten laps to go, he managed to overtake him in the corner to pull away and win by over five seconds. What an exciting race! Alonso finished third, then  Russell and Sainz.




Rosemary Beach: es como ir a lo mas lindo de Europa y de Miami a la vez (en Florida)

(Por Maurizio) Este pequeño paraíso, ubicado en la pintoresca Costa del Golfo, es un verdadero refugio para aquellos que buscan una escapada idílica, combinando la serenidad de la naturaleza con un estilo de vida moderno y vibrante. En el vasto paisaje de la costa de Florida, se encuentra un rincón de ensueño que no siempre recibe la atención que merece: Rosemary Beach

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

El colapso del consumo del alcohol (excepto hiper lujo o meta relevancia) está remodelando todo el marketing de bebidas

(Por Maqueda con Maurizio) Imagine una inversión que pierde casi la mitad de su valor en cinco años. No es una criptomoneda volátil ni una startup fallida. Es la industria global del alcohol, un gigante que durante siglos pareció inmune a las crisis y que hoy enfrenta una tormenta perfecta: una revolución generacional en los hábitos de consumo, guerras comerciales y una transformación farmacológica que está reescribiendo la relación humana con la intoxicación.

(Nota ágil de 3 minutos, menos de 250 palabras)

Paradoja Starbucks 2026: reestructura en EEUU y crece en MX (by Alsea) (¿por qué nadie te explica por qué?)

(Por Maqueda y Maurizio) Si quieres entender el futuro del retail, no mires las ganancias. Mira las energías contrastantes. Starbucks no tiene un problema financiero; tiene una crisis ontológica. Mientras en México florece como un ecosistema resiliente, en Estados Unidos se contrae como un organismo que olvidó su propia mitología.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

La revolución del retail temático: ¿por qué tu tienda ya no es una tienda? (Target lo acaba de demostrar en el Soho)

(Por Maurizio y Maqueda) Si crees que el retail  físico está muriendo, no has entendido nada. Lo que murió fue la transacción fría. O solo la venta de producto o servicio. Lo que nace —y Target en SoHo lo grita con cada detalle— es la tienda como universo temático, como escenario narrativo, como espacio ritual. No estamos hablando de “branding”. 

(Tiempo de lectura estratégica y de alto valor: 3 minutos)

Red Bull 2026: la escuela del Crossing Mkt, en la era de expansión de categorías y universos de marca (10 tips ágiles)

(Taylor- Maqueda-Otero-Maurizio)  2026 llega con una certeza estratégica: la expansión de categorías y universos de marca ya no es opcional, es la norma. En este contexto, Red Bull no es solo una bebida energética; es la escuela global de Crossing Marketing, aquella disciplina que cruza, mezcla y eleva marcas para generar valor real en ecosistemas tremendamente complejos.

(Tiempo de lectura estratégica y de alto valor: 4 minutos)

Estrategias de éxito para 2026: ¿sabes cuánto invierte Red Bull en crear universos temáticos y expandir sus categorías? (P-2)

(Taylor- Maqueda-Otero-Maurizio) Red Bull ha convertido lo que parecía ser una simple bebida en un ecosistema de innovación continua. En la era de la expansión de categorías y universos de marca, es la referencia de cómo convertir talento, contenidos, patrocinios y experiencias en un valor de marca sostenido y creciente. 

(Tiempo de lectura estratégica y de alto valor: 4 minutos)