"F1 Miami 2023: Amazing race, amazing show, amazing public!

(By Juan Maqueda and Marcelo Maurizio from the Hard Rock Stadium in Miami) There are few things that can paralyze your heart as much as the start of the F1. You become a child again, when the traffic light turns green, the impressive sound of the 20 F1 engines accelerate and thousands of spectators jump from their seats and stand excited. Only penalties in a soccer world final can compare to that feeling. But perhaps, that start being in Miami and its endless shock of sensations in an amazing setting, makes that excitement invariably multiply.

The Miami Grand Prix 2023 or the so-called crypto.com F1 Miami Grand Prix went to current world champion Max Verstappen, after an impressive comeback from ninth position. Sergio Perez led the race from pole position with hard tires, but Verstappen with medium and older tires, managed to extend his stint to lead the race and win by more than five seconds. Fernando Alonso climbed the podium in third position, while Carlos Sainz and George Russell completed the top 5. Lewis Hamilton climbed up to finish sixth.

"A very exciting race in the grandstands, in each experience stand at the Stadium, every lap an unforgettable experience! The staging of F1 in Miami is simply amazing!"

3 important tips

  • The tire strategy was key in this race, with Verstappen managing to extend his stint to lead the race and win the race.

  • Verstappen's comeback from ninth position to victory once again demonstrates his skill as a driver.

  • Fernando Alonso showed that he can still compete at the highest level by climbing the podium in third position.

  • There are few things that can paralyze your heart as much as the start of the F1, something comparable is the last lap and the checkered flag.

An exciting race from the 2023 F1 Miami Grand Prix left us breathless!

Sergio Perez took the lead from pole position with medium tires, following the strategy of most drivers. However, Max Verstappen, who started from ninth, rallied with an impressive performance to secure his deserved victory. At a movie level.

The Dutch driver, as expected, made his way to extend the life of his tires, taking the lead halfway through the race after Perez made a pit stop. Verstappen quickly passed his teammate to secure his third win of the season. What a spectacular performance!

In the first turn, Perez stayed ahead of Fernando Alonso and Carlos Sainz. Pierre Gasly and George Russell overtook Kevin Magnussen to take fourth and fifth place, while Lando Norris collided with Nyck de Vries in the first turn, dropping to the back of the pack.

Throughout the race, Verstappen demonstrated exceptional skill, passing Charles Leclerc and Magnussen in the early laps to inherit sixth position, and then advancing to overtake Russell and Gasly. Verstappen was 4.6 seconds behind the leader at that time and set out to close the gap with Sainz. The Dutchman passed the Spaniard with DRS on turn 11 of lap 14 and repeated the action on Alonso a lap later to put both Red Bull cars at the top.

In the battle for best of the rest, Sainz was right behind Alonso when the Asturian entered the pits on lap 19. Unfortunately, Sainz locked his brakes entering the pitlane, costing him a five-second penalty for exceeding the speed limit. Perez was the first Red Bull driver to make his pit stop on lap 21, while Alonso entered on lap 25 after extending his stint with medium tires.

Alonso showed his talent and skill, overtaking Sainz on turn 11 just before the halfway point of the race and passing Esteban Ocon a couple of laps later to regain third position.

Russell also showed his skill by overtaking Sainz to take fourth place on lap 38. Verstappen proved to be faster on much older tires than Perez, who was on new hard tires, and finally entered the pits on lap 46. Although the Dutchman's pit stop was relatively slow, at 3.1 seconds, he managed to rejoin behind his teammate. However, with only ten laps to go, he managed to overtake him in the corner to pull away and win by over five seconds. What an exciting race! Alonso finished third, then  Russell and Sainz.




Miami, capital del Bikinis 2026: la revolución silenciosa de un mercado de US$ 28.000 millones que ya no vende tela, sino cultura (parte I)

(Por Vera y Maqueda, edición Maurizio) Desde el regreso a la tendencia Playboy, a tejidos, estilos diminutos y hasta cintas adhesivas. Este verano va a ser el mejor verano de la historia. Hay una prenda que cabe en la palma de una mano y que mueve más dinero que la industria musical global. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

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(Por Maqueda-Ortega, edición Maurizio) La Copa Mundial de la FIFA más numerosa de la historia contará con siete partidos en el Estadio Miami, como parte de los 104 encuentros del torneo de 48 equipos. Te contamos todo…

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

New Smyrna Beach: sol, olas y arena perfecta (ideal para hacer surf, ver delfines... ¡y tiburones!)

(Por Vera) New Smyrna Beach es un destino que combina belleza natural, cultura vibrante y una amplia gama de actividades para todos. Su proximidad a Orlando lo convierte en un lugar ideal para una escapada de fin de semana o una visita prolongada, pero claro es llamada la capital de los ataques de tiburones, y eso es algo que atrae a mucho turismo también.

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

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(Por Taylor y Maurizio) En un mundo donde la atención es el recurso más escaso, las últimas tendencias en marketing han llevado a las marcas a repensar sus estrategias. La Fórmula 1, con su despliegue de multi-activaciones y un enfoque cultural integral, ofrece un modelo a seguir en la creación de experiencias únicas e inolvidables.

(Contenido de alto valor estratégico, 4 minutos, información ideal para compartir)

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(Por Taylor y Maurizio) Imagine por un momento que su marca puede generar la lealtad fanática de 1.500 millones de seguidores globales, multiplicar su valoración en un 40% anual y crear experiencias que trascienden lo transaccional para convertirse en rituales culturales. 

(Contenido de alto valor estratégico, 4 minutos, información ideal para compartir)

"Cultural Elevation": la ultra-tendencia silenciosa que está redefiniendo el prestigio real phygital en redes 2026 (¿sabes qué es?)

(Por Otero-Maurizio-Rovmistrosky) Existe un movimiento que no tiene hashtag viral, que no nació en TikTok y que ningún influencer masivo lidera. Sin embargo, está reconfigurando silenciosamente los hábitos de las personas más influyentes, educadas y estratégicamente posicionadas del planeta. 

(Lectura de valor, 4 minutos de lectura, material idea para compartir)

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(Por Maqueda-Maurizio) En el horóscopo chino, 2026 es el año del caballo de fuego, un símbolo de energía indomable, velocidad vertiginosa y carácter audaz. Pero lo más lindo…Ferrari ha sorprendido a todos con la presentación de su nuevo monoplaza SF-26 en sus últimos ensayos en Bahréin y sus tiempos. 

(Contenido de alto valor estratégico, 4 minutos, información ideal para compartir)

Miami: el campo de batalla de los eVTOLs y la realidad tras la fiebre de los taxis aéreos

(Por Taylor) Si hace unos días celebramos el anuncio de Archer Aviation y su modelo Midnight, hoy debemos ampliar el foco: Vertical Aerospace, fabricante británico, acaba de presentar en Miami Beach su modelo Valo, un eVTOL diseñado para cuatro pasajeros —incluyendo mascotas— y con una propuesta que busca democratizar el transporte aéreo urbano. 

(Contenido de alto valor estratégico, 4 minutos, información ideal para compartir)